Creative tips and tricks

Every business should have the latest video (plus six staff-chosen examples)

Dec 10, 2023

Video clips high-quality for the advertising campaign you are planning.

1. Explainer videos

When you've finished your explanation video your viewers will have the information they've been searching for. Explainer videos are educational and can be found in any format to provide answers to customers' inquiries. Explainer videos explain how products perform, or present a thinking-leadership concept in a speaking-head format.

Tip

Explainer videos are a great way for providing documentation assistance to clients and provide answers to queries all through the buying journey.

A key characteristic that an excellent explainer video possess is that it doesn't rely on sales. Don't try to convince anyone to buy any item. Instead, create a specific challenge and resolve the issue. Also, you can address a frequently requested question, such as in this brief but effective video:


  Explainer videos are usually easy to understand. They are designed to help the consumer earlier on selling funnel. They can also be designed to be used by customers during the process of research.
 
  Find out what kind of explanation is required to promote your video. Ask sales team the questions that they're asked on a daily basis. Learn about your clients and what they're listening to.

If you're planning to launch your new product, and you want to produce an explaining video to promote your item, talk to the team accountable for marketing your product to decide on which aspects to focus on and the most effective way of making this happen.
 
  Animation and illustration can be a great means of promoting product announcements or even complicated concepts which can be improved through visualization.

For a more effective video that explains your thoughts make sure you follow the following tips:

  • Know your strategy and plan your strategy based on your group of people.
  • It should be easy to grasp. Avoid wasting time with irrelevant information or images that distract from the primary message.
  • Be professional and use a helpful tone.
  • Make captions available to help with accessibility and the preference of users.

Staff Pick example

The ride is in this Docu-style explanation documentary on Norco Optic, the model of 2020. Norco Optic. Bryan Atkinson flies down the roads of the Interior of British Columbia while explaining how he navigates through the mountains with the help of his bike. It's just the bike and the cyclist, along with the surroundings.

What exactly does it accomplish:This video perfectly captures the experience of using this product at an official level. This product was designed to appeal to that enjoy outdoor pursuits or those who are adventurous, and bike riders. It's short, but visually stunning.

2. Videos for promotion

An advertisement video (also called a promo video) will be designed to create brand recognition. The goal is to create excitement or deceiving an audience with an instant video.
 
  Promo videos give a quick look into the future, which draws the attention of viewers and bring visitors to your website through different channels, including social media. Promo videos that are effective are short, entertaining and easy to build an impression (hopefully in line with the music of your brand ).


  Promo videos are also a great way for you to connect with the most popular performers that your public is aware of, or is a fan of. When you connect with creators and influential people, you could enhance the number of viewers who watch your video.

Staff Pick example

The reason it works: Well, Raheem Sterling. The reason it works is due to the fact that against the idea previously made, this promo might be longand yet it gives an impression of humor to the narrative being played out. Are you of the opinion that laughter is the best way to advertise a mobile phone? It seems like it is.

3. The story behind the brand, as well as BTS videos

These are an interactive video to promote your company's brand. This is basically the equivalent to an "get-to-know-me" video or an the story of an ancestor for your company.
 
  If you have the budget set and individuals on your team, a short video highlighting your brand's image can be a crucial marketing tool in the coming many years.
 
  The value in telling the brand's story through videos is to master, so before diving into the production process, make sure you have a written outline, script, narrative board and draft script prepared to go.
 
  Through watching a behind the scenes film viewers can get a glimpse into your brand. They look at your team and the way you accomplish things or demonstrate how you do it. Additionally, they will be able to present your event or promotion benefits by looking at it from a different angle.

4. Webinars

What can you do in order to produce a successful webcast?

Make sure you are focused on the content you're creating, create the best experience possible and find ways to engage with the people you want to reach.

5. Case study videos

6. Narrative and brand-named content

Narrative video is designed to entertain. That's it.
 
  While all of videos from the company are designed to be enjoyable, they don't necessarily need to be their primary purpose.
 
  Narrative brand content is the ability to present a narrative. Contrary to a narrative video on a brand, it does not have to be a source of origin. An alternative to the typical advertising format Commercials that are based upon the reason of their product, which is more important than their business.
 
  Most brand narratives focus on larger themes like family and friends as well as the importance of compassion, love and devotion. These are built upon an outline of the narrative. The exposition concludes with a conclusion, climax and resolution. After that, we have the character who is altering.
 
  Sometimes, brand narratives are employed to build on topics like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa utilizes the same strategy to pull at your heartstrings with its poignant travel campaign. The film is focused on travel, travel, as well as lost phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. The reader is introduced to the daily life of an individual and reveal the struggles and triumphs as well as the challenges they face in their lives. They're personal and guide us without having to learn anything about the company or product.

7. Branding campaigns that are creative and ingenuous

A broad category that covers brands that have videos which don't work on other platforms. Creative brand videos are exactly what they sound like. They employ a method that distinct from the traditional videos for branding. There is an unwritten formula. It's just a matter of taking part in an idea that is appealing to your audience and is consistent to the brand you're trying to establish.
 
  If you are a business looking to adopt an innovative approach, look at the agencies, filmmakers or groups behind your best creative and memorable videos. Reach out to them and discuss the way they worked with their clients. What was their deadline and budget? What kind of input from a creative perspective would you like to receive? Choose the amount of your video advertisement. Can it be linked to some occasion? Rebranding? Are you looking for a particular item?
 
   Staff Pick examples


  It's not easy to identify what type of video "Obscura" may be perhaps since it's an art-based film disguised as an advertisement. This is a wonderful instance of a business that is relying on the creator to handle their brand with care and reverence.


  The Mary Oliver reading poem "Wild Geese" featuring beautifully captured mornings across the North Coast. In showcasing the beauty of the natural world in addition to the beauty of the natural world, the Patagonia film is the way it should be.

What does it do: Surprising your audience is an excellent idea. This will help you distinguish you from the rest of your competition.

Every business of any size can make an impact with the help of engaging video branding. Your job is to integrate your vision, mission and values in every video, making sure your viewers are at the top of your list.

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