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How do you boost restaurant sales through the use of WordPress

Apr 22, 2023

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You're incredible. Your restaurant has been thriving since the pandemic. Your work has been rewarded and you've showed grit as well as the capability to manage an enterprise. That's probably why that you're there!
    The price of food is rising, and a slowing economy may cause others business owners to look at their feet and stare in the sand. However, yours is unique. It's your responsibility to be proactive and be nimble to boost profits at your restaurant, and make sure your establishment thrives.

This article will show you how to configure your WordPress site to ensure that you are able to directly take orders, without the use of an additional platform from a third party, as well as regain complete control of the purchase you make online.

We'll assist you in identifying the enormous potential that your web presence and social media communities holds for your company.

Find out how you can maximize the value of your WordPress website and reap the benefits of the growing popularity of the membership model which is bringing meals and eating out onto the street.

What are the tools you'll require?

If your site is merely an online portal to display your menu, and give contact information to make reservations, then there's plenty of work to catch up. However, that's fine.

There are a few of plugins and integrations that can turn your WordPress website into a powerful selling tool, and competing with the big chains.

This is also extremely straightforward with just a little information. You don't need a amount of technical expertise for this.

WordPress and has created a simple way for those who are not tech-savvy to get their businesses online. There is no programming required.

These are the tools you need:

  1. WordPress WordPress: The World's Most Popular CMS for managing content (CMS) that runs around 810 million sites.
  2. Easy Affiliate Easy Affiliate: The "all-in-one" affiliate plug-in designed to integrate with WordPress

How to increase sales at Restaurants by utilizing WordPress

Step 1: Choose the WordPress hosting plan and theme.

If you're still not running an WordPress site (sorry although the most well-known web developers like Wix and SquareSpace aren't equipped with the functionality you want) you'll need to pick a web hosting company.

After you've registered your domain it is time to pick the WordPress theme for your restaurant.

2. Install the plugin.

It's among the most popular WordPress Membership and Monetization plugin and for good reason. Its ever-growing collection of plugins and integrations makes it extremely flexible, which means you are able to design the perfect subscription plan to your customers.

watch >> the steps to install WordPress

You can do:

  • Profit from an rising trend in the business of dining that relies on subscription services that charge regular fee either annually or monthly.
  • Increase sales at restaurants through offering incentives to loyalty program members as well as exclusive discounts. enhance sales at restaurants through incentive programs or member-only discountsfor frequent customers.
  • in the development of a system that is comprised of faithful customers.

There are many big chains making use of subscriptions. We'll look deeper into ways eateries of all kinds of sizes benefit from their sites to give customers membership options that are unique.

3. Install WPCafe alongside WooCommerce The Plugins

It's been an enormous amount of effort to create an exceptional menu, deliver top-quality service and expand the amount of customers that you have. So why should third-party platforms be offering you outrageous fee and commissions?

DoorDash is charged a hefty 30 percent to implement their entire marketing plan. Even if you decide to leave their marketing strategy and pay an additional 15%delivery fee, your business will be promoted alongside others who are competing.

You can also link your customers to the apps of third party. But, who's to tell you that you'll never be able to compete with your competitors who are investing in the marketing of their choice?

In addition, you're also bound by the changes in rules and regulations.

With WPCafe it's simple to build your menu and determine opening hours, operating times, hours of operation, availability for reservations cancellation policies, and much more.

Through the use of WPCafe as well as WooCommerce along with WooCommerce, you will be capable of keep your independence as well as controlover the operations of your company at less than half the cost of hosting platforms.

Step 4. Upload Your Menu

It's time to include your menu things to.

In WooCommerce under the category Products add descriptions and upload photos and tags to specific areas like the main starter beverage, cocktail soft drink vegetarian vegan, gluten-free and many more.

It is also possible to upload images of your meals to allow guests to look at what they'll be served.

Step 5: Build the loyalty of your customers by creating the Membership Program

There is everything you need to run your online restaurant using a third-party system, is it the time to think beyond the box and discover ways of earning trust from your customers.

Happy amount: a 5% increase in customer loyalty generates over 25% additional revenues.

It's important to keep existing clients coming back.

However, the loyalty of clients isn't high.

Costs are rising and impacting the way people are feeling about brands that they adore.

They aren't happy with the statistics A little more than one-third (30 percent) of those polled say costs hikes are having an adverse effect on the trust they have in businesses that they believe in. 22 percent believe they are losing loyalties to the brands are declining.

Businesses must discover ways to provide value (or or at the least worth) for their customers. They must offer value customers with value. Membership programs are one way to go.

If you sign up to the membership programs and you are a member, it rewards repeat business by offering exclusive deals and web content. Additionally, you can to use your website's new features for cross-selling or upselling beverages and products.

Be on the lookout for good ideas and examples of membership plans which have proven effective.

This configuration can result in an earnings stream that's stable and stable - making the process of budgeting and forecasting more simple.

In addition, if you have various levels of membership to members, they may upgrade their memberships over the course of becoming more involved with your restaurant.

The process is very simple and can be done with ease.

Step 6: Apply the Snowball Effect using Easy Affiliate

The goal of the restaurant industry to enhancing customer satisfaction has a secondary result that boosts sales overall and brings in customers in!

Dining out can be social. Restaurants aren't like shops, for instance. Customers are seeking a great dining place and want to dine with loved ones as well as colleagues and spouses.

That's why the significance of customer loyalty is vitalin the world of restaurant to keep customers coming back and will attract ever more patrons to them. Be sure to ensure that your customers come back and bring even others guests.

Look at it! It's sometimes referred to as"the snowball effect!

Membership programs could enhance this"snowball" result. Give rewards to guests from friends or family to your restaurant, and then encourage them to join your membership program, too.

So you're not just making sure your customers are returning, but you're also bringing in new customers to your doors.

Affili-what?

Affiliate programs let people earn money by supplying their information to other. Every "affiliate" gets a individual URL that is unique to your site. If someone buys or joins a group using the link that you offer, you may reward them!

With the Easy Affiliate program, you'll have the opportunity to offer your customers a prize as a reward for bringing families and their friends to join as members. What can you do to achieve this.

  1. Include an Easy Affiliate plugin to your WordPress dashboard
  2. To get access to your WordPress dashboard, click Simple Affiliate. Then click Settings..
  3. Select your associates tab.
  4. In the section that reads "Registration Typeat at the top right side corner in the section which reads Registration Typeselect the Private option.
  5. Change the setting to automatically add affiliates so new members receive an affiliate link via your website.
  6. Click on the Advanced tab.
  7. Change the Welcome emailto clarify how things are being done to the employees of your organization.
  8. You can alter the Send Affiliate Sale Emailto automatically send an email that contains an example of a voucher reward at the time a customer is signed up using a coupon.

Important: Easy Affiliate is designed to offer affiliates the possibility of earning a commission on each sale from their unique hyperlink. If you're planning to give vouchers to customers who can utilize at a restaurant, be sure you change the settings and the A and Ts to reflect the fact you're doing it.

Methods of rewarding members as well as improve sales in restaurants

Encourage frequent diners by providing special Offers

Keep those who are loyal and sweet You'll save costs later on.

Are you worried about squeezing margins for your company already stretched. Offer discounts on food items that have higher marksups like drinks and snacks.

Set minimum orders

You can create an order minimum (e.g. no drinks when you spend $X on your meal) so that you can be certain you're getting maximum value from this offer.

Create a happy hour only for the members.

You can also give customers exclusive happy hours in order to boost sales for longer durations of time. Everything that benefits your company while increasing the value that your customers see in you.

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Be sure that the house prevails!

Make a Plan to Increase Order Size

A restaurant program that is based on membership can offer a variety of ways to increase sales and also cross-sell or up-sell certain items.

HTML0It is time to make HTML0 strategic.

Explore ways you could make use of promotions from your membership plans to attract customers to spend more.

Another alternative is the option to make use of bundle deals or combination offers. People who typically consume a main dish or soft drink of $20 could be interested in an assortment of desserts as well as wine for only $28.

It is possible to utilize data from your existing clients' purchases to design targeted marketing according to the goods they've previously purchased.

For example, if someone is accustomed to ordering the same menu whenever they dine at the restaurant, it is possible to offer discounts on wine which is suitable for pairing with the meal. Also, it is possible to give a discounted price on dishes that are priced at a similar flavor profile.

You may create something completely different pricey order which customers are likely to return to.

Create a unique online hub

Membership programs don't need to just be about discounts and discounts. It could also be the kind of experience that makes customers feel valued and are part of a prestigious group of people.

The process of setting up the installation is quick and easy too. BbPress provides the administration panel, which is unifying, that allows you to manage and moderate forums.

As your customers benefit benefits from joining your club The more likely it is that they will keep using your establishment. Both sides.

5 examples of membership programs that boost the sales of restaurants

1. Drinking Clubs

Also, they are costly. At a reasonable cost and a high perception of value drinks can be a fantastic way to avail membership offers and discount.

Offer them discounted drinks. What do they think they'll take for lunch? at your establishment obviously.

Three companies that have centered their membership programs on alcohol.

     Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly subscription to its wine club.

Members have the option of taking home up to 1-3 wine from restaurants "wine of the month" along with tasting notes and recipes for pairing.

You can pick from red, white, white, sweet, or any one of those wine clubs that are built around the kind of wine they like. Members can drink wine in the comfort in their homes, eating food, or get them delivered.

Members can also avail various other advantages, such as gifts on birthdays that cost $15, a 10% discount on catering and take-away food and discounts on tastings of wine.

Cooper's Hawk also offers gift membership! It's an excellent choice for people who are avid about wine and also corporate gifts. It is an excellent occasion for restaurants to improve their sales and introduce clients to their company.

     Boris and Horton Coffee Club

East Village's first pet-friendly cafe offers a coffee subscription for a month.

The members can have eight drinks a month (which normally costs as much as $40) with a price of only $25.

Membership is a great option for small independent companies which have a connection to a wider community. It's what B&H offers pets-loving customers.

      Panera Sip Club

Panera introduced an $8.99/month unlimited coffee service in February of 2020 to great satisfaction. In July of that same year, the number of customers that had signed up to the loyalty program had reached 40 millions..

Three years on, Panera has extended its offerings to include a selection of hot and cold beverages.

Interview with an interviewer Fast Casual, Panera's chief brand and concept director Eduardo Luz, explains the benefits of its no-cost beverage concept:

"Subscription services are not uncommon across other industries, and coffee is one of the things that we were able to see as fitting that concept to provide a more affordable alternative [...] and, in turn, providing a continuous revenue stream."

2. Frequent Diner Member

By using this membership model, diners are charged an amount to have access to discounts and deals. The more people who dine in your establishment, the more savings they will make in addition to the more business you get through them. All of us benefit!

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Everybody wins!

     Blood & Sand

It is the St. Louis restaurant Blood & Sand Members are required to pay just $15 in order to receive a number of benefits, like:

  • A 20 percent discount off of their monthly bills
  • 30% of the price of wine that you can take home
  • Complimentary sparkling wine and appetizer
  • Welcome bonus for new members
  • Table assignments based on the preferences
  • Midweek reservations that are secured with reservations
  • Free cocktails are served each time you return 10 times.

3. An Exclusive VIP Experience

With this kind of arrangement the members are charged a fee for a feeling of being unique. The goal isn't to create an exclusive environment for customers, but ensuring they can be provided with the ultimate luxury premium experience.

      M Den

It's London, Gaucho steakhouse and M restaurants joined forces in London to in the creation of M Den M Den, which is a private members' club with special discounts as well as invitations.

Their annual all-venue membership costs PS1000 (about about $1240) as well as VIP benefits such as:

  • Request for Invitation to the "M refers to Monaco" Formula 1 Grand Prix weekend race.
  • A bottle of premium spirits that they like.
  • Access to the Lounge for members-only events only once during the calendar year.
  • Guaranteed restaurant bookings as well as VIP lines.
  • The access to the Lounge of Members is unrestricted for up to five guests.
  • Four tickets to exclusive events featuring sports stars.
  • Monthly networking meetings to network.
  • Concierge service that will assist with accommodation, travel and various other occasions.

Members can also access The Portal The Portal is the portal online that gives information on upcoming events and other benefits.

4. Community-Supported Restaurant Memberships (CSR)

This is a wonderful option for restaurants looking for funding in the early stages of their development. The process is comparable to GoFundMe as well as Kickstarter but this is geared towards restaurant owners.

Patrons pay a predetermined amount, and then redeem the amount (or higher) for food items or other items in the future.

Profit from a quick cash injection that can be used to fund construction projects such as renovations, expansions or improvements. Customers benefit from higher return on their investment.

     Lenoir

Austin's Lenoir restaurant provides patrons with opportunities to take part in Lenoir's CSR.

There are three levels to investing

  • A $1000 amount will give you $1200 to their house account.
  • $2000 gets you $2500 on the account for your house.
  • A payment of $5,000 will provide the homeowner an account for their home of $3,000 for an exclusive, five-course dinner for eight guests at either the home or in their dining space ($3,000 worth) Two free sharpening of knives First access to specific occasions and reservations.

5. Content Hub Membership

If your restaurant has solid branding, with traditional roots in its cuisine, you've got the ideal recipe for creating an appealing web-based content hub that is appealing to users.

Create behind-the-scenes tutorial videos that share recipes, cooking techniques, stories about foods and pairings.

      L'Oca d'Oro

It is also located inside Austin The restaurant, L'Oca D'Oro, is a restaurant which has received numerous awards. There is a strong bond and brand around the Italian culinary experience.

The firm offers two different kinds of memberships on their website. For those who love food, they can sign up for Fiore's Regional Pasta Club, priced at $90 per month, and those wanting to make an income from wine should sign up to The Wine Share Club at $65.

Every month, members can sign up for The Pasta Club not only receive pantry items and food items but also have the chance to immerse themselves in Italian customs.

The participants take part in a culinary course with chef Fiore Tedesco and on a trip of the cities and nations that inspired his recipes, sharing stories, and sharing recipes on the journey.

L'Oca d'Oro combines subscription deals as well as online content, resulting in the most exclusive experience for its subscribers.

These instances should inspire you to design your own system that offers you a reward for loyality, generates an income stream that's constant as well as increases the volume of sales.

Conclusion

We've shown you how to do it Now it's your turn!

Be sure to set up your website for order delivery, so that you don't rely on hosting third-party platforms. Reclaim control over your website using WPCafe.

This is the perfect opportunity to be creative! Plan the kind of membership program that is most suitable for your restaurant and get the money going!

Here's the list of steps you need to take to improve the amount of people who visit your restaurant through your site:

  1. Pick a WordPress theme and hosting.
  2. Install the plugin.
  3.       Include WPCafe as well as WooCommerce plug-ins.
  4. Menu download.
  5.       Improve customer loyalty by developing a loyalty program.      
  6.       Create the snowball effect with Simple Affiliate.      

Did you find any interesting member-based programs for restaurants? Are you able to suggest ideas for how you can increase revenues at restaurants using WordPress? We'd like to hear about it by commenting in the form below.

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