7 Methods to Personalize Automated emails based on subscriber actions
In this age of personalization marketing, the standard way of promoting via emails isn't working anymore. Email marketers and businesses that deal in e-commerce usually have plenty of information about customers but they are unable to utilize the data to its full benefit. As more firms using emails for marketing, it's essential that as an expert in marketing via email, adopt new strategies to keep your customers engaged.
In the past, including"first name" or "first name" of your subscribers the names of your subscribers in email messages was considered to be among the most efficient strategies utilized to increase conversions. ensuring that your subscribers receive relevant, timely emails that are relevant to their interests is crucial to keep them engaged with your business.
Personalization and automation, when combined with a personal touch, could be beneficial to businesses. A analysis illustrates that According to research conducted by Experian, companies that personalize their marketing communications have more than 27% greater individual click rates in addition to an increase of 11% in open rates than those that do not personalize. It also states that triggered emails result in an upsurge of 624% the number of conversions in the same quantity of emails as opposed the "batch or blast" emails.
If you're looking to develop custom-designed email campaigns for the emails you send to your customers from your online store, you need to adhere to some easy and complex procedures to drive your campaigns to the right spot.
Do your best to prepare yourself for the appropriate questions
In order to send out automated trigger email messages, you must gather customer details. The best way for obtaining this data is having them make preference choices that will help you segment your data. If your customers sign up to your email newsletter it is important to inquire into the reason for selecting the emails. Your responses will provide information that can help you to deliver relevant and better-targeted messages.
This is an example an email from Marisa Murgatroyd who is the creator of Live Your Message. In her email, she requests users to fill out a short questionnaire, which allows her to separate them based on their preferences and to send the only messages that are most pertinent to them.
Create Personalities of Customers
When you receive feedback from customers, build individual profiles for your the customers by using the feedback you've collected. If you are able to know your email subscribers better and gaining customized experiences for your customers. This can help provide those who receive your email a better experience and a more targeted.
Be aware of Time and Location
Examine your emails according to date and time to figure out what is most suitable for your needs. Certain times of day prove superior in terms of . The customers may reside around the world, in different times zones, so it's important to meet the requirements of everyone. Customers might respond better to your messages if they're sent out at a particular period of time during the day. Make sure you do A/B tests on your email messages and determine the ideal moment that customers can get in touch with you and alter your email's sending frequency to suit their needs.
7 Types of Automated E-mails triggered through the behavior of subscribers
If you've enough information to identify your email subscribers and create triggers for automatic emails based on certain segments as well as particular actions.
There are seven kinds of email with triggers you could send to your customers:
1. Welcome E-mails
The welcome emails will connect you to your new subscriber. It is the initial message you send to confirm that you have signed up. This will let you sort your email list by asking your customers about their preferences. It is suggested to send the sequence of welcome emails with the initial one is a simple greeting note, which introduces your products and services. The second one will ask questions about the preferences of your subscribers in the following email, which will inform them of promotions and special deals on their future purchase.
Check out the examples of Welcome emails from Hootsuite. It guides subscribers to register to their online account. This email is the first in the series of emails that are triggered. It it is delivered after the user chooses to join.
2. Mails from abandoned carts
The email messages for abandoned carts include emails to those who purchased items to their shopping carts but did not make it to the point of payment. By highlighting the items which were abandoned with a coupon or free shipping at checkout, is the best way to encourage them to complete the purchase.
Check out the following mailer From The Asics. They've highlighted a product that have been abandoned by placing it above the main banner and showing other items that are in the cart underneath. The site also displays items to encourage cross-selling, increasing the chance of customers returning to the site in order to make purchases.
3. In Stock Emails
The emails with back-in-stock are those sent to customers who want to buy a particular product that was out of stock and has chosen to receive an email notification of when the product is on the shelves. Notifying buyers of the availability the product is an excellent method of bringing people back to your website for the purchase.
The mail sent out via Kauffmann the Mercantile could be an amazing illustration. This is an excellent method to make your clients feel loved.
4. Price Drop Reminders
The emails about price reductions are sent to those who have walked away from your store online or abandoned the cart due to the price of specific products for which there is no discount. If items you have previously looked at have been discounted price, you should inform customers about the sale. This is an excellent chance to draw people who previously were considering buying from your.
Take a look at this sample Take a look at this example from Target that informs customers about the lower price on the items that they've got in their shopping cart. They also mentioned other items that were recommended. This will convince the customer to purchase the item.
5. Order Confirmation
Once your customers have completed their checkout and placed an order, immediately ensure that you deliver an order confirmation email to them, which confirms the purchase and thanking them for their purchase. The customer can then review the purchase and make changes to the order if needed. Include a payment receipt and review of the purchase for a transparent transaction. Additionally, offer them the ability to monitor their purchase and offer the feedback. Also, you can consider crossing-selling, or presenting identical merchandise.
The image below is an example of an email confirmation for purchase that was sent by Amazon. This particular purchase was for an ebook. Take note of the manner in which Amazon offers similar titles in the final part of the email:
6. Follow-up Emails to Orders
After a buyer has placed an order via your website You must email follow-up messages to the customer. Send follow-up messages that are automatically sent which include product-related advice as well as recommendations for the products. These emails will also include the tracking information for your order as well as a synopsis of your order details and the details of your order.
Have a look at the email from Etsy to inform the client regarding the progress of the shipment of the order.
7. Re-engagement Emails
Re-engagement emails are designed to build the bond with those users and clients that haven't opened your emails or purchase from you in an exact timeframe. Re-engagement messages that work are able to encourage customers to browse your website. It's possible to send a string of emails to win back people who haven't been in the market and convince them to buy from your site. You can also offer discounts and offers that will entice customers to come to your website to make an order.
Here's an example re-engagement email from Pinkberry offering their customers free yogurt after they visit any Pinkberry branch within 7 days:
Automated emails are most efficient in the event they're personalized
Hyper-personalization is what will keep your email subscribers interested in your business. When you next plan for your emails ensure that you go beyond just adding their names to the email messages. Making personalized emails based on your customers' preferences and behavior is crucial to make sure that the automated emails you send out work effectively.
Kevin George is the Head of Marketing for EmailMonks, one of the fastest growing email development and coding firms that specializes in creating stunning email templates, PSD-to HTML email conversion, as well as free HTML emails templates. He loves sharing his knowledge and thoughts on email marketing strategies and top practices in his email marketing blog.
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