2022 Holiday Online Shopping Trends: Reaching More Parents

The holiday season can be an exciting time for ecommerce businesses, particularly those catering to parents and their children. To get the most out of this season it is essential to understand your customers and make the process so easy for them.

Let's take a look at this year's online shopping trends for parents, and explore the ways to use this information to boost the sales during the holiday season.

Parents are increasingly shopping online in 2022

The impact of inflation on Christmas shopping all over the world, so it's no surprise the fact that 74% parents said they are affected by it in their buying decisions. What do these numbers translate to the 2022 Christmas season?

For starters it's true that parents spend less on entertainment - 59% less for in-home entertainment, and 70% less for entertainment outside of the home.

They are, however, investing more in other areas:

• Drinks, food, and groceries (58 percentage more)
• Health-related products (57 percentage more)
• Fitness (52% more)
• Jewelry (50% more)
• Electronics (48% more)

For the shopping season, half of parents said that they'll pay the same amount as they have in the past and 32% are likely to save money while 17% are spending more. It's a mix of both. Most (42%) will divide their money between both in-person and online shopping.

The majority of parents purchase $250-$999 worth of presents for the holidays, yet 40% of them spend more than $1000. This is more than every other demographic that responded.

What is the best way to become a parent's favorite store for the holidays

Okay, so those are a lot of numbers. Which way can you use this information to improve your online store? Here are seven strategies you can take advantage of online shopping trends during the holiday season:

1. Concentrate on reviews, validation, and also social proof

Parents are getting more selective when it comes to what they present to their kids. Moreover, they're spending less on entertainment as a whole. Your job is to convince them why your products should make it on their list of gifts that they will only receive.

An excellent way to achieve this is by showcasing feedback from happy customers everywhere there is a way to do it. Showcase the reviews on your listings of products and landing pages. Highlight websites, magazines, and publications that featured your product. You can add your Instagram feed to your footer with quality photos of your items utilized by kids as well as parents.

If you want to collect reviews, consider making a review request request when your item is handed over to the buyer. Utilizing Klaviyo allows you to set up the email to be sent out a few days after items arrive on buyers' doorsteps, giving children the opportunity to play with your toy, wear your clothes, or even taste the food you served. You can even automatically insert a link to leave a review for the specific product that they bought which makes it easier parents and busy dads to leave comments.

2. Be sure to educate your buyers

Along these same lines make sure you inform parents of the reasons the reasons why your products are ideal for their children. Do they come from nature? Can they aid in the development of an ability? Will they keep kids extra comfortable during winter? Will they be able to ease the burden of parents?

Veer adds lots of extra details on their website, with details about the technology, safety, warranties, and features of their cars. The site also includes video and images so that parents can truly see what they can provide.

There are a variety of methods to accomplish this. Create blog posts that highlight all possible ways that kids learn by playing with your toys. Make an ebook available with more information about the importance of non-toxic plates and cups. Answer common questions on an FAQ page.

Give the shoppers all the details they require to make an informed decision about your products.

3. Be specific in your marketing campaigns

It's not simply useful when it comes to making product choices It also helps guide marketing strategies so that it can be a positive influence on the customers on a higher degree. One of the most powerful techniques to do this is to segment - - groups of contacts which have certain features that are similar.

Imagine that you're selling several educational toys. You can tag those products in accordance with the age bracket that they're suitable for. Then, use data from past purchases to notify parents of kids who fall into that group. After all, someone with a child of one year old doesn't wish to have to comb through lists of video games bikes, bicycles, or dart boards - but parents of ten-year-olds would love this!

It's not only about the aging process, but also to. It's possible to divide your email lists based on current trends in online shopping or even by factors like clothing size, the type of allergen, location, or average order size. The options here are nearly endless, and enable you to save your customers time and speak to their specific needs.

Take a look at this segmentation guide by Klaviyo for more possibilities.

4. Make buying easier

The Christmas season can be a bit hectic for parents who, admit it have enough on their plate! There are family photos to take, parties to go to, Christmas plays to watch, gingerbread houses to build Light shows to watch baking food and endlessly. Therefore, if you are able to make buying gifts as easy as possible, you're more likely to gain their business.

What exactly are you able to do this? Here are some suggestions:

5. Let shoppers be able to locate what they're looking for

If parents are unable to find the specific dimensions, type of item or product they'd like to purchase, they'll head elsewhere. Begin by making navigation simple and intuitive. Limit yourself to just a handful of items in your main menu, then nest secondary pages underneath so visitors aren't confused by options that don't apply to them.

If you have several products, group them into categories according to data from online shopping patterns. You can even include the same items in different categories in order to make it easier. As an example, you could group books by category, genre, or age range.

It is also possible to add filters to your online store to assist customers in narrowing their options. Magna-Tiles offers filters for brands and category pricing, type of product, interests, and colors.

Also, you can add the search bar in your menu's main page or in the footer in a place that is easily visible. It is possible to use tools such as Jetpack Search to show results that are relevant to your site, automatically correct spelling mistakes, and enable users to sort pages by categories, tags, dates, and more.

6. Consider an omnichannel strategy

Omnichannel strategies connect offline and online interactions, so consumers can buy and communicate seamlessly on a variety of platforms - in-store, on your website, through social media, etc. And since the majority of parents plan to split their shopping between physical stores and online, this is crucial than ever before.

There are many strategies to help you maximize the benefits of multichannel e-commerce. Some of them are:

• Support that is top-of-the-line across all of your channels.
• Unifying payments both online as well as off-line so that all purchases are connected to a single customer.
• Facilitating shoppers to return products on-line and in store.
• Utilizing a CRM system to collect all the information and history about each client.

7. Give multiple options for purchase

In the holiday rush Make every effort meet your customers wherever they are. People prefer all different sorts of payment options. Some would rather pay using the credit card option, while others might like to purchase their product online and pay in cash at the time they pick it up from your shop.

Get your marketing campaign started for the holidays

If you're hoping to get in touch with parents during this season of giving You'll have to be aware of the latest online shopping trends and be able to relate to parents' requirements as completely as possible. as well as Klaviyo is here to assist.

The site provides an array of tools for facilitating the process of checkout. It also accepts a wide range of payment methods and make finding the right product simple.

Klaviyo manages the marketing piece, helping to send highly-personalized email messages to automate your marketing and gain insight into your customers.