Learn to become an online Parenting Coach

Dec 14, 2023

The process of raising children is among the most difficult job you'll ever complete. Or so people say.

However, what if each parent had a coaching coach at their side to help their parents tackle issues, conquer the obstacles and improve their parents?

If you believe you have the skills to become a parent coach You can begin a business helping families learn and apply different methods of parenting as well as take steps to create happier, healthier connections with their children.

This is what you have to know about how you can be a parenting coach with tips for how build a business from scratch as well as the best examples of successful parenting coaches.

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How do you become a parent coach

If you want to learn how to become a parent coach, there are few steps you need to take before you start practicing.

Here are the essentials of what you need to know about becoming a parenting coach:

  • You can get an accreditation for a parenting coach: To be a highly effective and efficient coaching parent, it's a best practice to acquire a parenting coach certification or qualification to help establish trust with your clients and boost your confidence in introducing prospective clients.

For more information - here's an in-depth look at how to become a parenting coach. Also, solutions to the most popular parenting questions.

7 top types of coaching for parents

The field of parenting coaches there are many various niches and specializations to choose from. A significant part of learning to become a parent coach includes deciding what kind of parent coach you want to be and the kind of person you'd like to help.

Here are 7 examples of niches for parenting coaches that to consider:

  • Divorce coaching These parenting coaches are experts in helping families navigate divorce. Their focus is in helping parents deal with their emotions and talk to their children.
  • Stress coaching: Many parents struggle with stress - which can have an impact on how they parent their children. Coaches for parenting who specialize in stress coaching can help parents discover ways to deal with stress as well as manage their moods.
  • The coaching of nutrition for coaching coaches for parents focus on helping parents make informed choices about their child's nutrition and ways to enhance kids' mental and physical health through their diet.
  • ADHD coaching: for parents of children suffering from ADHD and parenting coaches with a specialization in ADHD coaching may assist with the implementation of specific strategies for learning, finding ways to improve focus, and so on.
  • Coaching for parenting: Parents could also opt to specialise in birth coaching, supporting parents right before and after the birth of their child as well as with sleep-training as well as feeding and finding balance.
  • Communication coaching While communication is a key part of all parenting coaching, communication coaching focuses on helping parents develop their communication skills in many different ways, including conflict-resolution and setting limits with their children.
  • Coaching for co-parenting: Couples who co-parent relationship can benefit from the services of parenting coaches that specialize in helping parents navigate the various challenges associated with parenting.

The type of parenting coach that's best for you is based on many factors that include your experience, interests, and educational background. For help you should talk to the coaching coaches that you admire in order for more information about their profession and specific areas of focus.

What's the distinction between a life coach and the parent coach?

A parenting coach focuses on helping parents discover, understand how to apply various techniques and parenting models. For example, a parenting coach can assist families to:

  • Sleep coaching
  • Potty Training
  • Solving bullying
  • Conflict resolution
  • Co-parenting

Coaching for parents aims to provide support, information and motivation parents so that they can learn how to solve different problems and create closer relationships to the children they have.

What skills do you require to be a coach for parents?

There aren't any formal requirements for education or training to be a parenting coach.

In contrast to counseling or therapy, parenting coaching isn't requiring any form of education or formal training prior to practicing.

That being said most parenting coaches are equipped with some form of education such as:

  • Bachelor's Degree in another field of study: It's common to find parenting coaches with at least a bachelor's degree from a related field that includes education, social work, counseling, as well as psychology.
  • Coaching certification for parents: Many parenting coaches obtain a qualification or certificate before they can begin working as a parent coach either from an in-person or online course.
  • Work experience that is relevant: Work experience within the area of parenting coaching is also important for those who want to work as coach for parents. This includes volunteer or paid experience in public or private coaching organizations.

It is possible to begin a business-based parenting program today - but, in order to become a confident and reliable coach for your clients, it's beneficial to get a certificate from an established parenting coach program, and some relevant experience too.

three steps required to becoming a parenting coach

Below are three tips to help you learn the steps to becoming a parenting coach, and obtain a parenting coach certification regardless of prior expertise.

Choose your specialization

When considering ways to become a parent coach, it's difficult to determine what kind of qualification or certification program is going to be right for you.

Truth is, there's a number of different areas for parenting coaches and parenting coach qualifications that are going to be suitable for certain people may not work for your.

For you to help your search get more focus, start by deciding on the area you'd like to focus on. For example, if you are certain that you would like to become a nutrition-focused parenting coach then choose a coaching certification course that includes an emphasis on nutrition.

If you're not certain how to find your niche Try writing a list of the following things:

  • Your hobbies and interests
  • Your previous experience
  • Your abilities, strengths and educational background
  • How you can uniquely aid parents

Take a look at the parenting issues which you are most passionate about - and that you're often asked for advice on by others. If you're speaking to friends and family about the same subjects and issues, that's a signal that there could be a good niche or specialization for you.

By actively writing down your strengths and where you have most expertise and you'll be certain of the direction you'd like to pursue for your business as a parenting coach and work to build a business that's tailored to your unique strengths and abilities.

Compare coaching programs for parents

Once you've decided on the field of parenting coaching that you'd like to focus on You can begin to compare and evaluate the various certifications for parenting coaches to determine which one is the best fit for you.

These are some of the points to keep in mind while conducting your research

  • Experience of instructor of the program
  • Accreditations for programs
  • Course delivery methods e.g. online, in-person or even self-taught
  • Support for students and supervision
  • Course duration
  • The certifications and qualifications you'll be awarded
  • Cost for obtaining certification

What program is best for you will depend on the curriculum, adaptability, and the course the delivery method you're searching for. If in doubt, get in touch with the coordinator of the program to find out exactly what you'll be getting for your money.

Completion of the certification

Once you've selected the parenting coach certification you'd like to complete make some time to complete the course take the tests, pass them and get your certification.

Your credentials can be used for marketing on your site as well as social media and email footer to give your coaching business more credibility and a competitive advantage. If you hold a formal certification, you could also have the chance to join a parenting coach association or organization to assist you in finding clients and professional contacts.

Remember, you don't require an accreditation for parenting coaches or certification prior to starting coaching. It's up to you what route you take.

5 best parenting coach skills

Qualifying Institute for coaching Certification requirements Program length Cost
Parent Coach Certification Training Program The Parent Coaching Institute (PCI)
  • Complete 4 Distance Learning Courses
  • 100 hours of coaching
  • 2x monthly telephone classes
  • Supplemental readings
Twelve months $5,800
Coaching for Parents Certification Jai Institute for Parenting
  • 5-7 hours study every week
  • Complete weekly video classes and writing assignments
  • Weekly cohort call
  • Call to weekly practice for coaching
7 Months $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours of study per week
  • Weekly coaching calls for groups
  • 4 weeks practical experience
  • Final written assessment
5 months $8500
Parenting Coach Certification Mindful Kids
  • Three hours a week
  • Complete video lessons
  • An internship that is practical and involves two parents
  • 10 pages assignment
12 Weeks EUR2,840 (approx $3030)
Parenting Coach Certification Anu Family Services
  • 6-hours per week
  • Weekly live virtual classes
  • Assignments for the week
  • Bi-weekly mentorship for instructors
8 months $3500

Gaining practical experience as a coach for parents

As well as getting a qualification or certification as an instructor of parenting is also helpful to get experience working as a parenting coach before you can begin working with clients.

There's a variety of ways to gain practical knowledge - here's a couple of suggestions:

  • Find a practical certification: Some parenting coach certifications offer the opportunity to work in a real-world setting as part of the certification, which gives you the opportunity to get hands-on experience before you start the business of a parent coach. It can be extremely beneficial in particular if you've zero prior experience counseling, coaching or any similar field.
  • Work with people you know: If you're only beginning your journey as a parenting coach, your initial clients could be your family and friends. It's important to be clear about the knowledge level as well as the fact that you're hoping to test your coaching them so that they are aware of what they're getting into before you begin.
  • Join a group It is an excellent way to get real-world experience as a parent coach prior to working with clients. The right organization may also provide guidance and instruction on the job, so you can learn valuable experiences as you progress.

Four tips to build your parenting coach business

Getting education and experiences as a parent coach is just the start, should you wish to know how to become a coach for parents as well, you must learn how to create the business you want to run and also sell your products and services. Here are 4 tips to aid you.

Find your target audience

The first step to making a business successful is to know the people you want to reach.

You might be tempted to consider "my target audience is parents, clearly". And you're not wrong. But if you want to build a thriving brand then you must be specific about which parents you want to work with and how you will help them.

As an illustration, imagine that you're an expert in sleep training parenting coach. You'll need to focus on new and expecting parents, not parents of teenagers, as they're the people who are going to need and want your services.

In order to help you identify your target audience, think about these things:

  • My ideal customer?
  • What problems are they experiencing?
  • What is their most important needs and desires?
  • What are their demographics? E.g. age range, location, income level
  • What are their views and their values?
  • What are they searching for?

Choose a business model

The process of establishing your career as a parent coach will also require you to decide the way you'll market your services to your clients - including the type of business model you want to use.

The majority of parenting coaches begin by with private sessions of coaching to clients. As an example, a parent coach might charge a fixed price for a 90-minute online coach session for parents.

However, while it's the easiest way to begin your business as a parenting coach, it's not the only method to earn a living as a parenting coach. It's also not the most efficient way to earn money. Why? Since when you're working in a 1:1 relationship with clients, there's an limit to the number of parents you're able help as well as the amount of money you'll make from coaching.

There are three other alternatives to business models:

  • Group coaching: Many parents struggle with similar challenges, and group coaching is an extremely beneficial way of parenting training, offering you the opportunity to assist more parents and introduce a social element into your coaching.

There's no correct or incorrect approach to offering your services as a parenting coach as you have the option to add in additional services or products as you go. In the case of example, if you've built your reputation as a coach for parents and you're able to add the option of a membership service for a fresh income stream for your business.

Make your connections as coach

Starting a parenting coach business can be a lot simpler to start if you build a circle of connections. Many parenting coach businesses run by word of mouth marketing and referrals - but there are many strategies that can be used to improve your brand awareness and get your message to the right people.

Here are some methods to try:

Network of parenting experts

Connect with the other experts in your area to expand your coaching business. This includes educators, counselors and trainers, experts from the industry, and more.

You are able to create your network in person and online, including:

  • Industries events
  • Conferences
  • Webinars
  • Social media

Do not be afraid to ask hello to people - they will be happy to connect with you. It's simply a an issue of saying hello and starting a conversation.

Work with other brands

If you're coaching online, you can cast the net wide and focus on growing your network by collaborating with companies. In addition to giving the opportunity to connect with a large range of interesting people in your field, but it could also help you generate new leads for your business.

Here are some suggestions to work with:

  • Podcast guests: Search for podcasts that are relevant to your niche and reach out to producers or hosts to inquire if you can be a guest. Make sure you show what you'll bring to the table - including your expertise, experience as well as your interests.
  • Guest blogs and articles: You can find websites or blogs that are a part of your target audience and offer the possibility of writing a guest blog for them to show off your credibility and create more awareness for your brand.
  • Social media takeover If you're seeking to expand your social media following idea, you could consider hosting a media takeover by involving a relevant name, influencer or a fellow parenting coach. It's a great method to increase your reach and win more fans in the process.

Make use of your network

Don't underestimate the power of your connections with existing as well as past customers to step up your company - stay on top of these relationships in order to create more leads down the line.

Once you've established an established clientele and have a loyal customer base, it's possible to request feedback and reviews that you can be used as proof of social media on your social media and website to build trust with new clients. If they learn about the success stories from your past clients and are more inclined to want to use your services themselves.

Get clear on your goal

The secret to marketing your brand - whether you're an individual, or an international company - is being clear about the mission of your brand.

Your brand's mission statement communicates your purpose, objectives, and what you hope to achieve as a parenting coach.

  • What are you hoping to be able to offer parents help?
  • What is the reason you're taking on the job you're currently doing?
  • What do you want to achieve?

If you can have clearly defined messages and an established set of values or motivations and values, then you can directly communicate to your target audience online. Whatever you do it is possible to always refer back to this message in your marketing.

Let's look at an example

Crystal Haitsma's parenting coach company can be built upon the simple premise of "Helping you parent with calm, confident children who you want to spend time with".

4 examples of successful parenting coaches

Ready to be inspired on your journey to become a parent coach? Look at these examples of online parenting coaches who built their businesses from beginning to finish.

          Excellent Inside

The clinical psychologist Dr Becky Kennedy built a parent coaching company that sells digital products which include best-selling books, podcast, as well as online courses. Good Inside, her brand Good Inside offers membership subscriptions for parents, offering a variety of parenting classes and workshops that cover everything from potty training to conquering problem behaviors.

          Michelle Gambs

In the past 20 years of coaching parents Psychotherapist and coach for parents, Michelle Gambs wrote a book "Stay Away From Option D' to help parents recognize that it is okay to not be perfect. Then she turned her knowledge into a podcast, YouTube channel and a 4-week program for parents. Her philosophies? "I have never claimed it would be simple, I just said it would be worth it ."

          Parent Hope Project

The Parent Hope Project is a social enterprise designed to serve parents, with the goal of helping them develop confidence and restore their awareness to help assist their children's mental health and wellbeing. Built by Dr Jenny Brown, the Parent Hope Project is a website that offers coaching to parents along with professional-level coaching courses to those who want to develop the skills to become the parent coach of their own.

          Consciousness Academy

Author and coach Rhonda Victoor guides parents on how to be mindful and conscious parents, while also advancing as individuals. She also teaches parents in how to foster curiosity, how to cope when others' advice comes in, and how to cultivate the presence of parent. Additionally, she is a professional speaker and leadership and coaching in communication.

Do you want to know how to become a parent coach?

There's a better way than ever before to master the skills to become a coach for parents and to start your own business as a parenting coach. From online coaching, to digital products and memberships, there's a whole range of options to make profits from your skills as well as help parents.

Once you're prepared to get started, test for free to find out what you can do.