20 webinar invitation examples to

Like a cover for a book is crucial for encouraging people to read it an appealing webinar invite is essential to get people to register for an event.

However, achieving these goals is only possible when your webinar invitation email generates excitement , and stimulates participants to register.

In this article, we provide tips on email campaigns that convert well and eleven webinar invitation ideas that will help you bring people to attend your next gathering.

Webinar invitation tips

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Write for your audience

To start, revisit your persona of the audience to get a clear idea of their struggles and the words they employ.

And strive to err towards authenticity rather than formality. Understanding the words your target audience uses will help you design a thoughtful invitation that will draw the attention of your audience. In the case of specifically targeting young people, you can effortlessly incorporate pop-culture reference points to appeal to them. The result? Your invitation to webinar will resonate with your readers, and people are more likely to read more and enroll.

Benefits for Focus on Attendees

Whenever a webinar invitation pops up into your inbox, you've likely asked the question: 'what's in it for me?'

What do you do as a webinar host or event planner? Do you know the answer.

Also, it's crucial to emphasize the fact that you should not focus heavily on talking about yourself or your webcast. This is an example of this:

The focus will be on building authority using content marketing in this webinar. Find out ways to establish credibility with content marketing during this webinar.

Make sure you show off your speaker

Do you have specialists in the field who will be attending in the virtual gathering? Cool, talk about them in your invite. Why? because one of the advantages your webinar offers attendees is the lure of learning from the pros. Demonstrate it.

Include the name and title of the presenters within the email in order in order to draw people to your event. Make sure you share the following information:

• An introduction to your presenters.
• The reason they're the perfect fit for the occasion.
• What they'll be teaching.

Personalize your email

The personalization of your webinar emails not only encourages people to open your email but also to sign up to attend the event.

The simplest way to personalize email messages? Sending out messages with names of recipients. So, you speak to them directly.

You can also segment your list and send the invite to only those who have opened your emails.Another method to customize emails Send them out at times at times when your target audience is the most engaged. That means that sharing them at Tuesdays around late morning (10 10 am) will likely get the highest number of opens.

Make sure to use catchy subject lines for emails

Subject lines are one of the first items that people notice when an email arrives in the inbox.

For it to be worthy of your readers' attention, make the subject line direct and short rather than trying to be clever.Plus include some key words to motivate them. It is possible to share deadlines to make a decision quickly.

Trigger FOMO

Done well, Fear of Missing Out (FOMO) will assist you in creating an email-based magnet that draws attendees to your webinar.

How do you create FOMO in the correct way? A couple of things assist:

• Utilize as minimal as you can. This helps keep FOMO present. If each and every webinar you host will be a must-attend event and people don't want to turn a blind eye to them.
• Trigger FOMO by using the correct copy. Use words like 'once in an lifetime', 'exclusive or rare.'
• Use urgency by sharing the deadline to sign up or tell readers that spaces are filling quickly.

On a side note, to keep people coming back for additional events or believe in your FOMO word, be sure to fill your event with the value you say it will provide.

Design the trailer

Conference Trailer

If your conference or webinar includes multiple speakers, topics, or sessions be sure to highlight them all in your trailer.

Event Registration is Open Trailer

Design of the Conference Trailer

Use this trailer template to emphasize the topics or speakers as well as engagement opportunities during your next webinar or occasion.

Incentivize individuals to become members.

Surprise gifts, giveaways, special opportunities to study with experts are only a few ideas for incentives you can give to people who sign up.

Telling invitees they'll get the opportunity to answer their burning questions is also the perfect incentive.

However, how effective your incentive will be based on your target audience and the things that matter to your audience. For example, a beginner-level audience is more interested in a live Q&A session than a nifty one. If you're not sure the best way to go about it, back to your drawing board to research your audience.

Write personality-rich email copy

A personal webinar message breaks the formality barrier in inviting.

People are attracted to people. They'd prefer to respond to an email that speaks to them than one that is formal in its job of describing the location and speaker.

Then what is it that makes an invitation email conversational? It's tone and voice. Also, it's the manner in which it's written. Here are some tips to follow:

• Email to a family member and acquaintance. When you write your email's copy take a moment to think of how you'd invite your friend. Write as if you're inviting them to remove the stiffness of your invite.
• Use emojis. They're fun and friendly and can help to reinforce your message. In this case, for example, adding an emoticon when you are saying "leveling up" makes the message more impactful. If you are using emojis be mindful that less is more.
• Spell to reflect your personal style. You're excited for the occasion? Send a note to let people know your excitement by writing "wayy eager to get to know you."
• Format that emphasizes. Bold the key word. Or, share thoughts with italics. This breaks up the monotony of the text and draws attention. Like with using emojis though there is less here also.

Embed an embedded video

However, what type of video do you need to be able to include with your webinar invite? Some suggestions:

• A welcome video soliciting your guests to sign up
• A video from a past webinar event
• A behind-the-scenes gif of the process of the show

Use the community-building approach

If your business is community-centered the following tips will be helpful.

Essentially, it works as it helps individuals feel part of the group. In turn, it helps them feel appreciated.

For putting this into action you could share the story behind the idea. Perhaps you polled your community and found that they'd like to learn about X? Or, you've previously done the same thing but would like to enhance it by adding worth - like in this case for the AnswerThePublic webinar we share in the following.

In any case, you must explain your reasons for putting the event together. After that, you can discuss what it means to attend.

If you've hosted similar events, go ahead and share social proof to earn your email subscribers' trust. Below are three suggestions of social proof to incorporate into your webinar invitation email:

•   The number of attendees who joined your past session(s).  
• Testimonials from past participants. These could be the words they've spoken or posts/tweets that they've posted on social media.

Pictures of attendees. This works when you've networked after the event and taken pictures of calls with attendees.

The webinar emails should be easy to read

Most people skim-read emails. Other people read the email for key pointers. That's just how people read on the internet.

Then, communicate the essential information and make sure that people read all of your emails and make sure that it is formatted for ease of reading. That means:

• Use bullet points to break down information into smaller pieces. For example, information about speakers or the perks from attending events.
• Include short subheadings. Examples: talk about details such as the events' timings with subheadings that include "when.'
• Add visuals in order to break up monotony in text. Examples: Headshots of speakers or graphics on various sessions.

11 instances of invitations to webinars that are effective

Each of the webinars we've included inside are winners for several reasons. With each webinar email illustration, we've also included the 'what's worked' section in order to emphasize the most important points.

1. WordPress's second annual Growth Summit invite

Source: WordPress Growth Summit

 What's working:

• Who they're speaking to (creators, small businesses, and publishers).

• The event dives right into the details of what the event offers; making it about their readers.

• It identifies the "when" and 'who' in bullets for easy scan the email.

2. Streameo workshop invite

 What's working:

• Direct and fun email subject line. "Hot fresh off the press! New Streameo workshops are here" The publication informs its readers that the workshop is freshly planned and worthy of attending.

• The header features faces of speakers on the headers to attract the attention of attendees. Plus, we don't just reveal faces. We address three key questions as well such as 'who' the person on the headshot is,  why they're an ideal fit for the event by sharing their work location, as well as 'what' they'd teach.

• It encourages people to get involved by showing what's involved. In the invitation email, it's full of powerful phrases such as "Get set for a fascinating panel with giveaways and couple of surprises" as well as "learn the details about these short workshops you don't want to be missing." The latter does a pretty good job at making clear expectations. It's clear that the recipients will need to join small sessions that won't consume much of their time.

3. "Splash's" Post-Pandemic Events Strategy

Source: Splash Post Pandemic Event

 What's working:

• A personalized message. The email starts with the recipient's name. This is a great way to get the attention of.

• It sets the stage with the opening line and it triggers FOMO. The words that follow work the magic:

Setting context: "For the first time in more than a year an idea of returning live events in person actually appears to be possible."

Triggers FOMO (underlined): "And With the vast majority of sports experts expecting this return before the end of 2021 and with a short amount of time left to save."

• Similar to any sign-up-driven webinar invitation, this also sets clear expectations. It answers ' what's on the table to me' in bullet points that summarize the content.

• For good measure The Splash team throws in an incentive at the end. The message reads: "Attend live for a chance to take home an Return to In-Person Events Package.

P.S. It's always a useful idea to let your attendees know that you'll be recording the event. This is an incentive in itself as interested folks can be assured they will get the best from your webinar, even if they miss it.

4. LearnWorlds workshop on Email marketing for course creators

Source: LearnWorlds Email Marketing for Course Creators

 What's working:

• The message uses emojis. The emojis make the text more human which makes it more enjoyable and improving the impact of your message. Example: the money sign in the subject leaves the impression of'sell more and earn more impression.

• The article focuses on what they're offering , starting by saying "Registrations will be accepted for the newest workshop we've put together. ..."

• There are two buttons for action inside the email. One in the first invite phone call which begins at the beginning immediately after LearnWorlds makes their offer.

• Again, there's a solid incentive to boost attendance. Take note of the following phrases:

"We will share email templates for you to copy-paste and start selling immediately, written by expert copywriters. They are also inspirated by the most popular course sales!"

5. The AnswerThePublic webinar invitation

Source: Answer The Public

 What's working:

• Direct subject line. Since their audience knows they host regular webinars They use brackets to send out their emails as an invitation to a webinar and add the subject in the next.

• AnswerThePublic takes a community-first approach. Their writing reflects that way of making users feel respected and welcomed. Look at these lines: "Our next free webinar is scheduled for next week and we'd love you to attend."

• The email highlights the title of the webinar. What's the best part? The title itself is fascinating. The title is split into two parts. the title shares the topic first ("an introduction to Search Listening") and emphasizes the benefits next ("Learn how to read people's minds and take better business decisions").

• The emails also provide background information as well. It works pretty well in conjunction with the social media approach as most people are following along.

6. Bozoma Saint John's The Badass Workshop invite

Source: The Badass Workshop

 What's working:

• It makes use of the language spoken by its participants. In fact, that's pretty apparent from the name of the workshop.

• The copy has a voice which says "So let's goooooo! !" showcasing personality and exuberance.

• The video will explain the workshop. It's the perfect way to communicate what the event covers as well as displaying personality and interacting with your audience.

7. Hubspot Inbound 2021 Invite

Source: Inbound

 What's working:

• The personal invitation explains the details of what it is, when it will be, and the purpose in an easy to digest manner. One look and the reader receives all the information they need.

• The email delivers an expertly-designed FOMO through a short introduction to one of the marquee speakers and his personal background and also hints at additional insights you can get with an event registration.

• The email copy is conversational and humorous.

• The CTA copy is brilliant because it is focused on a bit of humorous side "The Free Starter Pass will get you access to David Chang and many other classes (get the idea?) in October at the CTA event. Secure yours!"

8. Zendesk's CX event

Source: Zendesk's The digital tipping point

 What's working:

• It includes the power words "free" as the title. It encourages users to take action.

• The subject line also works since it uses the name of an industry-known company to draw attention. "How do you create a modern world through technological advancements and customer service?"

"How" in the title also indicates that "how" in the title also indicates attendees will gain knowledge of a tested procedure that's been used by somebody else. Such actionable content attracts attendees to register.

• The email also takes an alternative approach, using statistics to set the context. It is a good strategy to reach out to businesses that are most likely to be convinced by the results of research and.

9. Weekly workshops with Ellevest.

Source: Ellevest

 What's working:

• The message is straight down to the point by informing readers about their workshop line-up and inviting readers to join ones that interest them.

• The workshops are all topic-specific and very precise, so that participants will be able to master the topic of their choice in a single week by simply taking the time every day.

• The workshops listed are in an easy-to-read format. Each section outlines they will discuss during the event or how it's structured (words such as "virtual Q&A" or "Q&A Event" aid in this). The date and time are as well, are shared in bold in order to distinguish them from other parts of the text.

10. Fairygodboss's virtual event invite

Source: Fairygodboss

 What's working:

• The attractive nature of this email invitation to webinar can be a model that you can look up to. Each session is shared using an appealing and visually pleasing graphic which features the date and time. The graphic is then followed by a short copy on the right side that will answer any other questions the reader might have, for example, whom the event is intended for.

• Easy to click, simple to use, clear CTA buttons on each session. This makes registration friction-free, making it easy.

11. The Asana's Focus and Flow Summit email invitation

Source: Asana Focus and Flow

 What's working:

• The first lines draw on storytelling to create the reader with a believable story. The line is focused on the pain point itself to position the summit as a solution to the issue.

• It's formatted for easy reading (uses bullet points) while important information is highlighted, such as time of the event.

Webinar invitation FAQ

What exactly is a webinar invitation?

An invitation to a webinar is an video or email message or any other type of communication that you send your viewers informing them of an upcoming webcast. The purpose of a webinar invitation is to encourage registrations and attendance.                 What do I need to write for an invitation to a webinar?

If you're planning to design your next webinar invitation, we've got a few tips to make sure you reach your goals for registration

1. Write for your audience
2. Benefits for Focus on Attendeee
3. Make sure you show off your speaker
4. Personalize your email
5. Utilize catchy webinar subject lines for emails
6. Trigger FOMO
7. Incentivize people to join
8. Use the voice of your brand for copy
9. Embed a video
10. Utilize the method of community building
11. Be sure that the email for your webinar is easy to read

Write high-converting webinar invitations

Why are you sitting around to do? You've got the outline for writing an ideal webinar invitation email, and a a list of examples by your side, you've got everything you need to write an event invitation that is perfect today.