9 strategies to make use of screen-recorded videos to communicate better at work

Sep 10, 2023

The vast majority of workers are unengaged or are actively disengaged from their jobs.

Video communication is a great way to be a lifesaver

Let's take you through 9 ways to utilize video in order to better engage your teams and teach you how to create these videos with the most basic screen recorder.

What is screen recording?

It's an excellent tool for instantly share your thoughts to clients and colleagues and without the necessity of writing (and modify) long paragraphs explaining some aspect of your business.

You don't have to stress with taking exact screen shots or making them visible by marking up specific aspects. Instead, you can simply guide people through the process with a screen recorder as well as your voice that describes the steps.

9 ways to improve communication via recorded video

Screen-recorded video adds a sense of genuineness to your communications by recording face expressions and tone as well and other messages that are not verbal and, in turn giving a feeling of connection to your employees as well as reducing any miscommunication which could arise solely from the words.

Use these videos to assist with all types of internal communications, including giving presentations or performance reports as well as training material, as well as many more.

1. Executive messages

77 percent of disengaged employees claim they'd feel more engaged if they received regularly scheduled communications from their supervisors, such as reports on operations and from the C-suite explaining how they make the decisions.

But, leaders typically limit their communication to town halls every quarter long emails as well as official announcements. Written communications are not able to earn the trust of employees and much less engage them.

Screen-recorded video is an effective way to connect the C-suite along with all other employees of the company. It is quick and simple to make, and these videos are more authentic and less directed, which helps leaders build trust with their employees quickly and develop an enduring team.

"Being video-first and visually oriented to your communications for work is a powerful antidote. This will force you to eliminate the mask and shield of your written or edited communication."

2. New welcome messages for employees

A majority of employees intend to retire soon- simply because of a negative experience onboarding, which leaves the employees feeling disengaged.

The boring decks that present the company's mission and culture do little to engage new employees.

Again, welcome videos that are screen-recorded provide a wonderful choice. They can capture your enthusiasm of having the new employee to join your team and without the need to set up another Zoom conference. In addition, since these videos showcase how the user interacts, they:

  • It is possible to do an amazing job at making employees feel comfortable
  • Help you and your colleagues build connections with the newcomer right out of the gate.

Here's a case-study with Maddie Diaz, Senior Demand Generation Specialist at the firm and who created an introduction video to introduce herself to the marketing department.

3. Employee onboarding

Here's an EMS interactive video for training which gives the quiz takers points based on their responses.

4. Product walkthroughs

Teams must have a clear grasp of your product's unique importance before they're in a position to promote and advertise the product.

The production of snack-friendly feature films is effective in clearly explaining an item, more effectively than video demonstrations by itself.

  • Scale product education
  • Make sure that all content is created so that it is accessible to the public.
Video Library  video enterprise product

5. Instructions for the Process and walkthroughs

Do you know about " Hey, so how do we proceed from here?" messages? It's a sign that employees aren't understanding your process.

However, only 4 in 10 workers who work remotely or as hybrids assert that they know what expectations they have to meet in their workplace.

Screen-recorded processes are great tools for setting up clear working targets. Motivate sales, marketing support, product and various departments to create these for their teams, with the following categories in mind:

  • Methods Examples are using certain tools to submit employees' salary, as well as accessing internal databases.
  • Workflows -- What obligations first, and then the third? Who's accountable for what and to whom they'll give the ball to the next.
  • Teams communication -- When is it appropriate to have meetings and when is it appropriate to make screen-recorded recordings, and the steps to create the videos.

It is also possible to aid employees in solving simple technical issues through troubleshooting training and also providing answers to frequently frequent questions.

What's the best feature? Screen-recorded footage is great for creating processes for outside contractors as well. In this instance, Shopify uses payment process walkthroughs in order to decrease the back-and-forth among the freelancers and managers on how to obtain the cash.

6. Just-in-time trainings

Half of the employees in this TalentLMS survey are dissatisfied about their education program due to the fact that their training program doesn't matter to them. Since it's not relevant, they are unable to remember 50-80 percent of their training in the span over two days.

What is the solution?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having an online platform that can be the single source of truth. Let's allow us to use it in the form of a link or embed code and incorporate it into our educational curriculum after which we can switch it to the original embed code without embed codes or changes to links. we have saved ourselves numerous instances over the past few years."

Furthermore, with the help of detailed video analysis, you'll be able to track the level of engagement with your videos to assess your training program's success.

7. Sales enablement training

Between cold outreach, prospecting and closing sales It's not difficult for sales training emails to be buried in the inboxes of busy reps. Workshops that are one-size-fits-all and constrained by busy schedules will not hold the attention of customers also.

In contrast, giving one-on-one sales training using video formats is an effective method to improve acceptance and enhance group effectiveness. You can record different sales enablement videos sharing:

  • marketing information Share market research and marketing messages as well as briefs on incoming leads in bite-sized videos.
  • ideal profile of customers: Go further than what a basic buyer persona PDF does. Educate reps by talking through the specifics of what appeals to the ideal buyer, what they face when selling, and much more.
  • Playbooks for sales and frameworks Utilize screen recordings for feedback, and to share information for playbooks that you make. After you're done, put the actions that you want to take into concise videos that promote acceptance.

8. Project management

"New project, more meetings What a great idea," Nobody has ever.

But, project meetings are the most popular type of gatherings that employees take part in.

However, the process of reviving the videos using screen recordings that explain the the how, what, what you need to know about how for projects is sure to save everyone involved time. Consider this the following way:

  • Managers of projects can communicate plans for the project and also provide comments on their own schedules.
  • Members of the team can take a look at video clips in their own time rather than squinting throughout sessions.
  • Members of the project can also create videos using their browsers, to post the progress of their projects.

Pro Tips: Organize videos sharing outcomes and goals for your project by campaign name within your library of videos. This will give you an easily-to-read summary of every project's "why" and the outcomes it produced.

9. Updates on the team and report

The updates for teams can be buried between chat messages and as emails archives. the team members could not receive updates entirely.

Updates recorded in video, on the other hand, can be very difficult to miss. If they are organized according to topics, groups or projects within your library of videos They can be easily searched also. A different idea is sharing your computer screen for recording the performances of your employees.

Based on the individual who is watching the video, whether members of the group or other stakeholders allow the users to leave comments or control specific videos in specific folders. Additionally, you are able to block public comments, if you want to.

Start recording employee comms videos now

Be aware that screen-recorded video recordings reveal your true feelings more effectively than writing messages can.

They also help bridge the gap in communication between management and employees. For a user-friendly device for creating these videos, we recommend the free Recorder. Simply enable it in your web browser and begin recording from the beginning.

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