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How to write a Course Description that Sells (with Examples) -

Oct 28, 2022

 The last update was 28 October 2022

A course description is among the most important aspects that you'll need to nail before launching your online class. This is what your potential students will read before taking a decision about whether or not to purchase your online course.

It's a first impression for you and your course online, so you want to put your best foot forward. In this post we'll give you information on the importance of descriptions for courses and ways you can successfully write one to promote your course.

Here's a short list of topics that we will be covering:

What is a Course Description?

A course description is an outline of your course's subject matter, information, and the learning objectives. Potential learners will read your outline of the course, and then determine whether or not yours is the best course for them. The description of your course should be less than one hundred and fifty words and be clearly written and specific language.

Why Do You Need to write a good course description?

Consider a course's description as a small advertisement for your product. In simple terms, a properly written course description will mean that the potential students will be moved to purchase your course. What exactly does a "good" descriptions of your course really mean?

A well-written course description can be engaging.

Like an effective advertisement or commercial, an effective instructional description can grab readers' attention. Avoid using dull or repetitive language. If potential students are frustrated while reading the descriptions of the course, they may think that your content is going to appear boring.

A good course description is accurate.

Your summary should give potential students a realistic understanding of the expectations while taking your course. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A good course description uses correct spelling and grammar.

This is a critical point. If there are typographical or spelling errors in the description of your course, prospective pupils aren't likely to be able to trust the knowledge you have. Let someone else read the course description to check for any errors or mistakes. You can also run the description through a free online editing check.

A well-written course description should use the present tense and active voice

This is a simple way to draw the reader in by eliminating the needless words and details. (If you find this method confusing, don't worry as the illustrations below will help you understand.)

4 Questions to Ask Yourself Before Writing the Course Description

When you begin writing the course description You should spend some time to gather and organize your ideas about the course content. Your description should inspire potential learners to buy the course. Below are some of the questions that you might ask yourself prior to you sit down to write your course description (jot notes of your answers in bullet points):

Why am I so interested in this topic?

It's possible that this specific knowledge has been logistically useful to you in the day-to-day routine. It could be a tranquil activity that is good for your mental health. Try to remember the reason you were involved in this subject in the first place and that can help you understand how to sell it.

Why would other people be interested in this particular topic?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What do you tell them? How would you inspire them to take an interest? How would you debate them just a to convince them that this topic was worth your time?

What do you want your students to be able to comprehend, understand or know at the conclusion of your class?

How will you instruct them?

This is specific. What methods of teaching are you planning to use? Will your content primarily be presented in the form of a lecture? Will your assignments be practical and practical? Do you have a project to complete?

If you've had time to spend some time thinking about these questions You're now ready to go on with the step-by step guide.

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How to Write a Course Description (Step-by-Step Instructions)

1. Choose a course's title

The course's title is essential. The title should be simple as well as entices your reader to click on to the full information about the course. Make sure you are particular. Ask yourself what kind of voice you'd like to use. Is your course academic and research-oriented? Is it meant to appeal to people who just want something to do as a pastime? (If you are offering a series of courses you should include a code for the class when applicable.)

Here are some examples:

  • The Essentials of bookkeeping
  • Making the Quilt: Fundamentals of Quiltmaking
  • Writing essays up to The Next Level
  • The Ultimate Graphic Design Education: From Beginner to Professional

The course titles above provide some clues to a particular skill and also the potential student's level of skill.

2. Explain the reasons whystudents are required to attend your class

You want to begin your paragraph by introducing one or two sentences that appeal to the reader's desires as well as their interests, hobbies or curiosity. What's the most important motivation for someone seeking your course to begin with? What issues are you trying to solve in their lives? What types of changes could they achieve after taking your course? After you've figured it out, you can connect to them in that area.

It is sometimes helpful to start by asking questions. In the case of, say, if you're teaching a class on how to frame the image, you may start by asking "What makes a photograph attractive?" or "Why does the way we frame a picture impact our emotional response?"

In other instances, it could be better to start by making a statement that sparks the reader's interest. There may be a significant historical aspect to be made about your topic, or perhaps a consensus among people of interest to think about. If, for instance, you're teaching a class entitled LOOK UP for Beginners: Birdwatching you could begin by saying, "Whether it's their colorful plumage, distinct voices, or their witty behavior bird watching has always been intriguing to human beings."

This is also an opportunity for you to connect with the reader on the very thing that drove them to take an educational course about your subject.

3. Communicate what you intend to teach and how you'll teach it

Next, you offer two or three sentences on the way you plan to run the course, what methods are used and what learners should come away with. Will you primarily teach through classes? Do you plan to include articles and research study? Do you have hands-on, real-world elements? That's when you need to write in present tense with an active voice. This is a challenge when you're used to writing in a non-verbal voice. Below are a few poor examples with corrections:

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A POSITIVE EXAMPLE"Well-known photographs will be examined and discussed in order to discover more about composition."

Correction: "Lectures examine and examine the compositional elements of famous photos."

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Example of a POOR: "In this course basic birdwatching concepts will be taught in lectures, group discussions, as well as assignments."

CORRECTION:Students study the fundamentals of bird watching by participating in group discussions and lectures. Asynchronous birdwatching assignments encourage the students to experience real-world situations.

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Tip: provides multiple lesson styles, such as videos, text-based lessons and quizzes. Surveys, assignments, embeds, and more. It allows you to design an interactive educational experience that will appeal to different learners.

4. Refine with details

  • Do not use cliches, such as "In this class we will ..."
  • Avoid saying "Students are learning," since you can't guarantee that they will learn everything you intend to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Be careful when naming certain texts, media, or even software since this element of your course might change in time.
  • Avoid using jargon or terminology that your potential student might not be familiar with, particularly when it's a course geared towards novices. Unless your course is meant for students who are advanced (and the conditions are explicitly stated), you want your descriptor of the course to appear friendly to all levels and experiences.
  • Remember your audience: a class description should focus on the students' viewpoint.
  • Use gender-neutral language. In addressing your prospective clients, it is best to be able to use common terms to ensure that nobody feels excluded simply due to the language you use. Take into consideration the following categories: students, participants and artists. Group members, as well as group members..

Examples of Course Descriptions

THE LIFE OF THE SHORT THE STORY

Why is the short story captivating? What is it that makes short stories uniquely poised to explore the human condition? The lectures explore both classic and modern examples of short stories, examining key craft elements pertaining to plot, voice and character growth. Students are required to submit their writing for feedback and critique, with the aim of a completed story outline and an enunciated first paragraph.

INCLUSIVE LEADERSHIP: BEYOND THE ZIZWORDS

Is inclusivity simply a box that you have to tick off? Can inclusive leadership actually change the world? Through statistical and case study analysis, students examine the ways that inclusive leadership impacts company culture, morale, as well as productivity. Participants investigate best practices and problem solving through role-playing real world examples. Particular attention is paid to confidence building and solving conflicts.

COURTING THE PAST: GENEALOGY ADVICE FOR BEGINNERS

Knowing who we are means knowing where we come from. How do we begin? A thriving genealogy industry means we have never had more tools available to us. Lectures explore research strategies as well as the benefits of various genealogy databases available online. Students determine their own, personal learning objectives and goals for the final project. Coaching sessions with a coach are not required.

Sell online courses by using

There are several choices for how you can format your course description. The choice is based on personal preferences. Before you begin editing, your course's homepage will look like this:

We recommend you use the space below "Course Title" to begin your sentence; the first to appeal to your reader's passions and interest. The content under "Example Text," can be used for the remainder of your content. Test different options until it's what you want. Here's an example of what you could format your course description on : (And Of course, you'll want to choose an image that is appropriate to your text.)

There's no standard method to structure the description of your course on your course page. Fiddle around with it until it looks right for you.

Advantages to selling your course on

  • Free forever pricing. You don't pay anything until you start selling your course. Then, there's just the transaction fee of 5. When your business expands it is possible to upgrade to a zero-transaction fee plan.
  • Diverse Lessons: The platform integrates the video and text lesson with homework, quizzes, embedded videos and surveys. This creates a more compelling learning experience.
  • Drip Content You may choose to release specific course materials on a future date.
  • Sell Courses Using Different Product Types: customers can also sell coaching and subscriptions as well as physical goods (among others) which allows for a more streamlined learning experience and greater revenue possibilities!
  • Fully Customizable Sales or Landing Page:Sellers can customize their course webpage using the store builders. This way, the look and feel of your page will better reflect your company's image and your product. It is also possible to implement certain web pages that can increase the conversion from website visitors to paying students.
  • A Variety of Pricing Options The HTML0 platform allows you to provide different course prices, including subscriptions, one-time payments or payment plans

Final Reflections

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