Creative tips and tricks

Imagine Color 2023 2023 2023 Color 2023 Head of the Table Table Table Table

Nov 26, 2023

This year's Think In Color 2023 conference is a resounding event that was a huge success! We're extremely thankful and delighted for the opportunity to speak to our incredibly talented panel of women and BIPOC makers and experts within their respective fields. We'd like to believe that at the end of this event we hope you've been influenced by the opinions of our panelists and have gained insights into ways of building an a strong network of contacts on the internet and expand your selection of offerings and services. It is also possible to grow your business to expand the reach of your business among other companies.

While a wide range of subjects were discussed in the forum, it proved to be a huge success nevertheless, we've tried to highlight the most memorable moments to be noticed by. Discover the main points we took away from the diverse participants.

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Creating Cozy & Collaborative Virtual Communities

Cicely Blain is an anti-racism expert and creator of Bakau Consulting. Bakau Consulting

The session's description can be summarized in the following manner: Remote working was popular prior to the outbreak of COVID-19, it was the COVID-19 outbreak that accelerated the necessity for businesses to transition towards a digital world. In the end, companies that want to keep in touch with clients are deciding to create groups of individuals with similar characteristics that could be beneficial to each others. It's hard to make groups with the same amount of intimacy that is an authentic one.

In this presentation, Cicely Blain shares their process of establishing their own online community, named Living Room. The group discussed the method they use for creating a welcoming and inviting ambience in an online space with the help of creating safe and welcoming communities by with web-based software that meets the demands of their users.

The most important conclusions

     HTML0 Be aware of who your intended audience is and the things they're looking for.    

As they waited for the publication of Living Room, Cicely had to decide who they wanted to use the website for. Because their work is rooted in the fight against the oppression of people, including racism, and the battle against oppression Cicely was aware that their target viewers would be mainly those who were DEI specialists or consultants. In addition, HR professionals working on similar project.

In addition, Cicely had to figure out exactly what the people want to hear from them.

HTML0 "I examined what the public are expecting to see, particularly during these times of great uncertainty, when so many variables are shifting and being influenced by various means?

     They're searching for an environment which is one of community, unity and connection, which they have an underlying sensation of. They're also looking to find ways to remain in touch and learn."

Design content that is friendly to users on the web site.

One of the most effective ways to bring new members to your network online is by offering them something they are able to relate to. For Cicely what most drew them in was their living room. They had a dream to bring that warm and welcoming atmosphere that their house provided its inhabitants.

     "I was thinking "What do I want the people to feel when they walk into the space? The thought came to me that I'd love them to know exactly how they'll be experiencing when they enter an the space that is comfortable and welcoming. I would like for they to be comfortable and content. They should feel supported in a sense, and felt connected and noticed."

Cicely is a force of energy in the community by:

  • Each virtual conference starts with an 10 minute reflection. The short reflection is that will be displayed on screen, allowing participants to reflect on the actions they have taken.
  • A soothing, R&B-influenced music playlist designed to ease callers' tension and relax to conversations.
  • If you talk, it's like that you're conversing with people who you value the most. If they're recording their live class online, Cicely could be working on their make-up or cooking coffee in the kitchen.

Provide a range of choices for community members to get the info they require

While the members of the online community tend to share similar wants, they might have different strengths, weaknesses, and demands. For your company, you'll need to devise various strategies to ensure that you will be able to satisfy the needs of all participants in your community, regardless of any individual differences they possess.

Together with Living Room, Cicely met the demands of its community with:

  • The company offers a variety ways to participate (e.g. live streamed chat rooms chat forums or online courses that cover a wide range of subjects and are more. );
  • The definition of community's principles and beliefs;
  • The dress code allows people to dress as they would prefer;
  • Elimination of stressors that are not needed, such as deadlines for meetings or agendas for meetings.
  • Make yourself aware of accessibility problems (e.g. problems with neurodivergence and difficulties) such as neurodivergence, difficulties.

The Funnel and Fonds: How to Maximize your revenue using a funnel that is focused on the clients you service.

Ellie Diop, Content and Finance Coach at Ellievated Academy

Description of the meeting For you to create a successful business, there must be customers who would buy or earn money from the products and services you provide. A majority of businesses fall into being caught up in creating data that they think the customer could require but are in fact not the information they require in reality. In this video, Ellie explains how you can grow your business and increase revenue by creating the most effective sales funnel that entices the ideal clients and responds to their wants and needs.

     Principal lessons    

Each piece that is included in content performs an important function.

A funnel that is targeted at your customers is described as establishing an emotional connection to your clients. The best way to do this is by creating content that is educative and useful as well as valuable to customers. The funnel designed for customer-centricity includes five stages:

  • Awareness
  • Discovery
  • Then there's the issue of
  • Conversion
  • Retention and relationship

Regarding the need to create the content Ellie says, "Every piece of content that you create will be vital to the team's selling. Content you've composed over the last 3 months is helping get users to the next stage of the funnel... Stay consistent in your style and presentation. using the same format and style ensures consistency and a uniform layout that viewers are in a position to understand and help them navigate this funnel."

Your brand's definition

If you don't know that the products or products or services that you offer are appealing to the public people, they are unlikely to purchase your products or make use of your service. When you're creating your own online channel, it's crucial to establish the objectives of your business and what they are for starting with the right client. It is possible to consider:

  • Who do I serve?
  • What can I do to aid them in resolving the problems they are facing?
  • What can I do?

They are the foundation of any business choice you make. Ellie provides a simple model that can be used to aid [target customersto achieve your"YOUR" goals by offering something or a product or.

In the report she wrote on developing her business Ellie says, "For me, that could be "I assist women in building successful businesses by assisting businesses with their plans and finances '... for long. time. I kept all of the information in a book in the corner. When I made the decision to record a video, I remembered the topic. about. "

     Create your Social Media by using the following    

Social media has been identified as one of the most effective methods of establishing the brand image, and generate leads for your business. This data suggests that the majority of people check the Instagram profile of your company's Instagram profile (or one of your social media platforms) before they visit your website.

Therefore, you must spend your time (and perhaps even money) into the content you post on social networks to help make it more popular. One of the best ways to achieve this is:

  • Informative, entertaining and enjoyable posting content and video (especially videos)
  • The advertising that is purchased
  • Engage with influencers that share the same market segment as you

Lead magnets can be a great method to increase your list of emails

If you are creating videos and videos, the goal is to reach the most number of people that aren't connected with social networks on your list of people who are subscribers. When people are added to your subscriber list and you send them emails, it gives users the opportunity to make an immediate connection with them directly. It's more effective than merely hoping that users discover your videos or other content while surfing Instagram and X (formerly Twitter). Lead magnets can prove useful.

If you're in the best case, with lead magnets, you're completing an exchange of value that lets you gain contacts from individual (usually the email address and addresses). There is the option to solicit additional services as well. In the beginning of the company, Ellie provided free, personal training to individuals who wanted to review her products. They were also used to gain the initial set of clients.

     "You've to consider what I can offer as a high-quality and service that is free and gets the people interested? Take that as your primary motivation. My company recently introduced a different method of operation which, instead of sending customers directly to a specific product the user is asked to join the exclusive deal which includes the most amazing training course. Then, we provide the offer in the last stage. Our results have been amazing."

     HTML0 Keeping clients who are already in the system much simpler than finding new ones.    

Each time that you are given, you need to know the instructions to guide your customers through the sales funnel. This is harder than getting your client to make a purchase on you time and time. This is why it's important to keep your focus in making sure your customers are at the same level or, at a minimum more than a purchase.

Keep your customers coming back. your customers coming back, Here are some guidelines to keep in mind:

  • Offer high-end customer care
  • Utilize surveys of your clients to collect the opinions of your customers.
  • Get testimonials from customers who are satisfied (offer incentives when it's possible)
  • Develop a secondary offer that can fill in the market gap

The moment she had the idea Ellie says, "I have my first credit for a class at the cost of just 15 dollars. While I was taking the class, I began receiving comments from my customers on the kinds of features they'd like to see to come in the near future. So I came to my own idea of having Business Credit Business Credit revamped. After that, I created an entire Business Credit masterclass, and later, the complete package. The results showed that the vast majority of people who had purchased the bundle before also bought the second one in order to cover the knowledge gaps. Then they bought the 3rd edition because they were increasing in their knowledge, and were in need of more."

The expansion of B2C as well as B2B companies to provide a variety of income sources

Jessica Chen, the global Chief Executive Officer and Communication expert for Soulcast Media

The purpose of the presentation is: The majority of businesses have three primary revenue and sales variables that are the types of products and services they provide as well as the types of information they employ to explain the benefits of their offerings and the channels they use to distribute their channels they use to distribute their contents. In this presentation, Jessica discusses the power of LinkedIn to help businesses connect with their customers (B2C) and other businesses (B2B) and the ways your content could appeal to both groups. Additionally, she will show you how you can expand the range of offerings and services that your company offers so that it can meet needs of both kinds of clients.

     LinkedIn is a great way to promote your information you'd like to share and increase the visibility of your page    

A lot of business and professional users are using LinkedIn however, they're not aware that the site is as a platform that offers the opportunity to interact to others and also provide your personal data. The majority of people think of LinkedIn as a way for improving resumes, locating new opportunities for employment, as well as interact with their colleagues and acquaintances.

In reality, LinkedIn serves as an online platform similar to Instagram and X (formerly Twitter), and ought to be regarded as such be. Only difference is the type of content you share.

Regarding the popularity of LinkedIn, Jessica says, "The attraction of LinkedIn is that you're aiming at specific segments of users that are individual who's committed to the development of their own life and an eagerness to enhance their skills. "

Jessica will speak about her journey to become a journalist in the year 2018. Then she went on to become certified as an Top Voice as well as an LinkedIn instructor in just five years. She attributes this to her continued her use of LinkedIn to meet with a variety of groups, and has benefited of her knowledge to help users improve their communications skills.

Create a message that is appropriate to B2C as well as B2B customers.

Most entrepreneurs think they'll only get noticed by presenting their information to consumers on a specific basis. But, that's not the case.

The benefit of LinkedIn is the ability its users have to alter their content in order to attract more attention to B2B and B2C users. Your content doesn't need to be altered, however making changes to the language used to define your business could increase the exposure of your enterprise and enable the company to be noticed by businesses and individuals.

"I noticed that in trying to convey my message to my B2C customers, I love using words like "you" and "'you'. Did you think of this? ...?'" "Says Jessica. "My way of communicating is straightforward and it means that everyone who reads my material feel as if it's their own individual.

     "[With B2B audiences ] Instead of using the words "you" as well as "your" I'm making my message using phrases like "the team" and "the company". This creates a more positive impression and not as personal."

     Build a reputation as an authority figure to get the attention of buyers in B2B.    

In contrast to people who are looking for quality products, B2B customers want to make sure that the products they buy are of highest quality. To attract the attention of B2B clients, you need to appear as an authority or thought-leader within your field, regardless of whether your product is primarily directed at B2C clients.

If, for instance, you're a photographer, for example it is possible to offer photography classes or even make photos specifically for your B2C segment you're targeting. In order to attract B2B customers, you might produce content that stimulates thought about artwork or how to start your own business that is successful by becoming an expert artist. If you're also offering individuals training to show them how to be more efficient and productive, it could help you attract B2B customers through posting articles that promote productivity in the workplace.

So, you may consider giving B2C courses, like individual classes online or in one-on-one sessions to provide the opportunity for gatherings, events to speak at, or even an occasionally scheduled celebration.

Personal branding using video

XayLi Barclay serves as an HTML0 specialist as an instructor in the field of Visual Content with the use of Start Shoot Develop

The conference's title is the name of your business, and it could leave you feeling invisible, particularly the case if you're selling in a very crowded marketplace or in an industry that's crowded. It is possible to overcome this problem by creating your brand's image using videos that are small TikTok videos, Instagram Reels, or longer-form YouTube videos. In the video below, XayLi discusses how you can make use of videos to advertise your online course, improve sales and establish the image of your business to your customers.

It's quite simple to get started.

If it's the first time you've recorded video or is your first stream so don't be assuming that it will all go according to plan. It is possible to start with footage that you already have. At first, viewers are likely to overlook your low-quality video, or even edit it to remove mistakes because they are aware that as time passes the quality will increase.

XayLi herself started by making with a laptop an simple white backdrop, as well as the ring light taken off an antique mill.

"This is where was where I started my journey, even before having been invited to speak with an expert" she says. "I was not waiting until I was in the newsroom during my first lecture in order to discuss my experiences with students. I utilized the equipment that I had available since I knew that the goals I had set for myself in teaching did not revolve around how impressive the technology could be.

Presently, I'm using an in-built studio at my home. This is, however, the location where that I began my journey in the past couple of years. "

There will be more resources available when you progress

When you begin to get more recognition through your videos and start to make money from them it is recommended to increase the number of videos you have and also upgrade the video equipment that you have. For instance, you can buy a higher-quality camera or webcam, as well as tripod stands (worth about $500 to $1,000) and a screen that is green. Additionally, you can purchase E-Camm Live and an teleprompter application together with an Adobe Premiere subscription for editing.

In an article on enhancements to sets and equipment in the XayLi website "[At the momentthere is the possibility to have multiple camera angles, and even more. Now is the moment to put money into this equipment since you're already earning your money. Everyone believes that you should be attractive in order to be successful. No. You must enter the market in order to receive money."

If you're earning a decent amount of money and are ready to outsourcing your video, editing, and distribution to freelancers or even to your in-house team.

Take note of only the one thing you are able to remember at any time.

There is a common perception that you must take each action necessary to develop your company. It is crucial that you are posting on every platform as well as stay informed about current developments and speak about a broad range of issues. But, that's not often the situation. You should focus on a single thing at a given time, as you create your personal picture. This reduces not just the chance of becoming overloaded and losing your time, it also lets viewers know what they should expect every video you create.

Inspired by the XayLi's "Rule of Five Ones" Five factors that should be considered when choosing the most effective approach to digital actions

  • One item or service
  • One possible market
  • One Lead Conversion Tool
  • Traffic is the main driver
  • The principal goal of the company

The Membership The Good, the Bad and the Ugly The Good, The Bad and The Ugly

Teri Ijeoma who was the founder of Trade & Travel

Summary of session: When implemented correctly, memberships are an effective way for businesses to strengthen their relationships with their clients, as well as generating revenue. Teri Ijeoma was the founder of the program for membership that she developed to aid in Trade & Travel and she has enrolled more than 35,000 people who are taking her courses as well as the more than 185,000 subscribers to her email database. In this lecture, Teri shares the benefits of establishing a system for membership, and she explains how organizations can create and apply to create members effectively.

HTML0 Find out if you're able to move from a team that's not paying to one that's paid.

If you're not a well-established business, it's essential to sign up to a program you're interested in joining and that offers quality for the money. Teri began her own community with a non-paid Facebook group. As you begin to build your community, it's important to be aware of the date that you'll need to change from a community that is non-paid, to one which is based on participation.

There are a few indicators to be aware of prior to making a pivot

  • The business you're working for is expanding, but they pay only one time for the services they provide instead of being obliged to purchase additional benefits offered by the company, e.g. year-long customer support, etc.
  • The members of the group form separate groups, referred to as sub-groups. It can pose a problem for the group's management. group.
  • Moderators are hired by the group, along with coaches provide coaches to members. There is no additional revenue generated by the members.

Membership is an individual-based service

A lot of companies that offer online courses offer programs to provide a sense of satisfaction to students. Membership plans can be a fantastic method to increase the efficiency of your courses, however they should be viewed as an entire service and not only an advertisement tool.

If she speaks about Teri's Trade & Travel membership, Teri acknowledges "In my early days I was thinking that this membership would be a chance to enhance my knowledge. However, that's not what it is. Membership is a service entirely on its own. The service is supported by the staff members as well as promotions and marketing... The member should know that it is a product that is an individual product."

Make sure you know the amount which you'll be charged.

If you're moving from a group that is free to a membership model, take a look at your goals for income and set your prices in line with the end goal. In this point, it's easy to identify the fee you can afford so you are able to attract more customers. If you're confident that your membership plan provides the value you expect do not be hesitant to ask an additional fee for your membership.

If, for instance, you are hoping to earn 10,000 dollars each month, it's better to achieve 500 customers who pay $200 per month, instead of 1,000 who pay $100 per month. In actuality, the higher the cost is, the less customers are willing to sign to sign up. It also means that you'll be able to reach your revenue goal faster and also have more influence over the program.

Discussion Panel Discussion Discussion Discussion Discussion the Table's Head. Table

Diandra Marizet (Host) Co-founder, Executive Director and co-founded Intersectional Environmentalist

Description of the event The panel discussion will consist by four panelists Cicely, Ellie, Jessica and XayLi sharing their thoughts on diversification and inclusion in workplaces, as well as the issues women as well as BIPOC entrepreneurs confront as they enter the world of innovation and the way they'll evaluate their decisions ethically in the capitalism system.

Here are a handful of heartbreaking questions and answers to these questions and answers.

     Women of color running businesses have achieved their first financial stability. What obstacles, challenges and opportunities do they face? be?

Ellie Diop: Just like the struggles and hardships due to wealth, poor, financial stress can occur as well. If you're one of the few members of your family who have an online shop or have the luxury of a seven-figure company, there are few examples to follow. There's a stigma that persists when it comes to the topic of money specifically for those who belong to the minority group and earning more than what many people think they will earn over the course of their lives.

Like in the earlier instance, when I earned the amount I earned, I was ecstatic to get out of the house where my mom was living. I wasn't ready to put in the funds because I wasn't certain of what I would be my next move if the situation changed. Additionally I was worried about the family members of my parents knowing about the situation because I was worried about them thinking differently in regards to my personality.

What I'd love to be more likely to come across more often are collaboration spaces like this. They could eliminate the image of the location and declare "Hey are you seeing this? If you're struggling to earn cash and decide what to invest your cash in Be confident to speak up about your problems". That's why we're blessed with individuals who earn significant amounts of money, yet come back to their base.

     In many workplaces where there are demands to work together, change codes, or maintain the quiet, or to put some of us out. Sometimes, it is hard to believe that we are in the realm of professionalism. What lessons have those experiences taught your about the ways you engage with your local community? What can you do to apply this knowledge to your work in your role as a DEI professional?

Cicely Blain Cicely Blain: in the same realm which was our childhood and when you see similar characters on television as well as on social media. You also see how certain web-based creators get traction as others are snubbed You begin to feel that you have to behave the same way in your conduct and speech.

If you're regarded as a character in the eyes of your bosses and coworkers (even even though they might not have the same experiences as that you do) is a most rewarding experience. Despite the fact that there's an ever-growing number of individuals working their place on your behalf, and there's plenty of opportunities to pursue, there's an inexplicably rigid expectation of what a person should accomplish. There's a tendency to believe that rules are in place (even when they're not accurate) that can prevent the achievement of our objectives.

In TikTok there are a lot of people who don't seem clean-shaven and neat every day. While it's wonderful, this is a great occasion for users who are more aware of others on the platform in regards to their appearance.

What happens if you discover that your current direction isn't in line with the direction you're capable of traveling and your true goal is, and you choose to dive in full-time to your venture?

Jessica Chen: All of people reach a point at which you realize that the objective we determined to accomplish has been realized and we're ready to take on new possibilities. Personally, I've worked in a position that I enjoyed, however after about 10 years in my field, I realized that there were many possibilities to explore. I've always been the type that has the ability to design my own look. Then I began to think about how I could pass on my skills to others around me.

My first attempt to become a journalist may be viewed as an "proper" occupation where you're not able to communicate your ideas as well as to express your opinion in reporting on the experience of other people. It was an eerie transition in my quest to develop my own personal style and voice as well as displaying my personal design. The process of learning steeple.

     How do you best to market the goods and services that you offer to those with similar aspirations and desire to acquire insights from you? And to recognize the value of your offerings or services you provide?

XayLi Barclay says: Many times, we try to reduce costs and create the situation that investors are unable to invest. it's a pity for investors. There is a possibility that you'll draw a large number of clients in the event that you're selling at affordable prices, but the reality is that you're being bombarded by individuals who lack the conviction to decide.

I asked a trainer at my firm to help me figure out how much I would be earning in the future, then I worked out the amount based on the quantity. Many creators provide courses at $7, and make 6 figures on the course, but they're certainly not the only ones who make that amount. If you're not an experienced creator, it is important to understand the purpose your company serves in the context to ensure you're able to promote your program with a way that is appropriate.

If I provide five online classes at $1,000 each course, I'll be able to earn roughly 5500 dollars. That's not as much as offering 500 classes at $10 each session. Think of it as an actual case study. It's precisely what I did.

Take a look at the sessions in Think In Color 2023, available for download

The most significant things we learned from this conference, which ran for 3 hours both veterans entrepreneurs as well as new entrepreneurs who are about to venture into business. It's our pleasure for us to urge you to look deep into any subject that piqued your curiosity.

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