An Overview of Using Pinterest to Market Your Products

With a fantastic product on hand and a great store marketing is the one factor that stands from expanding sales. If you're looking to connect with new buyers or inspire previous ones to make another purchase, Pinterest provides a great chance for your shop.

Pinterest is a visual search engine for finding ideas like recipes, style and home motivation, and so on. Their mission is to bring anyone the ability to design a the life they want to live.

With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. If you come across Pins you love, save the pins to boards so that you can ensure your ideas are organized and easily accessible. You can also make Pins for sharing your thoughts with other people on Pinterest. Let's look at why Pinterest is a fantastic marketing tool for eCommerce and ways to use it to your advantage.

Why use Shopping on Pinterest?

There are a myriad of methods to market your products via the web, from email to social media, paid advertising as well as other. Why should you make Pinterest part of your strategy?

More than 400 million monthly active users of Pinterest. In the U.S. alone, Pinterest reaches 37% of U.S. internet users every month. (1) The Pinners (Pinterest people) have built more than 7 billion Pinterest boards and saved more than 330 billion Pins each month. (2)

However, the most important thing is that shopping is the most popular activity for Pinners.

There's a reason the shopping experience is different online with Pinterest. Pinterest offers that kind of exploring and discovering you're used to getting in real life.

Nine out of 10 people who utilize Pinterest regularly say it helps their shopping browsing experience. (3)

If you're on Pinterest shopping has become a way of life.

And when they find an item they like then they buy more. The users of Pinterest invest two times more each month than those on other platforms. (4) Weekly Pinners are seven times more likely to declare that Pinterest will be the top most powerful site in their purchasing experience, when compared with the social media websites. (5)

How can you market your products using Pinterest?

1. Establish a shop

Once you have uploaded your product catalog, it will organically appear on all of the websites where customers visit to shop, which includes Shop through search, Shop from Pins, Shop your Board and more.

It is also possible to install the Pinterest tag that measures the results of your campaigns and allows you to benefit from advertising strategies to provide more control, effectiveness, and reach.

This extension are able to:

• Create a website claim:Ensure your brand name appears on every Pin that users create on your website.
• Connect your catalogue to Pinterest: Let shoppers browse your products on Pinterest store.
• The Save to Pinterest button Allow customers to create fully-featured Pinterests using your product.
• Set up Pinterest: Install the Pinterest tag track the events that occur and convert them.

Once you upload your catalog and install the tag, you've set up shop on Pinterest and have access to the full range of solutions for shopping.

2. Advertise effectively

Investing a little money into the most popular Pins or in promoting an upcoming event or new product can be an effective strategy to convert views to sales. There are various different ad formats and solutions you can use, such as:

• Shopping ads: Reach shoppers when they're most likely to act. These ads provide helpful information like pricing, product availability and product reviews. Shopping ads now appear on even more shopping surfaces through Pinterest (e.g. visual search).
• Collections advertisements: This immersive format utilizes video-like slideshows as well as slideshows to assist shoppers in shopping similar items. They're great for building bigger baskets because they help people locate more of the items they want to buy.
• Solutions that are automatic: Set it and forget about it. Through Automatic Bidding, Pinterest will constantly adjust your bids over time in order to achieve the best quantity of conversions possible for your budget. With Campaign Budgets the setup process is easier than it has ever been and you'll receive greater results, faster.
• Dynamic retargeting Find customers who are constantly thinking about your product and simply need a reminder. Retargeting can be according to what users looked on your website or based on what's in their cart.

Whatever method you pick, make sure you be sure to take time to think about your objectives, budget and the audience. Do you wish to bring traffic to your store increase email subscriptions, or convert clients? What are you looking to spend per hour? Do you want to display your ads based on specific areas, genders or even preferences? These factors all play a major roles in the effectiveness of your advertisement.

Looking for a bit of help? Pinterest provides an in-depth review of the process of creating Pinterest ads.

3. Sign up to this program to become a Verified Merchant Program

People love to shop with the brands they trust. People using Pinterest are nearly fifty percent more likely accept new brand names. (6) When they find a brand they like, they're more committed.

The Verified Merchant Program assists shoppers to discover and purchase from brands that have been vetted. It's free to join and helps your company stand out.

Key benefits comprise:

• The badge is exclusive to your profile, as well as on your product pins to show your business was checked. It is possible to catch buyers' eyes as they decide which items to purchase, just the way they would at their local retailer.
• Enhanced product distribution across retail spaces and other experiences. Your products are now in front of people looking for new brands.
• You can access exclusive features such as the details of your retailer, to show your company's values and also the communities you represent. The value-based approach to shopping is never more crucial for your clients. Gen Z, for example will pay 60 percent more on an eco-friendly product. (7)
• The cost to join is free. For you to apply, your account has to:
• Follow the Pinterest Guidelines for Merchants. Guidelines
• Have your catalog connected
• You should have you installed the Pinterest tag set up

4. Allow others to spread your material

Of course, you also want you to create an environment that is as easy as possible for site visitors and customers to share your content on their Pinterest accounts. Include the "Pin It" button on your website and let them share anything from infographics to products fashion inspirations, as well as recipes. This is an excellent way to reach new audiences without having to spend a dime.

5. Grow your business with a no-cost ads consultation

If you're unfamiliar with Pinterest Ads, you might qualify for customized, personal campaign assistance. Find our top tips on how to grow your business with tailored creative strategies, campaign tips and more by clicking here.

Use the best of Pinterest

If you're willing to put in a bit of effort and consistency, you too will be successful on Pinterest. Make sure you create relevant and informative content, creating appealing images and videos as well as improving your Pins for the right keywords, and you'll be well on your way.

1. (ComScore, US, Aug 2021)
2. (Pinterest, Global analysis, September 2021) and browsed more than 5B (Pinterest, Global analysis, Apr 2021)
3. Source: Reach3, US, The Retail & CPG Route to Purchase weekly Pinterest users who save Retail as well as CPG content vs people on other platforms, August 2021.
4. Source: Dynata, US, 2021 fashion shopping and beauty with the weekly Pinterest users as well as people who use other platforms, April 2021.
5. Source: Reach3, US, The Retail & CPG Path to Purchase among the weekly Pinterest members who store Retail and CPG content, compared to users on other platforms, August 2021.
6. Source: Dynata for Pinterest, Shopping study with people who use Pinterest regularly for their fashion and beauty, compared with those who do not use Pinterest. US, April 2021
7. Source: Pinterest Source: Pinterest Internal US data, January -December 2020