Five creative methods to recycle ebooks into brand new information |
Want to create fresh content but don't have time to create a new book from scratch? Discover how you can repurpose the content of your ebook in five different ways.
For entrepreneurs, there aren't enough hours in the day to get everything done.
It's no secret that ebooks require a significant amount of time and resources for creation, which is why we've outlined five strategies to maximize the value for your buck (or your book).
Let's dive right in.
Repurpose your ebook in 5 creative ways
1. Chop your book in blog posts for better the SEO
Additionally, SEO is key to driving visitors organically to your site.
Organic search is responsible for five-thirds of all online traffic . The first five results of the Google search are responsible for 67.6 percent of all clicks .
In order to convert your book into SEO-friendly content cut the book into smaller pieces and turn it into blog posts that are optimized to optimize for SEO.
Find the most popular keywords that relate to the subject of your book. Keywords to consider include:
Words that you want your article to rank
Keywords your audience uses to search for questions and content within your field
SEO isn't just one benefit of using your book in blog posts. Ebooks and blogs can be an ideal content-match made in heaven: 40% of bloggers who report "strong results" create guides and ebooks.
Not to mention, creating freely available blog posts allows your visitors to take a look at your quality content and expertise. Blog posts show your readers what makes your digital product worthy of purchase, or what makes your lead magnet worthwhile to sign to.
Consider business coaching firm The company Dreams on Fire as an example.
Your Dreams on Fire's blog has the same content similar to the webinars and classes accessible to their members community.
Members who are interested in joining can find out more about the organization's philosophy expertise, experience, and reputation, so they feel confident taking a class or joining the group.
However in repurposing an ebook, you don't have adhere to the written format. Bring your ebook to the smaller screen (not television, but the smaller screen) with this next trick.
#2: Turn your ebook content into a live webinar
Engage with your audience live in real time by transforming the most important content in your ebook into an engaging webcast.
In order to create a webinar using your ebook Create slideshows using an application that includes Google Slides , PowerPoint and Keynote .
Maintain your slides as simple and clear by using clean visuals and avoiding big blocks of text. Be sure to incorporate your company's colours, fonts, and even your logo. the consistency of your brand could improve your earnings by 33%. .
If you're wondering what time to hold your webinar, remember that 58 percent of webinars run between 45 to 60 minutes.
A majority of participants consider longer webinars more valuable. 60-minute webinars are also attracting 2.1 more more people to register than 30-minute webinars.
If you're concerned about filling all of the time in your webinar, be aware you'll have to build into a five-minute timer in the beginning for all attendees to connect, as well as an opportunity to answer questions. 92% of webinar attendees would like a Q&A time which is a fantastic way to interact with your viewers.
After you've created your slides, don't forget to run a few test tests before you go to the final.
The more confident you feel in your presentation, more of your enthusiasm and expertise will show through. 32% participants find themselves most engaged when the webinar host is passionate and energetic.
For promoting your webinar, ensure you share it with your mailing list. 45% of marketers utilize email to announce their webinar, while emails are the primary source of 57 percent of registrations for webinars .
It is also a great method for following-up on a webinar afterward.
Marketing webinars boast an average of 44 percent however, the number of registrations are more crucial than attendance.
Why? Once someone registers for your webinar, you will have their email address, and you are able to continue your conversation and nurture the relationship.
You can send out an email with a recording of your seminar afterward, both to attendees as well as those who registered but didn't go to the event. Like this email I got from the digital marketing agency the Logical Position :
The mail comes from Logical Position does three things well:
Makes it easy to access the recording
Invites me to contact them to discuss a possible assessment (a.k.a. sales call) via phone or email
More valuable content is available via an Holiday Resources page
Take Soul Shepherding , for example:
Soul Shepherding turned their ebook into a webinar that lasted for an hour and released the recordings of the event available in the form of a digital download. They can make the most of their material and provide more value to their target customers.
If not, we'll move to the next step: turning your ebook into an online video.
#3 Give your ebook new life by making it a video
Webinars aren't all you need to get your ebook content before the camera. You can also convert your text from your ebook into an audio script.
If you're not already employing video as a part of your marketing plan for content It's the right time to get started: 85% of marketers agree that video is an effective method to draw attention to their online brands and businesses.
Starting your video content strategy by scratch may be a daunting task. When you have an ebook that you want to transform into a script for a video, it's not necessary to start from square one.
In order to turn your eBook into a script for a video, don't just read directly in the book. What is the thing that makes written material interesting doesn't always translate directly to video. Add some more personality and create a conversational style.
This doesn't mean that you need to eliminate statistics and other data. If your ebook has many pages of data you can add images to your audio. The combination of audio and images assists people to better absorb and retain information more effectively.
If your ebook is about a broad subject make shorter videos on each subtopic.
Take the foraging expert Robin Harford for example. Robin sells a guide, A Forager's Guide to Edible Seaweeds from the British Isles , that covers tons of different seaweed types.
Also, he created a video that focuses on one specific kind of seaweed: the Dulse seaweed .
In creating a video of one minute regarding a specific topic, Robin gets more content out of his ebook by not starting over and coming up with brand fresh topics to use in his video content.
In terms of how you can promote your videos, the social media is where you should be.
It's the second most popular distribution channel for video marketing content. In addition, since viewing videos is one of the most popular activities that people engage in on social media platforms this is a fantastic method to put your videos in front of an even larger audience.
If you post clips from your videos on social, keep them short, then provide a link to the video. These are the best lengths to share your videos across different social networks:
Facebook permits videos that are up to 24 hours long. However, the ideal length is about one minute .
Instagram's time limit is the 60-second limit (unless you're using IGTV, which allows the use of up to 10 minutes for video).
Twitter allows videos to be up to a length limit of 2 minutes and 20 seconds per tweet, but it suggests that brands keep their videos between 6 and 15 seconds.
LinkedIn's maximum length of video for videos will be 10-minutes , although their guidelines suggest that the majority of advertisements are best when they're about 15 seconds.
No matter which site you're advertising your video on, keep this in mind: 68% of viewers will watch a film to the end even when it's shorter than 60 seconds.
Let's set video aside, and focus on a different -- but enjoyable -- type of content that is visual: infographics.
4. Make your book graphic using an infographic
If your publication is packed with data or complex, it is possible to turn it into an infographic.
Infographics are especially helpful to present information visually or help explain an intricate process. The people who follow directions using images and text do much better than people following directions with no illustrations.
Additionally, they are one of the most easily shared forms of content, making infographics a fantastic method to connect with new people. They are shared and liked on social media three times more than other types of media.
Infographics are also almost 30x higher likely to be read over article content, making them a great instrument to add to your content marketing arsenal.
There's no need to be a graphic design specialist to design infographics. Tools such as Canva as well as Venngage have templates already created that make it easy to turn your ebooks into visual content.
Venngage advises you to follow these four steps to create an infographic outline using already existing material:
Discover the main takeaways from your content
Create sections and headers
Keep your text brief and to the point
Include notes for the designers (unless, of course, you're DIY-ing it all)
As you scroll through the web page, the text alters and responds according to what you do. The kind of information you can get from this isn't only stylish. It's strategic: 88 percent of marketers believe that content that is interactive can help them distinguish their brand from the competition.
It doesn't matter if you create simply a static illustration or even a more elaborate, interactive version informationgraphics are an excellent option to transform your ebook contents into a snackable and visually appealing piece of content.
Let's go to our last -- and most of all my favourite -- content repurposing technique.
#5: Transform the content of your eBook into an online course
If you know enough about the subject to write an ebook or a course, then you're knowledgeable enough about it to create an online course, instruct, or sell an online class.
The market for e-learning in the world will be $375 billion in 2026 . It is now the best moment to convert old content into an online learning course to increase your reach.
Courses make excellent evergreen, scalable content. Create your online course only once. Once that process is finished the only thing left to do is to promote and promote the course.
In addition, after someone completes your course, they're likely to keep coming back for more of your online content as well as digital goods.
and Reuven ought to know that he turned his own book, Practice Makes Python (_recently revised as Python Workout ),_ into an online training course.
Following the release of his book in 2014, Reuven developed a collection of videos to guide students through every exercise from the book.
Reuven is now offering more than 20 distinct courses offered on his site. They are designed to students with a variety of abilities and levels of experience.
For Reuven the idea of turning his book into an online course has helped him build his audience and deliver valuable content more developers.
For creating your own online course, make use of your ebook's content to outline lessons and modules for your online course. There are two options to plan your course's outline:
Beginning with the desired outcome you want your students to achieve, then create an action plan for achieving that result, and bam -- each of those actions is an instruction in your online class.
If the ebook you have is divided up into different chapters transform each chapter into a lesson or module.
Use our no-cost online course outline template (click for download) to arrange your subjects and contents for each course.
When you've got the outline in place now is the time to write your course.
It is also possible to sign up for a free account and get started on your online class now.
Your ebook can be transformed into 5 different articles of content
If you're in a hurry and is, as we all know, almost every creator isreuse of content can aid in the creation of fresh content, without the time of thinking about ideas that accompany making a new start.
To turn your ebook into a new, high-quality piece of content:
Divide your ebook into shorter blog posts to boost the SEO of your blog.
Make your ebook's content a live webinar to engage your readers and attract new prospects
You can create videos that are based on the content of your ebook and then share your videos via social media
Make your ebook content visual and reduce the complexity of information with visually appealing infographics
Create an online course built around your ebook to keep students coming back for more
The bottom line -- when you create quality content, you establish trust and provide real worth to your readers. From one creator to the next I guarantee that this is certainly worth the time.