Creative tips and tricks

How to Create an Video Podcast Video Podcasting 101

Jul 28, 2022

Today, it's hard to locate a company that hasn't started podcasting in some form. Podcasts are a great option to get your readers involved as well as drive visitors to your site. But, often they fall off due to a insufficient time or funds.

Everything you'll need to get starting a podcast is already in place you making your own podcast will be much easier.

According to Edison Research, the total number of podcast users grew 37.5 percentage between the years 2017 to 2020 -forecast to continue growing over the coming 10 years. Podcast listeners aren't an individual thing to grow. The quantity of podcast episodes through podcasts has increased exponentially during the past few years, and there is over 43 million podcasts existing across platforms at the end of January 20 and 2021. If you're contemplating establishing your own podcast, a new one first step should determine how you can create a name for yourself among the multitude of other podcasts.

One way to achieve this is by using an audio-video podcast in conjunction along with an audio-only podcast. With less than 17% of all podcasters preferring to make a video along with their audio podcast, creating an interactive, visually appealing video podcast can be a fast way to reach out to the listeners.

Let's take a dive!

What exactly is what is a Video Podcast?

There are many variations however a basic video podcast is basically an ordinary podcast, where the media format is video , not audio. Podcasts that are video can be broadcast live or recorded or recorded, and can be just as simple as a "fly on the wall" video from the recording process or incorporate other visual elements, such as animated storytelling boards.

Benefits of audio or video podcasts and drawbacks

When comparing audio and video podcasts, be sure to take into consideration a myriad of aspects that include the intention of your podcast and platform of choice. Video podcasts and audio podcasts each have distinct advantages and drawbacks.

One of the main benefits that audio-based podcasts offer is the convenience it offers listeners. The listeners of audio podcasts have the ability to access them anytime and listen while engaging in different activities like taking the bus and exercising at the fitness center. Videos require viewers to fully engage with the content and are therefore less popular as compared with audio. However there are times when the hurdle to entry could benefit the viewer as they are more engaged in comparison to audio users because they are required to pay attention for them to be able to comprehend the content. In other words, videos make sure that all eyes remain focused on your web site!

The process of creating video is a bit daunting for the novice however, when you've got the right equipment and the right software, the process is quite straightforward.

Video podcast software

Video podcast equipment

While it is feasible to produce the complete video-based audio podcast on your PC, there are additional components in the video-based podcasting equipment that can bring your podcast to the next standard. Here is the video-related equipment checklist which will assist you in your preparation.

Video podcast equipment checklist:

  • HD camera, multi-cameraNumerous podcasts employ multiple cameras to create their video content. Typically, they record various perspectives of interviews that takes place in studio. Though it's not by any way necessary to utilize multiple cameras, it can create a more engaging and engaging visual experience to the viewers.
  • External microphoneThe last analysis, and perhaps one of the most vital elements to any podcast is the audio. For the best audio quality and clearest, crispest audio quality, the use of an external audio source is highly recommended. External microphones are simple to use and enhance your experience for viewers.

Types of podcasts with video (and some incredible examples)

Interview with "In-Studio"

A video podcast that is an "in-studio" interview that is held inside one room with up to two persons. The location for the interview may be a professionally-produced studio or, in the majority of situations, an "DIY" house studio.

Here, we can see the way they utilized an in-studio video show to engage the audience with their content creation.

Talking heads

One of the most common types of video podcasts in the moment, mainly because of our dependence on technology, is the  remote interview. Remote interviews involve the host (or hosts) interviews guests using video conference software. This type of interview is beneficial when hosts of podcasts as well guest guests are located in different places, since it enables a conversation to be conducted comfortably in the privacy of one's own home. Since the world is becoming closer, these types of podcasts have become ever more well-known. Interview podcasts using remotes, which usually allow hosts to speak to individuals who they would never encounter, have been enjoyable to observe grow over the past couple of years.

Static image

Videos that contain only images that are static are among most infrequent of choices. The majority of them are a basic recording that is played using an image which is the only or a single animated image which often features images of the business or podcast of the company or podcast in question. Though static video podcasts can assist in reaching new viewers (on Youtube, , and other sites for video) However, they don't encourage engagement or attention in the same way as other options featured here. They are, however, the perfect entry point into the world of storytelling using visuals.

Footage + audio

The type of video podcast includes spoken dialogue that is set over visual footage either in motion or recorded. The majority of these podcasts include an image of the conversation with other participants, starting including the footage of stock and animation.

Below, we can see how we can see in the StoryCorps podcast uses animated videos to demonstrate a podcast host's interview with her father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts could be similar to talks shows for audiences in the corporate world. Imagine sales teams, account management teams, customer service teams, etc. Like's Technical Proof is an ongoing podcast featuring sales engineers . It touches on product updates as well as technical developments and resources that are available to help clients-facing teams.

Internal video podcasts can be a creative medium to connect with teams on a private and secure channel. If you're in search of creative ways to impart the wisdom of your employees, interact with remote members, or to help create communities and strengthen your business your culture, then an internal podcast could make a great addition to your team.

How to make the audio-based podcast step-by-step instruction

The process of creating a video podcast is fairly straightforward once you've got the devices for making video-based podcasts, including the software and equipment. In this post we'll show you the steps to get your video podcast online and running:

1. Choose the kind of podcast you'd like to make.

Deciding on the layout your video will be in depends on the goals you're trying to achieve as well as the target viewers you want to attract. However, it's nice knowing that regardless of the format you decide to use, you'll be able to change to a new format for your show at any point.

2. Film or create your own video you'd want to incorporate.

3. Edit the video to create an original thumbnail.

4. Make sure you upload your personal video.

Uploading your video content to hosting platforms is the ultimate step towards getting your video up and available on the web but it's only the beginning of the process when it comes to marketing and sharing of your video material.

5. It is important to promote and share your video.

The top video producers know that their path to digital success doesn't end with upload. To increase the reach of your audio podcast the creators of content must utilize social media platforms to increase their exposure on a wide range of platforms. Users can easily post their content on various social media platforms and provide a free template for making videos to announce a brand forthcoming episode! Look at the below screenshots:

Do you wish to be more advanced? Take your video podcast live

Lights, camera, podcast!

If you've ever thought of creating your own podcast but you're not sure where to start, what's keeping you from doing it? With the knowledge, the equipment, and the subject that you're passionate about, creating an incredible video-based podcast is within the realm of possibility.

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