How to D-I-Y your blog SEO with a budget
There is no need for expensive advertising tools to optimize your blog, and it doesn't have to cost a fortune either. Learn how to do this yourself with just seven easy steps.
As it gets closer to the time when New Year hits its stride chances are you'll find yourself going over your budget and spending on trying to determine how you spent so much cash last year, and what you can cut down on your spending this year. We've all been there and it's never a pleasurable experience.
If you're trying to save money and save money, you'll often locate strategies and devices that you've been using for some time and that cost some serious dough before you find a way to get rid of them or bring them in-house.
However, for some reason many marketers believe that using the services of an search engine optimization (SEO) expert or tools to aid their work within this area is an absolute requirement. Well, I'm here to let you know that you can really DIY your blog's SEO without spending any money or anything else.
Is your mind blown?
SEO can be a important component of your overall strategy for marketing.
In reality, 61% of marketers' most important goal for inbound marketing is enhancing their SEO as well as increasing their online presence. It's a bet with increasing voice search in popularity, that percentage will continue to grow year over year.
Affording your SEO to be current and growing your the natural traffic to your site can aid you in beating the competition in your area and also increase the accessibility of those conducting online searches.
How do you DIY your SEO plan?
1. Make a list of your search terms
The first step of doing the SEO strategy by yourself is identifying the terms you would like to rank for via the research of keywords . The keywords you choose to research could be short-tail or long tail but, even more important, they should be words you would like your site to rank for as well as terms that your target audience searches for relevant information in your field on the web.
For instance the agency you work for is specialising in marketing and design It's best to start with a list that looks like this:
Marketing Agency
Design agency
Design and Marketing company
Quality design
Marketing strategy
Key words that you use over the long term may appear to be similar to these:
How do you implement a marketing plan?
Effective design strategies that can be used for marketing using email
What are your marketing goals that you would like to meet?
Different types of marketing strategies to employ
These are just an example. The first thing you need to do is identify your special areas of expertise and expand from there.
I'd also consult your sales personnel to determine the questions that potential clients are looking for and the issues they're asking for assistance on, since that can inform your list of keywords and other things.
Make sure you check your rank to ensure you know which keywords to develop, and don't forget to look at your competitors' rankings, and vice versa. This will provide you with some idea of areas you've missed, so you can target them and seize the benefit.
2. Establish or create pillar pages
Pillar pages are designed to serve as a one-stop-shop for a specific area, that will also link to the keyword that you've chosen to utilize. The pages tend to be bigger, as they do not let any unfinished pages remain and cover as wide an area as they are able to.
There are pages which need updating, or you need to build the pages. In creating or updating these pages, ensure that you study the various aspects of the subject.
So, for instance suppose you're developing a pillar site that includes the keyword "marketing strategies".
Discuss what you'll need to accomplish for your plan in place to accomplish the goals that the strategy can assist you to reach, the many strategies and methods that a strategy is composed of and how you can evaluate the effectiveness of the strategy and how to use the strategy.
For each keyword or word you want to rank for it's best to establish the site to be considered a pillar. In this way, if you incorporate that keyword into the text, it is possible to link back to that specific pillar page, which will enhance the possibility of having your text rank for that word.
3. Identify duplicate content and broken hyperlinks
If you've been putting together blog content willy nilly, chances are you have lots of outdated and duplicate material or damaged websites. It's essential to address the issues so that your blog can rank well, as they could work against your website.
A spreadsheet should be created that lists the key words, as well as blog posts with the keyword in some way. If you have a lot of blog content it is possible to create subgroups for each search term. Look at the below image for a better understanding of what I'm talking about.
It can also assist you to plan your activities in order to quickly figure out which blog posts stand out the most like others.
Also, make sure to make a separate spreadsheet to store the broken links you find on this journey so it is easy to pull these links back and redirect.
4. Create updates and redirects
Once you're done creating your spreadsheet, look over the identical blog articles with care. If any are extremely repeated or repeating similar ideas, you must redirect these less well-thought out or outdated blog articles to more current quality websites.
This will reduce the self-competing content (yes it is possible for your content to compete with itself in the search engine rankings) It will also ensure that the right pages rank on the appropriate terms.
It's also an excellent occasion to refresh the content on your blog that isn't required to be updated but could be enhanced with additional information or perhaps a refresh.
If you're going to keep these pages it is important to make sure they've the right keywords within their content and contain the most up to current information that is available.
5. Link to the page of pillars within the content
After your blog has been free of duplicate content and clutter is taken out, and the broken link, you're now able to review your blog's pages and make sure that the correct pages are linked back to your page's pillars .
Review your subgroupings along with the hyperlinks listed underneath them.
Let's suppose you have three blogs that are connected to your marketing strategies as well as sending out emails to customers . Review each article and include a link on your page that is a pillar for marketing strategies using "marketing strategy" to anchor your content.
6. Create a linking strategy moving forward
It's important to make sure that you're adhering to this method in any new blog content you're creating. You've already gone through the work of updating your old posts, but one of the things that can cause harm to that content is if don't maintain it.
It's likely that I've mentioned spreadsheets many times and they're your best friend when it comes to this method. They will help you with all of the steps, including this one. It is recommended to list the key words, then in the next column, it is recommended to list the pillar posts given to the students.
It's also a good idea to include a variety of anchor text or long-tail keywords that can be used for each also.
If you can identify what blog post has been linked to what keyword(s) It will be possible to keep any potential team members in the same spot and give them an easy guide to check against while you're editing and looking over your blog's future posts.
Also, it helps to be sure to keep SEO at the forefront of your mind as creating your web content.
7. Be sure to keep track of your results
Check in to see how your plan is performing each quarter or month. You'll need to determine whether your website has begun to rank higher in websites or whether your website's content isn't dynamic that could aid in identifying any issues.
There are no cost software programs such as Moz or perform a keyword search using the words you want to use from time moment to find out the frequency at which your blog posts appear.
Most likely, you're thinking about how to do this information and do not want to joining an SEO software that is similar to Moz Then I've one final note to pass along. We've talked several times recently and that is spreadsheets.
SEO isn't required to cost an enormous amount of money
It is essential to implement an SEO plan is essential for getting quick and easily discovered by potential customers. The hiring of an outsourcing SEO expert can be an enormous amount, but it's not necessary.
If you move your SEO work within your company and following the steps previously discussed, you will be able to set your blog in order so that only your blog's most relevant content is ranked and will continue to rank for a long the course of time.
The most important steps include:
When putting together a list of keywords
creating pillar pages or, if you have an already popular page for you to utilize changing existing pages to be Pillar pages
Scoping out duplicate content
Refreshing old content as well as granting redirects to content that's not competing with its own
Seeding the link to the content of your cluster pillar pages
Establishing a linking strategy
Keep an eye on your progress.
Easy-peasy.
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