Strategies for Pricing to Beat Stagflation Prices Strategies to Defend Stagflation
It's difficult enough to lead an organisation through times that are characterized by high inflation or in a downturn. However, it's even more difficult in the event that both happen in tandem.
This is known as stagflation. Experts are forecasting an era of stagflation, which is expected to last up to 2024.
You may already be looking for ways to lower your expenses and shift your overall growth strategy.
How much is the cost?
As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He was always aware of pricing as one of the main tools they used to reach their next target in terms of revenue.
And Kurt thinks that the iterative approach to pricing could be an effective plan of action in unstable markets.
For two hours with sales managers Todd Stellfox and Tony Markov each interviewed Kurt regarding pricing strategies that work across a range of volatile markets and beyond. Listen to both interviews here and see highlights from each.
What you should not be able to trust about you can tell if your competitors' prices are comparable to yours.
The things your competition could get in their assessments of the product's quality (2 minute):
Strategic Pricing Strategies for Inflation and Foreign Exchange
The positioning of prices is determined by the purchasing ability of the local area (2 minutes):
What is the best way to price a brand new Product
How do you create a formula to determine the worth of the service (4 minute):
How would the US and Europe think about pricing differently?
Historically, early-stage US-based companies cared more about getting market share, while European companies felt problems with crossing borders more intensely However, things are changing (2.5 mins):
Strategies to Price to Get in to New Markets
Strategies for horizontal models. vertical models of expansion (18 hours):
Iterative Pricing Using
What does the platform do to allow businesses to assess their pricing? (2 seconds):
Full Video
Listen to the full interview by Tony and Kurt for more on the pricing strategy for global markets:
Watch the entire interview featuring Todd and Kurt to learn more about finding the best values and more opportunities for revenue in diverse markets.
About Our Presenters
Kurt Smith, Chief of the Product Division at
Kurt has been the director of payments, product strategies, as well as corporate development for , as an additional Director of Interactive Quotes (IQ). Prior to joining , Kurt worked for more than 10 years as an advisor and investor in growth-stage software companies all over the world. Over the course of his career, Kurt has demonstrated a desire to help companies and individuals understand and harness their unique capabilities to reach the fullest extent. Kurt has worked for one of the fastest-growing software firms in the world as an Operating Director at Accel-KKR. Additionally, he worked in collaboration with Fortune 100 companies while an Engagement Manager for McKinsey. Kurt started his career as a professional in FinTech as the Program Manager of Envestnet (NYSE ENV) while the company scaled to the point of having an IPO.
Todd Stellfox, Sales Manager at
Todd is sales manager for North America at where he manages an account executive team that sell the solutions worldwide. The veteran is more than 12 years of experience in the industry as well as knowledge in the payments as well as SaaS business. He enjoys sharing his knowledge with other people and helping clients as well as coworkers achieve their objectives. Todd is currently living at home with family members in Charlotte, VT with his family.
HTML1 Tony Markov, Sales Team Manager at
Tony is the founding partner of the business's EMEA operation, and works as an Key Account Executive in addition to a Sales Team Leader within Amsterdam in the Netherlands. Over eight years of working experience SaaS and the vast majority of it working in SaaS billing and payments, Tony is constantly immersed in growth driven projects and talks with SMB as well as Enterprise SaaS companies looking to grow.
About
This post was posted on here