7 Strategies to Personalize Automatic mailings on the basis of actions of the Subscribers

In an era of personalization, a universal method of marketing via email does not work anymore. Businesses and email marketers that are e-commerce often have a lot of customer information, however they do not necessarily use it in the best way possible. With the increasing quantity of businesses that use email marketing. It is necessary to ensure that as an email marketing professional you come up with new strategies to maintain your customers' attention.

The days of making use of the name of subscribers in the emails was thought as one of the most successful tactics to boost conversion rates. Making sure that subscribers receive timely, relevant messages that are relevant to their requirements is essential to ensure they are interested with your company.

Automating and personalization, used together, work wonders. An study compilation illustrates that according to Experian firms that tailor the content of their email marketing campaigns have increased by 27% in click rates and 11% more open rates than those that don't personalize. It also states that triggered emails generate higher conversion rates with the same amount of messages compared to "batch or blast" emails.

In order to create personalized campaigns for your e-commerce emails it is necessary to follow a couple of easy and complex strategies to ensure the success of your email campaigns.

Make sure you are prepared to answer the questions you should ask

To send automated emails, it is necessary to gather data from your clients. One effective method to accomplish this is by asking clients to pick certain preferences choices to assist in segmenting the data. If customers opt-in to receive your emails You should inquire about their purpose of selecting your email newsletters. Their responses will offer insights that can help you send appropriate and targeted messages.

This is an example an email from Marisa Murgatroyd, the founder of Live Your Message. In her email, she requests the recipients of emails to take a short questionnaire, which allows her to segment users based on preferences and deliver only emails that are to them.

Develop Customer Personas

In the event that you receive feedback from customers, construct your personas of your clients by using the data that you've gathered. To understand your customers and clients' email preferences more thoroughly and to create better experiences that are more tailored to your customers' preferences. This could help give the recipients of your emails a more targeting and customized experience.

 Consider the time and location.

Examine your email accounts according to time and location to gain a better picture of what is best for your needs. Some times of the day are proven superior for email delivery . Customers could be spread across the world in various time zones. Therefore, it is necessary that you cater to all of them. Some customers will respond better to your messages if they're delivered at specific times in the morning. Be sure to conduct A/B testing for your emails to determine the most effective time when the customers are in a position to reach you via email. Then, adjust the time of sending according to that.

 7 Types of Automated Emails Triggered by Subscriber Behavior

When you've got enough data for you to correctly classify your email recipients, it's time to make automated trigger emails based for certain segments or behaviors.

There are seven kinds of trigger emails you can email to clients from your business:

     1. Welcome E-mails

These welcome emails can help you connect you to your newly joining subscriber. The first email you will send to verify that you've joined. It will assist you in sorting your database by asking your subscribers to share their preferences. It is recommended to send a series of welcome messages with the first one being a simple welcome note that introduces your services you provide. Then, the last one which asks about the subscribers' preferences, as well as following messages about special offers and discounts on your future purchases.

Take a look at the sample welcome email from Hootsuite. This email directs the user to start using the online service. This is the first email of their series that is initiated and is delivered when the user has opted in.

     2. Absent Cart Emails

Emails about abandoned carts are those that are sent out to buyers who added products to their cart but didn't make it to the checkout. Highlighting the abandoned products with a coupon or free shipping during the payment process can be a great method to get them to complete the purchase.

Take a look at this email sent by Asics. Take a look at the email sent by Asics. They've highlighted one the items that were not sold by putting it in the top banner. They've also displayed the rest of the items in the cart beneath. The site has also highlighted items that encourage cross-selling to increase your chances of returning to the site to purchase.

3. Return to Stock Emails

Emails with back in stock are those sent to clients who want to purchase a certain item that is not available and who have chosen to get an email alert of when the product becomes available on the shelves. The sending of an email informing buyers are aware is in stock for the item is an excellent method to draw the client back to your website to purchase the product.

This letter by Kauffmann The Mercantile is an excellent example. It is a great tool and tool to make customers feel valued.

4. Price Drop Reminders

The emails about price reductions are delivered to customers who dropped your online shop or cart likely due to the price of particular products that have no discount. If products that you have previously viewed are available at a lower cost, it's a good decision to let your customers know about the discount. It is a good occasion to appeal to those who had previously been considering buying from your store.

Check out this illustration Take a look at this example from the retail store Target who has notified the customers of the reduced price on the products in their carts, along with other items recommended by Target. The customer will be convinced to purchase the product.

5. Order Confirmation

When customers have completed their payment and made an order, make sure that you send a confirmation email, validating and thanking them for completing the transaction. The customer can then review the purchase and modify the order if needed. Include a receipt for payment along with an overview of the purchase to make the transaction transparent. Offer customers the ability to keep track of their order as well as give feedback. It is also possible to consider selling similar products or cross-selling.

Here's an example an order confirmation email sent by Amazon. The purchase in question included an eBook. Note the way Amazon suggests similar books at the end of this email.

     6. Order Following-up Emails

Once your customer places an order on your site If a visitor place an order on your website, it is necessary to email follow-up messages to customers who placed orders. You can set up follow-up email notifications that include relevant suggestions for products and related product suggestions. The emails also contain specific information on monitoring orders, account of your order's details, and details about payment.

Take a look at this email sent by Etsy to inform customers of the progress of the shipment of their order.

7. Re-engagement Emails

Re-engagement emails are designed to improve the connection between your customers and those who haven't opened your emails or haven't bought from you within the time frame you specify. Re-engagement emails can be effective at attracting visitors to your site. Send a sequence of emails to win back your disinterested customers and draw buyers to your site. Additionally, you can include deals and promotions to encourage your subscribers to visit your site again to make a purchase.

Here's an example re-engagement email of Pinkberry which offers their customers a complimentary yogurt, if they visit any Pinkberry site within 7 days of:

Automated emails are most effective when they're personalized

Hyper-personalization is what will keep your email subscribers interested in your business. If you're thinking about your emails, be sure you not just add all the name of your customers within your email messages. Personalizing your emails based on the interests of your subscribers and habits is vital to ensure your automated emails function successfully.

Kevin George is the Head of Marketing at EmailMonks One of the fastest-growing companies for email design and programming that specializes in crafting beautiful email templates as well as Photoshop converts them to HTML email conversion and Free HTML templates for email. He loves sharing his knowledge and ideas about methods for email marketing and the most effective techniques on his blog about email marketing.

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