The design of an online business course from the ground up
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Marlene Hielema is also known as the Image Maven
Marlene is an outstanding photographer, as well as a video teacher. She's also the brain behind the creation of ImageMaven.com and ImageMavenVideo.com. Check out both websites for excellent videos, along with tips on how you can improve your image quality and videos within a just a few seconds.
What are the primary advantages of taking on online training?
Flash from the year 2004. Marlene was a teacher in the photography classes of her local community college which she was enrolled in within her area. While she enjoyed the experience of teaching directly to the students, she felt exhausted.
The work became increasingly tiring for her. It was impossible to work at any time she desired "I instructed continuously."
Her goal? Flexible and unconstrained to her working timetable.
Marlene declares, "I want to enjoy my life to the fullest... My life doesn't seem long enough. I'd love to get a skateboard! I'd love to use my longboard during lunchtime without any guilt."
A desire for freedom and flexibility drove her to create the first course online. online courses.
From where did she gather the concepts she came up with?
Marlene began taking photography courses online, and found it to be a little "clunky." Marlene thought to herself "this could be made better."
Then she began to research concepts to design her own course. As of the autumn of 2010, she started the first course that was completely onlinewith the help of .
Marlene offers eight online classes. She has taught many times to various classes of students.
The program she's designed is comprised of a variety of short cost low-cost, in-depth, and special courses. There are also longer-lasting classes that require more effort (some are more than 8 weeks).
Marlene builds her short courses on specific questions that customers contact her via email: "I've had this question at least 10 times over the past 3 months. Maybe I'd like to create an online course to answer this!"
She also comes to be aware of the issues people ask regarding. For instance the beginning, when she started receiving queries about her film, she would ask: Do you have any suggestions on how to create a video that's like that?
Overcoming challenges
Marlene confesses to having the biggest problem is selling "I'm clearly not a professional salesperson."
As time passes she's developed strategies to educate and inform individuals, prior to making her students purchase the courses.
Photographer is giving you the chance to get 10 photography lessons via an email. If you enroll in these courses, she'll provide an expensive training.
Although she found selling challenging initially, Marlene now says "I often sell classes. Students discover the course they would like to attend, like it, and they decide to purchase the course."
Profitable business model relies on classes
One of the main lessons discovered by Marlene was that both education and services (one-on-one consulting for people) are inextricably linked.
The classes she gives give one-on one customer support. In the course "people need a bit more assistance, and are willing to invest the money to purchase."
In this instance, students studying video classes require support during the process of editing as well as in the production process. Students in photography courses are likely to require feedback from private tutors along with extra technical support.
In the end the final report, she states, "My revenue has increased in the same way via my customers as it has increased through classes."
Courses are extremely valuable by themselves however, they're far more effective when they're integrated with other services.
Marlene is also able to improve her abilities by providing classes. Marlene says that "If I'm approached by another person, it's surprising and it appears unexpected.
(for consultation) For consultation reasons (for consulting) I'll provide the training course at no fee." The training course will help in making her work as a consultant more attractive for prospective customers.
Making connections with students
Marlene uses her classes as a way to engage with studentsand not just to provide details. Marlene is aware that "People are less anxious when they're on the internet."
Engages students by being actively engaging in the class "I respond to every inquiry and message."
Marlene says that teaching is fun and rewarding to her "I teach and am passionate about helping people... I love seeing people get results! My pride is in my daughter every time she sends me photos that feature a beautiful white background I helped to design. We're here to help those who are suffering from a lot of anger."
Future plans
Moving forward, Marlene is looking to profit from the success of her classes. Marlene intends to "relaunching along with revitalizing her current courses and creating more effective advertising pages, and raising the standards of each class she offers."
She also tries to develop at least once every 2 years, in order to develop new courses that are able to meet the demands of the communities in her home. She states that "I've not created courses that run from start to finish." Instead, she constantly thinks about the issues people have regarding? the subject and creates courses that reflect the needs of the society that she is a part of.
Additionally, she would like collaborate with experts to develop creative new ways to create programmes. For instance, she has been working with a counselor for the development of an initiative to assist to develop personal abilities known as"Take breaks - Take a break photography. It can help with taking proper care of yourself.
Marlene's top tips and advice for helping you start your own online learning company in the right direction
1. Do it! Make it happen!
Marlene discusses with us "My first class was comprised of around 20 people who had paid, for the class, as well as 10 students. it was extremely satisfying!"
Therefore, stop putting off your work the door and start working. Start with a plan which offers an easy way for you to begin regardless of what price you're willing pay for the pleasure of inviting a girl to take the trip!
Surmont the obstacles, as you will discover in the first place! Get going.
Do not get distracted by the perfectionist aspect as you start the course. A majority of students can make mistakes.
#2 Connect
Connect with your students and truly connect with your students.
If they think that the teaching you provide is excellent stuff and they're keen to learn more about it and want to get in touch with your help, they'll reach out with inquiries and have the opportunity to benefit by the knowledge they gain.
If they're trusting you and trusting you, then assist them.
Participate in forums. Be active in forums, responding to questions or posting them.
#3 3. Let Yourself Be You
Incorporate your personality to your classes. Marlene acknowledges "I have a humorous appearance whenever I upload YouTube videos." When she lets us glimpse her character in her video and her courses and classes, the more she develops an emotional bond with the students that she teaches.
It's easy to start today. Start by taking our online course for free to understand the five ways of creating and promote your online course. This will assist you with the creation of your online course company right with the basics.
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