Do you think it is time to get An All-in-One eCommerce Solution? -
Whether you're selling an app, digital content, or software, there always comes the time to seriously consider how you are going to monetize your product or service to grow your company.
Subscription? One-time payment? What will my service or product be accessible to anyone in the world? What will the purchase experience be like? What will be the process for collecting payments? There's a myriad of issues that could be going through your mind as you begin to explore the e-commerce possibilities for your company.
Making investments in home-grown software and collecting point solutions from third-party vendors are only going to take you up to. How do you tell when it's the right time to consider investing in a full eCommerce solution?
To assist you, here are some aspects of both internal and external aspects to consider before deciding whether an all-in-one eCommerce solution is the best option for you and your business.
External Factors: The State of the Ecommerce Industry
Consumers are embracing digital commerce.
There's an opportunity for businesses to capture this growing market. It all is to focus on customer experience.
Businesses need to focus on consumer trends in the world.
The popularity of cross-border commerce is on the rise. Forrester predicts that international commerce will make up 20 percent of all e-commerce transactions by 2022 with sales reaching $627 billion. Customers aren't concerned about where they can find a business when it comes to making a purchase online. Also, they are putting high hopes for their shopping experience.
They key to success in the increasingly globalized world is to accept global payments, offer localized pricing, currencies, and languages, and maintain the global and local compliance of tax and regulation. An effective e-commerce system allows localized shopping experiences every time for every buyer around the globe.
The internal factors that affect your Company
Increasing costs with DIY or point solutions are making e-commerce experience disjointed.
On first look, it might seem sensible to put your own resources in developing a custom ecommerce solution. In fact, client, Nelio tried the DIY method before opting for's complete ecommerce platform. However, these internal systems typically consume a substantial period of time as well as resources to maintain. Your internal team can be used for more important things--like building new services and products to increase the size of your business.
On the other hand it is not possible to limit to the amount of points that your company can acquire to control every element of the eCommerce experience. Yet, all of these tools will end up costing you more in the long in the long run and limit the ability of your company to deliver the perfect e-commerce experience consumers have come to have come to.
Low conversion rates are limiting your revenue potential.
When it comes to poor conversion rates, the problem is usually your fault, not the client. Are site visitors stunned by the unexpected tax bill? Are they worried about information on the website and security of transactions? Are they frustrated by a lack of payments?
There are a myriad of factors that play a role in the low conversion rate of your website. A comprehensive e-commerce platform can provide you with the best methods and standards in the industry that will inspire confidence in the visitors to your website. If you're struggling to achieve the sales volume you were expecting, it might be time to make changes.
Checkout processes that are out of date can interfere with the growth of your company.
Third-party hosted checkout pages or clunky checkout processes will not make it any more. The consumer expects a seamless personalized experience through the entire checkout process. If your customers aren't getting the kind of experience they're expecting then they'll look to other competitors. Relying on development resources to update your product pages wastes precious time and money.
Do an audit of your checkout process. Heatmaps are a great way to identify places where your customers have dropped off prior to making purchases. Take that data and combine it with a leading ecommerce solution to help you create modern shopping experiences with pop-up checkouts right from your page of products, as well as the ability to add special discounts, and offer sales and cross-sells. It's all done without having to count on the support of developers!
Are some of the external and internal factors weighing close to home? Perhaps it's time for you to move to an integrated e-commerce platform to manage the entire online shopping experience for your company. Schedule your custom demo today.
