Five Ways Course Creators can Benefit from Black Friday Sales -

Anybody with an email address knows that big businesses utilize Black Friday to bring in new customers, sell products, and connect with an existing customer base.

But even if you're a tiny web-based business does not mean that you can't take a bite of Black Friday pie, too.

There are five ways to get the most value from Black Friday and Cyber Monday for online courses in your business.

Design an irresistible deal

When someone thinks of making the perfect offer, they automatically imagine drastically cutting the price of their product or service. In reality it is simply the design and layout of the products or services you offer in which the value is greater than cost.

Here are some ideas to create an actionable offer:

• Bundling. Consider putting valuable classes for sale at an affordable price to clients. This results in high-quality sales for you.
• Value-added. You could add an individual coach one-on-one and a no-cost session during office hours, or an early-access option to make an offer that is the most beneficial, which is more than an offer.
• Risk Reversal. This means that the course you choose to pursue will deliver the outcomes guaranteed without taking any risk on behalf of the client. This is mostly seen as an "money guarantee for return" policy or your first class for free. It can help reduce the hesitation to purchase.
• Segmentation. Create different offers which are dependent on purchase. For instance, customers will not be searching for huge discounts on your intro courses, however, they may find themselves drawn to the your continuing education classes that you offer.
• Time limit. The existence of a timer will make people want to move quickly. Reduce the coupon window by using "early bird" as well as "last chance" incentive, which gives people an illusion of urgency.

Begin to build excitement now!

In the days preceding on the Black Friday sale, your message must make your audience eager and excited about your special offer. The target audience should be informed about the upcoming Black Friday promotion.

One of the best method to get people excited is to create A great strategy to get people talking is to create the creation of a "Pre Launch" page. This page could be a "Coming soon" page, which can later be changed into an "Special Special Offer" page when the promotion is officially launched.

When choosing what should be added to your landing page, take in consideration the following suggestions:

• catchy headlines and clear copy Make sure you've clearly described your plan and clearly defining your worth offering. The content should be appealing and memorable, yet short and simple to convince individuals to join.
• Visual components: include images, an overview of your content If you've got enough time, you can add a video.
• CTA which is easy to understand:a CTA (call to action) refers to the link button where visitors can buy your products. It is important that all your CTAs be clearly displayed and available from any place in your landing page, to assist customers who are interested in buying your products.
• Social proofing elements: if you have collected reviews from your past students, you can include them on the landing page of your website, in order to demonstrate the worth of your offer.
• A form to collect the email address of your customers. If your promotion is not yet operational, you can add your potential customers with a space to provide their email addresses to get notified of the Black Friday offer. Following Black Friday, the form can be used to register for a email newsletter.
• REFUND POLICY The words "Money Return Guaranteed" and "Risk-Free" will alert your clients about the policy on refunds and can reassure even customers who may be skeptical.
• Contact Details:Provide a way for potential students to reach you , so that you may give your students the feeling of safety and improve your image as the person who created your course.

Start an email sales sequence

It's no longer enough to send an mailer to Black Friday and then another to Cyber Monday anymore. Getting the highest sales out of your email campaigns requires a well planned strategy and plan. The trick is to build anticipation by sending out pre-BlackFriday or Cyber Monday emails.

Below are five emails we think is the best to send them for Black Friday/Cyber Monday weekend:

• E-mail 1(2 weeks before Black Friday): Announce that something big is coming
• Email 2(a few days later) The email will announce the coming sale
• 3.(a week before Black Friday): Launch the sale using a clear and easily clickable coupon code
• 4. Email (on Black Friday): Offer reminder
• Email 5 (A few days after): Offer ending - last chance

Keep your email messages short and to the point with easily visible CTAs. Consider including a countdown function to your emails as well. Your email should be noticed by selecting topics that are relevant to your audience rather than "Black Friday Sales" or "Our Biggest Sale."

Create Abandoned Cart Recovery Configuration

Cart abandonment occurs when customers add items to their cart but don't complete the purchase. Following up with carts that were abandoned lets you recover the lost profits through reminder emails or messages.

The carts of shoppers are left unattended for a myriad of reasons.

• The fees you are charged for are not shown on the landing page of your program.
• A complex checkout process that requires numerous steps
• Security issues (is this site safe?)
• Unclear fulfillment instructions (How when will purchasers have access to the training?)
• Technical issues or website glitches

You can also try to stop cart abandonment entirely. Consider applying coupons automatically, by incorporating live chat on your site as well as giving a wide range of payment alternatives. If you create trust-building components during checkout, users will convert more often.

Increase Your Offering to Give Tuesday

Giving Tuesday is an annual campaign encouraging people to share the spirit of generosity through making donations to charities. Giving Tuesday takes place every in the week after Thanksgiving and Cyber Monday. You could include Giving Tuesday in your Black Friday / Cyber Monday plan by making the offer available to Tuesday. Additionally, you can get a part of your Tueaday profits donated to charities.

Design a personalized email that will go to your clients on the day of Giving Tuesday. The email must include what follows: A short description of Giving Tuesday, your goals for fundraising, the cause you're planning to help, as well as what percentage of your profits will go to donations. Include the alternatives your visitors could use to help the cause even if they don't shop on your website.

Create a personalized thank-you email to all those who purchase the program you are selling today. Also, you can include a token of gratitude.

Create your own Black Friday Sale with

If you're really ready to begin selling your course There's no better time to begin then Black Friday. Start with confidence and be sure to attract those students you wish to attracted with an exclusive price.

Are you interested in trying this to test how it goes? Take the demo for a spin prior to committing.

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