The Best Checkout Page Templates For Your Brand's Website -
This article was an article written as a guest by Tony Minh Do, Marketing Manager at HubSpot.
The most crucial elements of your store is your checkout page. Making use of a checkout page that converts the majority of visitors to your site will assist you improve your sales. Being aware of what needs to be tracked and how you can address your customers' needs in a timely manner can be even more effective.
And that's what we'll go on today. Here's what you'll learn:
What Is an Checkout Page?
The checkout page is the 2nd and final page visitors encounter during their shopping trip. This is also the final step before they commit to making an purchase.
Second-guessing and abandoning carts are big problems here, so you want to make sure that you encourage your clients to stay.
The most effective way to achieve this is to reassuring customers. You can confirm the following details on the checkout page of your website:
- The customer's information
- Shipping details
- Billing details
- Order number for tracking
- Pricing and information on payments
In providing this information in an easy, clear-to-read format, customers are able to verify the data that they will need in order to complete their purchase.
Most of the time there is a need for a simple checkout so that customers are at relaxed. The number of pages you can, however, vary according to the product. Make sure that the submit payment button is easy to locate by the end.
Why Checkout Pages Should Be Optimized
Optimizing your checkout page helps provide a seamless checkout experience. This completes the buyer's experience and allows you to continue to establish confidence. Therefore, you want to set high standards for your customers , and then meet their expectations.
Not doing so could be costing you sales. A typical abandonment rate for carts is roughly 69.82% across all industries.
Furthermore, research by the Baymard Institute on cart abandonment has revealed that the majority of reasons a customer doesn't complete the purchase also relate to the checkout site. One-third of those polled claimed that the checkout was too long or complicated or difficult, while 16% stated they were unable to calculate the entire cost prior to making a purchase.
However, optimised website checkout pages offer a streamlined checkout process that is able to address customers' issues and boosts conversion rates.
It's crucial to ensure that each stage of the checkout process is logical and doesn't waste the customers' time. A simple alteration like switching from separate first and last name form fields to one full name option could help.
You should also avoid adding any new or unusual fees, or last-minute charges that differ from the pages of your products. It catches the customers off guard and deters them from making purchases.
Other design steps can help improve the efficiency of your checkout page too. For example, are you taking advantage of space? Is your call to action (CTA) in the top of the page?
More importantly, is your checkout process flow well for both desktop and mobile users?
Barilliance discovered that 85.65% of mobile device shopping carts are abandoned as in comparison to 73.07% of desktop carts. As more traffic comes from mobile devices, it's important to make sure the experience of your users is excellent, regardless of screen size.
When it comes to the end of the day, if your design isn't user-friendly, shoppers will abandon their carts. The easier and more attractive checkout procedure is more likely to turn these customers into customers.
What KPIs Should You Track in the process of creating a checkout page?
You can assess the effectiveness of your checkout pages by analyzing the most relevant KPIs. Although they don't necessarily provide the answer to every query but they can help you to determine what needs to be changed regarding your checkout page or user experience.
In that regard there are some indicators worth tracking:
- Shopping cart abandonment rate: If this is high, something could be wrong the checkout process. Consider comparing your business to those in your industry as well.
- Cost of acquisition: Represents the effectiveness of your marketing strategies. The worst thing is if this exceeds the worth a buyer brings in.
- Customer lifetime value What is the average amount the typical customer invest overall through their experience with you and your company.
- The average value of a customer's purchase How much will the average customer spend per order.
- Duration on average How long did check out take?
5 Checkout Page Templates and examples
Now that we've gone over the basic aspects of checkout pages and why you should optimize them, here are a few examples to give you a visual concept of what to look for.
These checkout page templates are easy to understand, simple and include the details that buyers require to make their purchase.
1. Photobucket
Photobucket provides an online storage solution for photos for those who require cloud-based storage. Its checkout page template is simple, with only the required fields for the checkout form shown.
Pricing is clear and easy for users to know which payment method they've selected and the time when payment will be accepted. Everything has been simplified into only several clicks. This can reduce the likelihood of abandoning your cart.
2. Sketch
Sketch is a UX design-focused SaaS business. While most of its website has bright colors, videos, and eye-catching graphics, its checkout page design is deceptively simple.
Sketch only asks for the required information, and then displays prices at the top and bottom of checkout pages. Everything is in black and white. A few specifics like credit card logos provide a dash of hue.
3. Adobe
One of the top design software companies worldwide, Adobe also has one of the easiest checkout pages to fill out. The pages highlight the savings you could benefit from while making it easy to tell how much the total amount is.
Payment forms are straightforward and allow for many different alternatives. Lastly, Adobe has a bright blue CTA that asks you to finish the purchase.
4. FreshBooks
Freshbooks' accounting software provides an exciting twist to the checkout page of the website. FreshBooks has a bit more hue than other brands that are featured on the checkout page, but it makes use of it efficiently.
The credit card-shaped payment form fields make for a delightful touch that is especially appropriate when it comes to a financial platform. Besides blue, they offer the option of a different pay now CTA and easy-to-understand pricing.
5. HubSpot
Last but not least is HubSpot which is the CRM software company. HubSpot utilizes minimal color schemes, basic layouts as well as easy-to-read forms. The design of the checkout is identical to the rest of its website, keeping everything on brand.
Pricing is clearly stated, but should users have questions, they can use the chat feature directly on the screen.
How To Use for Your Online Checkout
What Should You Do After Checkout?
After optimizing your website checkout page, you're now ready to work on the post-checkout process. This could include the following:
Make sure to send a confirmation email
It is essential to use email at every stage of marketing your product even when web-based visitors do not complete their purchase. Barilliance observed that 15.22 percent of abandoned cart emails were opened by 2021, helping businesses close additional revenue.
It is also possible to mail a confirmation message after the process of checkout is completed. That way, the customer will feel confident that their purchase went through. A few service providers will automatically send out these emails that contain all the relevant information from your checkout page.
This comprises:
- Order number
- Order details
- Cost
- Name
- Important information
Templatize Your Email
To save time and reduce the risk of mistakes make a set of emails with templates which you are able to reuse. They also function well with CTAs to contact the customer service department if required and to build credibility with your customers.
Provide All Communication Methods
Nothing increases trust quicker than making it easier to get in touch. Create an email address to customer service, or a company phone number, and even consider working in an automated ticketing system, if it is appropriate.
This is also an excellent time to work on some subtle upselling. It is important for customers to feel part of the conversation, so you can include social media links and provide an option to sign up for a option to sign up for newsletters. option.
Accept Refunds and Cancellations
The ability to offer refunds improves the customer experience and builds trust between you and the customers. If it's difficult to stop an order, customers may never wish to purchase from your website for the next time.
It can be a challenge to lose a sale but the client will surely appreciate an easy refund process that reassures the customer that they are able to trust you and your website to come back in the future.
Also, they'll be more likely to go back to a place because they're assured of a refund an easy process.
Give a Feedback Method
Post-checkout can be a great location to request customer feedback. Your brand is fresh on their minds. Create a contact form or survey that allows users to give feedback following significant interactions.
They could include occasions that occur after sales or after a refund has been issued, or after speaking to a customer support representative. It is possible to find out reasons why a customer decided to request an exchange or refund. You can also determine if the customer found the product satisfactory.
Respond to This Feedback
Don't let all of these applications get piled up. You must ensure that the information you gather is stored safely. Then use the feedback and those KPIs that we discussed above in order to continually improve your website overall and the checkout functions you offer.
Last Thoughts: The Top Checkout Page Templates for Your Brand's Website
Even though a checkout template may appear simple, there's plenty of thought behind the content of each page. It is important to offer a last-minute confirmation for customers but do not want to overburden them.
The design trends of checkout pages continue to veer towards simplicity and make it simple for customers to verify the information without getting lost in flashy images. Other features such as email sign-ups and a refund policy can be included, but it is important to ensure they are in sync with the other elements of the page.
