2022 Holiday Online Shop Trends in 2022: Aiming at the Parents of Tomorrow

The holiday season can be an exciting time for ecommerce firms, specifically those that cater to parents as well as their children. To make the most of the season, you must know the people who shop with you and provide a seamless experience for them to shop.

Let's look at the patterns of online shopping this holiday season for parents and consider ways you could make use of this information to boost your sales for the holidays.

Online shopping trends among parents in 2022

Inflation is impacting Christmas shopping all over the world. It's not a surprise to find that 74% of parents say that it influences their shopping decision making. What does this translate to the 2022 Christmas season?

Well, to start it's true that parents spend less money on entertainment, averaging 59% less on the entertainment at home and 70 percent less on entertainment outside the house.

They are, however, making more investments in other sectors:

• Food and drink, as well as grocery items (58 percent more)
• Produits for the health (57 percent or more)
• Fitness (52 percent more)
• Jewelry (50 plus)
• Electronics (48 percent more)

In terms of holiday shopping parents overwhelmingly stated that they'll pay the same amount as they have in years past, while 32% of them will be saving the money, and 17% plan to be spending more. It's a mix of both. The majority (42 percent) are likely to split their budget in between online and offline shopping.

The average family will buy between $250 and $999 gifts for their loved ones, but 40% purchase more than $1000, which is more than the majority of other categories of people who were studied.

How to be parents' top choice for the holiday season

Okay, so those are an impressive number. What are you able to do to implement this knowledge for your store online? Here are seven ways that you could benefit from the growing popularity of shopping online during the Christmas season:

1. Focus on validation and reviews as well as social evidence

Parents are more cautious about what they give to their children. Moreover, they're spending less money for entertainment overall. Your job is to convince them why your product should be included into their preferred list of gifts.

One way to accomplish this is to show positive feedback from customers across the globe there is an approach to accomplish this. Highlight the positive reviews in your product listings as well as landing pages. Showcase magazines, websites, and publications that featured your products. Include your Instagram feed into the footer of your website. Include high-quality photographs of your product that are used by children and parents.

If you're looking to collect reviews, consider sending out review request emails. review requests sent via email after the date the product was delivered to the buyer. Through Klaviyo you can program an email that will go out within a couple of days after the date that your orders usually arrive at shoppers' doorsteps, giving children the opportunity to have fun with the toy or wear their clothes or even taste the food you served. You can even automatically insert an option to write reviews for each purchase, which makes it simpler for parents who have hectic schedules to leave comments.

2. Engage with your buyers

Also, be sure to inform parents about the reason why the products you offer are a good option for their kids. Do they come from nature? Can they help develop abilities? Can they help keep kids warm during the winter months? They can also aid parents' lives?

Veer provides a lot of information on their site that includes information on the technologies, the safety guarantee as well as features as well as warranties on their vehicles. The site also includes video and images for parents to really see what they have to offer.

There's a myriad of ways to achieve this. Blog articles on ways kids can learn through the toys they have. Share an ebook with information regarding the importance of using dishes and cups that are safe. Answer common questions on the FAQ page.

Offer the buyers all the info they need to make an informed choice regarding your product.

3. It is essential to be precise with your marketing strategy

It isn't just useful in relation to the product's decisions, but also assists in your marketing activities so that you are able to get to know your clients at a greater level. One of the most effective ways to do this is by segmenting, which is the method of separating people into groups that share particular characteristics that are related to.

If you're a retail store Let's say that you sell several educational toys. It is possible to label these products according to the age group they're appropriate for, then make use of data from previous purchases to send parents email messages to children that are in this category. For instance, anyone with a child of one year old doesn't want to be looking through the selection of games for video Dartboards, bicycle accessories - but parents of children of 10 and over would appreciate that!

This isn't limited to ageing however, it also applies to. You can segment your lists of emails according to current fashions in shopping online or perhaps by things like clothes dimensions, allergen types, the location of your order or size. The options seem to be endless, which allows your clients to cut down on time and also meet the needs of every client.

Take a look at this segmentation video tutorial by Klaviyo for more possibilities.

4. Help you buy more easily

The Christmas season can be a bit hectic for parents, who, as we all know, are busy enough! Families photos to be captured as well as holiday celebrations to attend and enjoy holiday shows as well as gingerbread homes to build and light shows to enjoy as well as food items to cook The list could go on and on. If you're able to make buying gifts as effortless as is possible, you're better positioned to gain their business.

How exactly can you do this? Here are some options:

5. Let shoppers discover what they're searching for

If parents are unable to find the specific dimension, item or product they'd like to buy They'll look elsewhere. Make your navigation clear and easy. Keep it to a couple of choices in the main menu. Then, you can nest the secondary pages below so users aren't overloaded with choices that do not have any relevance to them.

In the event that you're carrying more one or two items, place them into categories based upon data from online shopping patterns. You can also consider including similar items across different groups to simplify the process. For instance, you could sort your books according to their genre, the format or the age range.

It is possible to making filters available to your shop so that customers can reduce their choices. Magna-Tiles offers filters for brands categories pricing, type of item, preferences and even color.

Finally, add the search box within the footer or the main menu . Place it in an area that's well-lit. There are tools like Jetpack Search to display hyper-relevant results, auto-correct spelling mistakes, or let shoppers filter pages by tags, categories as well as dates and more.

6. Plan an omnichannel approach

An omnichannel approach connects offline and online interactions so consumers can buy and communicate seamlessly on various channels, such as in stores and on your site through social media sites. Since the majority of parents plan to split the costs of their purchase between offline as well as on the internet, this method is more important as never before.

There are numerous ways you can maximize the benefits of omnichannel ecommerce, including:

• Support that is top-of-the-line across all of your channels.
• Making payments both online and offline for the purpose of ensuring each purchase is linked to just one buyer.
• It is now easy for customers to return their purchases online and in store.
• Utilizing CRM systems for collecting all of the data and history for each customer.

7. Provide multiple purchasing options

During the busy holiday season Be sure to meet your clients wherever they may be. There are many different kinds of payment options. Many prefer paying with credit cards, while some would prefer to buy their goods online and pay in cash at the time they pick the product up from your shop.

Begin your Christmas-related marketing campaigns

If you want to reach parents during this season of gift giving, you must keep up-to-date with the latest fashions in online shopping as well as be aware of parents' needs in the best way you could. as well as Klaviyo is here to assist.

It has powerful tools that can simplify the checkout process. It also accepts a wide selection of payment options making finding the appropriate items effortless.

Klaviyo oversees marketing and helps in sending highly personal emails, and also automate your marketing campaigns and gain insight into the behavior of your clients.

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