The Method Millie Adrian Made $400K by Teaching Aspiring Social Media Influencers
Millie Adrian is on a task to train new social media influencers in to earn money from Instagram.
Her love for content creation began to be noticed at an early age. In 2008, she launched a YouTube channel along with her younger brother, which lasted nine years. "It was all about fun," she says. "We created silly videos, skits, mock-ups and tried out different ways of living our lives. ."
As she landed a brand new job at a corporate company in her early 20s, she missed the creative possibility that making videos offered. It was then that she decided to start an attempt with her Instagram blog in addition to her work. She advertised herself as the lifestyle blogger and shared "anything and everything" posting photos about fashion, food, travel and books, coffee, wine, and even her pet.
The Instagram account, @itsmodernmillie, was rapidly growing and she was asked various questions from followers. Many wanted to know the reason for her growth and how she was able to take specific pictures as well as how she was able to achieve such a high level of interaction. In order to give her readers the most relevant answers she decided to start an additional YouTube channel. After that, she decided to teach Instagram was her focus.
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A blog entry posted by Millie Tips for Content Creators (@itsmodernmillie)
"My YouTube began to expand and then my Instagram started to grow, which caused a whole snowball effect that helped more people," she explains. "I was just going to determine which platform was most popular and then work on the platform that was performing well. They really connected in a natural way ."
In October 2019 the artist quit her job at a corporate company and began to become full-time creator of content. In the past, she's developed an Instagram following of around 117K. Additionally, her YouTube channel, which has 246k subscribers as of the time of the launch of classes online in 2021 -- she enrolled 600 students, and produced more than $400,000 USD in revenue. "Next year I'd love to make seven figures," She says smiling.
Here are the 10 methods she made a few six-figures within the first year of selling classes:
Skip ahead:
- Her instinctual intuition was what she followed
- She launched three courses
- She did market research in order to determine the best price
- Her content was created as a response to what she believed her target audience desired
- She is constantly improving the experience of her students.
- She was kind with her experience and knowledge.
- She created a simple sales funnel
- Instructors offered gratis items with each course
- She could overcome the effects of burnout
- She is consistent
She was able to trust her intuitions
As a part of her job, Adrian created content for Instagram along with Youtube at weekends. It helped rekindle her creative spirit, and soon she was looking for more time to work on it.
Although she was content with her 9-5 job but she started to feel an uncomfortable "gut sense" that she was bound to be able to accomplish more. "I could not sleep as my inner voice was telling me to think even more," she shares. "I believed there was something bigger to me in the world ."
The choice was taken to leave when she was consistently making over half what she made during her time at the previous position by writing media. "Everyone will have to deal with various non-negotiables to make for the transition," she says.
After achieving this goal, she left the job she worked in and began the journey of self-employment on October 4th of Octoberin 2019. With the support of her followers and more time on her hands it was determined that the next stage of her path was to create of an online training course.
She launched three courses
Presently, Adrian has three courses: The Modern Influencer This is her most expensive-priced course, at $997 USD. Then there's Email List 101, which is her intermediate-ticket course costing $297 USD and The Reels Roadmap. It is her cheapest ticket course, costing just $97 USD. Her courses teach students how to develop as creators of online content however, The Modern Influencer is the one she focuses on the most.
In the beginning, the business named The Modern Influencer which she founded in July 2021 began with a six-week coach class for $597. After that, she was able to change the curriculum into the one-on-one coaching course for 3 months. However, Adrian soon learned she did not have the ability to instruct thousands of students one-on-one. Then she decided to transform the Influencer of today a pre-recorded course instead.
In her search for the best online platform to host courses, she was drawn to the website after having taken a number online courses. As student was the most-loved.
"From the student's perspective this is the most efficient method for learning, and also the most straightforward."
Along with offering three classes In addition, she offers additional resources to offer at checkout as an up-sell in order to increase sales, including Pitch E-mail Templates Pitch Slide Deck Template and Media Kit Guide, and 100plus ideas for captions.
She carried out market research to find the most affordable cost.
When it came to pricing The Modern Influencer, she did market research; she was curious about what other creators were charging for similar programs. Also, she was interested in the material she developed with them. "I examined what they were teaching and the subjects I taught in depth," she says.
"I haven't been able to find a class that covered how to use Instagram and brand collaborations. The course I took combined both together," says Adrian. "That's my method of learning how to determine the correct cost ."
Her content was created according to the needs of her target audience desired
Adrian crafted her courses not solely based on the subjects she wanted to instruct, instead, she based her courses on what classes were lacking.
The audience was asked if they'd taken a class through Instagram or Instagram, and what details they'd like to learn but did not. Then, she created The Modern Influencer's curriculum by "brain-dumping" everything she was aware of into sticky notepads. "The table was a complete messy mess of sticky notes" she chuckles.
The sticky notes were arranged beginning with A-Z. They covered everything necessary for someone to move from being completely unaware of Instagram and becoming an active content creator. Each A to Z topic was a module and the rest of the sticky notes evolved into lessons. While she says that the class is predominantly about Instagram, the course is always changing and each year she'll introduce new classes. Also, she's thinking of the course being expanded to incorporate lessons from YouTube and TikTok since that's what her users are looking for.
Her courses are delivered through a range of media; she rotates between her videos, her speaking slideshows, slide presentations, and screen recordings. "It depends on the topic and how I believe the students can best absorb the content," she says.
In addition, the videos she makes are recorded entirely in advance and include, the occasional Q&A session that she hosts via her facebook page.
She continues to improve her students' experiences
The Facebook group is the place where The Modern Influencer students are in. Members have lifetime access to the group, and it offers a space where students can ask any queries regarding the creation of content.
Apart from the group on Facebook, she says she's played around with several methods to be sure people actively participating within The Modern Influencer She's considering the possibility of creating an Modern Influencer certificate that shows they've taken the course and are recognized as influencers. In addition, she's hoping to connect those who have obtained the certification to sign brand agreements that include a PR checklist. "I would rather not be an agency. I'd like to assist people take that next step," she says.
In addition, she would like to provide students with the opportunity to be affiliates of the class, which means that Adrian will be paying students a share of cost of the course in exchange for sending students. "Those are just a couple of suggestions we're exploring We'd like to develop the best strategies for the next academic year,"" she explains.
She was kind with her experience and knowledge.
Her followers are young influencers which is creators of content who wish to be the spokesperson for their online image.
"I don't represent any business or anyone who isn't looking to get in front of the camera as a majority of the strategies I employ are designed to create your own connection to your viewers on camera" she says.
Like her students, forming Adrian's fan base required stepping beyond her comfort zone, but according to her, "you don't grow from the comfort zone."
She says she built her fan base by engaging on her own learning. "For a long time I participated in webinars for free and analysing the work of the other attendees," she says. "I immediately saw transformation when I purchased online courses that gave me what I needed ."
The most important tip she has for helping content creators establish their brand is to give freely their ideas for teaching She strongly believes that creators shouldn't be the information gatekeeper.
"Don't be shy about sharing what you know and share the knowledge that you have.Once I said , 'no option but to side' and began teaching all I could learn without having any intention of earning money, I could find my audience."
The designer developed a basic sales funnel
Instead of being overwhelmed by complex sales funnels Adrian made the decision to create a funnel that was simple.
Just a few months prior to the time of the release of The Modern Influencer the magazine was due to launch, she put up a waitlist on a Google form. She then posted the link on her website along with all of her other social media channels. Then, once she began this course, she got met by people eager to get her emails.
The course creators should stay clear of funnels that scare the audience. Her suggestion is to design a funnel that's simple, such as waiting lists, so that they can make leads and ensure that they have customers willing to purchase their course once it's made available.
Instructors offered gratuities with every class
At present she has a sales funnel that is more comprehensive and she provides free materials that correspond to each one of her applications. "When somebody downloads that freebie , or interacts with it, they're then inserted into an email automatization system that will then increase their sales eventually via these emails," she says.
For her show "For the Modern Influencer," the host of the webinar will be a 60-minute webinar in which she teaches the 100-day Instagram strategy -that is i.e. each step required in order to get 10,000 followers and earn 1000 dollars in just 100 days. After they've completed the no-cost training, they're then able to purchase to the course.
In the Email List 101 course, she has a free 10-page pdf that will instruct people how to start, grow and serve your email database. In addition, for The Reels Roadmap course, this course is for free. aids people in increasing views, draw attention to themselves, and help their reels go viral.
She was able to overcome burnout
The company Adrian runs is expanding fast, it's been at the expense of her mental wellbeing.
Even though she was able to get her dream job However, she fell into the pattern of working too much. "I did my best to work all hours in the morning," she says.
Following the relapse of experiencing anxiety attacks as well as burnouts for a certain amount of time since the first time she launched her program, she made the decision to have a team hired to help her run the operations behind her company. "If I don't make videos, my business will fail," she explains.
She's now digitally-savvy business director as well as a funnel strategist. an expert in engaging and community, as well as an assistant to video editors as well as an expert in brand collaborations and an SEO expert and a Pinterest manager. After forming a team, she's been able establish the most professional guidelines and personal rules regarding self-care. What's the consequence? A chance to concentrate on creating content instead of being in the weeds. "I've had to learn many details about myself to avoid hitting these tipping points," she says.
She is constant
One of the most significant aspects that Adrian learned throughout her journey of creating content -the burnout and experiences- is that it is not a race. She suggests other creators adopt this approach, also, especially when it comes to burning out and creating businesses that will last.
"You're doing this for the long haul," she explains. "You aren't required to be seeing the results instantly, nor do want instant results."
Actually the author suggests to create their businesses every day, in tiny pieces. "It isn't necessary to have everything be done at the same time," she adds. "This is the longer game. If this is what you're working towards you must improve 1% each day. If you take it each day at a time and you do it over three years, you're going to see so far more success than those trying to achieve every single thing at the same time. ."
The most significant achievement was receiving the YouTube Play Button -- an honor given to the top YouTube channels. "It was a full circle experience in my life," she tells us with a smile. "I am hoping to be back with the intention of telling the 12-year-old Millie that her dreams that she dreamed of could come true. ."
One thing she would like she could go back and tell herself was that she should become a believer of the process. If you're an aspiring to be an online author, she advises you concentrate on the outcomes which result from gradual, consistent growth. "Don't focus on the time it takes to complete your work," she advises.
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