Make More Profits from Your Email Marketing by using MailPoet

The advantages of email marketing

According to HubSpot the majority of customers check their email daily. Email marketing is an established and reliable method which keeps customers engaged with your brand. Strategies for marketing via email can help you create brand awareness, increase more sales, increase an ongoing business, build loyal customers, and maintain a sense of trust and trust for your business.

Marketing via email can also be a fantastic way to track your audience's interest over time. It is:

• Measurable: Monitor metrics on your store's dashboard by using MailPoet.
• Testing:Divide audience segments in half and change one element of your email in order to determine which messages are most effective.
• Cheap: Some providers, such as MailPoet will let you start for free.
• Targetable: You can segment groups based on any of the factors accessible to you.
• Almost universal: Email is easily accessible and highly accessible, with numerous people keeping their email (and their mobile phone) accessible at all times.
• Timely: Emails can be delivered and received at any time of day with only a little notice.

How do I set up an email marketing strategy

1. Define your goals

For your email marketing strategy to be successful in your email marketing strategy, the objectives of your email marketing plan must be precise, clear and achievable. For instance, you should understand exactly what you're trying to achieve, the audience to whom your approach will reach, and the way you'll evaluate your performance and effectiveness.

2. Build your list

Encourage shoppers to sign up for marketing communications with a special discount, or letting customers know what benefits they'll get as a reward for signing up including sales or special offers. Customers who have been loyal to your brand can be rewarded by loyalty programs as well as relevant communications. If you are creating rewards to new subscribers, make sure the offer is valuable for the consumer, attractive and exciting, and that it is able to fulfill what you said you would.

3. Pick an email service that meets your needs

Most email service providers (ESPs) provide an email builder to help you create beautiful emails without the need for an expert developer. MailPoet streamlines the process with WordPress template emails that offer a good starting template that you can modify to fit your business. MailPoet's email editor offers a user-friendly interface to help you select and add your store's type, branding, colors and images to create a custom or templated email design.

4. Segment your audience

5. Make a decision on the emails for marketing

What exactly is an email-based marketing strategy? It is a sequence of email messages that are on the same topic or that are triggered by a singular moment. You could, for instance, send out a sequence of welcome messages when the shopper is subsequently enrolled as subscriber. Or, an email marketing campaign might be a brief set of emails to promote the sale or updating your shop. They typically come with a starting and end date, unless they're evergreen where the campaign's is the same, but the email content changes over time.

6. Automate your emails

Automating your workflow can help you save a lot of hours when you use email to communicate with your clients, and it will allow you to add a a personalized touch to your communications. For example, you can automate emails for your customers birthdays, abandoned carts or product stock notifications, or an entire campaign. Automated email marketing also ensures that customers are contacted by them on a regular schedule and don't go too long between touches.

7. Check your progress and adjust your strategy

One of the best things with sending out emails is the information that it can provide. Like, for instance, MailPoet's integration with your store combines information from your store and your email data to give you an extensive picture of what your email subscribers respond to. You can measure the success of your email campaigns by looking at open rates, click-through rates as well as sales attributions.

What is MailPoet?

MailPoet can be described as an email provider utilized by over 600,000 websites. With MailPoet, you can create and distribute emails to your customers directly from your store's WordPress dashboard, using a drag and drop visual editor. MailPoet works with Woo to make use of the data of your store to automate marketing campaigns, which can grow your company's revenue.

By using MailPoet, you can:

• Build and maintain the email lists and maintain them.
• Make order- and behavior-based segments and send them to the right people.
• Run email marketing campaigns.
• Personalize the transaction emails for your store.
• Automate your emails to drive higher sales.

MailPoet also offers additional functions such as integrated analytics, which provide pertinent statistics such as email open rates, clicks, and attributed sales, so you can keep improving the effectiveness of your email marketing each email you send.

Launch your email marketing strategy by using MailPoet

When you've installed and activated MailPoet on your site, it will guide users through the configuration process and offer marketing tips that will help you expand your business. If you want to take a deeper dive, MailPoet's documentation will provide the necessary information.