Creative tips and tricks

Each business must have the latest video (plus six staff-picked examples)

Dec 10, 2023

The best branded videos for helping you develop your marketing strategy

1. Explainer videos

After watching an explanation video, viewers should know the information they've been searching for. Explainer videos can be educational and are available in various formats to answer questions of customers. They explain the method of using the product or describe a thought-leadership concept using a talk-head format.

Tip

Explainer videos can be great sources to help with support and answering questions at any stage of the buyer's journey.

The most important aspect that makes a good explainer video is the fact it's not a message. You shouldn't be trying to persuade anyone to buy anything. Instead, identify a problem and then find a solution. You can also tackle a common question as in this easy but powerful video:


  Explainer videos typically are very high-level. They're designed to help the customer early on in the funnel. They could be at a stage of research.
 
  For a better understanding of the kind of explanations you should promote in your videos inquire with the sales team members what questions they answer frequently. Find out about your customer and what they're experiencing and experiencing and.

If you're about to introduce a new product and need to make a video explaining the product then meet up with your product marketing team to discover the most important qualities to show and the most effective approach for achieving this.
 
  Illustration and animation is an excellent method to communicate the information about products or concepts that benefit from visualization.

In order to create a strong explainer video, keep these tips in mind:

  • Plan the way you will present yourself to your target group of people.
  • Make it clear. Do not waste time on irrelevant information or visuals that distract from the point.
  • Keep a professional, helpful tone.
  • Add captions to aid in the accessibility of users and to help them choose.

Staff Pick example

The ride is in this Docu-style video explaining the 2020 Norco Optic. Bryan Atkinson flies down the tracks in the interior of British Columbia while narrating how his adventures are made by using the features of the bike. The bike is the only thing with the rider and surrounding.

What it does:This video perfectly captures how to use this product at an expert stage. It plays to its audience that are avid outdoor lovers along with adventure-seekers, as well as cyclists. The movie is visually spectacular.

2. Videos for promotion

Promo videos, also known as promo video, is all focused on creating brand recognition. The goal is to build hype or tease a launch with a short-form video.
 
  Promo videos provide a brief glimpse of the future, created to pique interest and draw attention to your site through different channels, including social media. The best promo videos are concise, entertaining and quickly establish a distinct identity (hopefully to be in tune with the artist you're trying to promote). ).


  Promo videos also provide a great opportunity to tap important creators that your viewers know or might be an admirer of. If you can connect with creatives, you can also grow your audience.

Staff Pick example

The main reason why it works: It's a fact, Raheem Sterling. Also, unlike our previous recommendations, the one here could be lengthy, yet lets you see the humor of the situation that is happening. Are laughter and humor the best method to market a cell cellphone? It seems like it.

3. The brand story as well as BTS videos

Brand Story Video Brand Story Video Brand Story video is in essence the equivalent of a "get to get to know myself" or an ancestor tale of your company.
 
  If the budget is right and you've got the right staff, a video about the brand could be an essential marketing tool for years to come.
 
  Story-telling videos for brands are crucial to make right, therefore prior to starting production, be sure that you're ready with a plan or storyboard and script that is ready for.
 
  With an behind-the scenes video, viewers get an insight into your brand. They look at your team and your method in order to accomplish your goals, or highlight the methods that are used. They may also provide an promotion or event an entirely fresh perspective.

4. Webinars

What should you be aware of when creating a great webinar?

Make sure you focus on the content. make it a memorable experience, and find how to get your readers involved.

5. Videos of case studies

6. Branded content with a narrative

Narrative videos provide an account with the intention to be entertaining. That's it.
 
  And while all your brand's videos should be entertaining, they don't have to serve as the only reason for your brand's existence.
 
  Narrative brand content is a way to tell an account. Unlike a brand story video but it doesn't require telling the story's beginnings. It's more of an ad type, commercial videos are characterized by at least one motive which goes beyond their business.
 
  A lot of narrative-based brand videos focus on subjects that are more broad in scope, such as family as well as love, compassion, or dedication. The narratives follow an sequence. There is an exposition, conclusion, and climax. After that, we have an individual who has changed.
 
  Sometimes, narrative brand content can be used to build an idea or slogan such as Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa utilizes the same strategy to win the hearts of people with its meaningful travel campaign. It is a film about travel and losing phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We get to know the story of a single person through the challenges of their lives, the struggles, and triumphs of their journey. The narratives feel personal and draw us in without having to know the company or product.

7. Branding campaigns that are creative and innovative

An umbrella classification that encompasses those videos for brands that aren't suited anywhere else. A brand that is creative may be an instance of a strategy that is unique from the traditional marketing video. There isn't an exact formula for this. The only thing you have to do is be all-in on a creative idea which you're enthused about and is line with your brand identity.
 
  Companies looking to take an initiative for being imaginative, take a look at the filmmakers, agencies, or teams that make the most creative and inspiring videos. Reach out to them to find out how they collaborated with clients. What was their deadline and budget? What type of input from a creative perspective do you want to receive? Choose the scope of this video campaign. Could it be connected to a specific or event? A rebrand? Is there a particular item?
 
   Staff Pick examples


  It's hard to pinpoint what type of video "Obscura" could be, perhaps because it's an art film disguised as an advert. This is a great illustration of the way a business can trust a creator to treat their brand with respect and creative thinking.


   Mary Oliver's poem "Wild Geese" over beautifully shot consecutive mornings along the North Coast. Through capturing the splendor of nature the Patagonia Australia video has everything exactly as it should be.

What it does: Surprising your audience is a good thing. It signifies that you will stand out similar content.

Businesses of every size are able to impress with its video library, which is a effective and visually attractive promotional videos. It's your responsibility to create your personal design and message for any kind of video while keeping your customers at the center of the process.

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