The Parisian Classic: Now Online With the Aid of

Oct 14, 2022

The 18th district of Paris is located in Paris in the Marche Saint-Pierre. It's famous because of its extensive history in French textiles. This is where crucial choices are taken regarding the fashion of the year, bedding, upholstery and other areas. Locals, tourists as well as experts from the field go to see the latest trends and the traditional fashions. One can view an image of a well-known designer walking around the city as well as interacting with others looking for that ideal new look.

In 1990, the company has also been that you'll find in the 1990s. there's Lionel founded in 1990 by Houri Lionel who specialized in semi-wholesale and wholesale fabrics. It has four stores which are French to browse through located in the St. Pierre market alone, Tissus Lionel is a constant presence throughout Parisian fabrics.

In 2017, was the year that Tissus Lionel set about expanding its reach into the world of textiles by implementing their selling services online. The success of the venture has been evident with partners like Disneyland Paris, Lido de Paris, and the world-renowned Opera National de Paris.

list of partners with logos

Nearby is the historical St. Vincent de Paul cathedral. It's situated just a couple of miles away from the Arc of Triomphe It also has a site that is their first store which specialises in the sale of accessories and decorative textiles.

Sell in Paris or beyond increasing sales due to the increase of online shopping

Tissus Lionel has been a reliable source of word-of-mouth popularity and direct sales over the past twenty years. In 2012, they created an HTML-based website that was easy to use. The website was up and operational in 2016 and customers could browse through the catalog online or order items by phone.

The company's goal was to become the market leader for high-quality fabric that are available online for sale at an affordable cost. This was the first year they worked with an agency on the development of a full-scale eCommerce solution. It the site was launched with more than 9000 options of fabrics.

They then joined forces with famous designer Julien Gerardin to build something which could stay ahead of the continuously shifting trends of the online marketplace and grow further in line to accommodate Tissus Lionel's expansion and their next goals.

The end result is TissusLionel.com A fully-responsive eCommerce website which is able to meet needs of individuals as well as professional.

On this site and in their shops they have, you can find wholesale fabrics that range from jersey and cotton to felt, leather waterproof options, and more - spanning an array of price ranges and styles.

dropdown menu with a variety of category links

In total, Tissus Lionel now lists over 4500 SKUs through their site.

E-commerce platforms to choose from

Tissus Lionel put a lot of effort and thought to select the best e-commerce system. The team looked through various Content Management Systems (CMSs) prior to making an informed choice.

An internationally renowned brand, the platform had to be able to accommodate the already existing companies as well as give room for expansion. With hundreds of SKUs it was crucial for the platform to be built on solid foundations that could serve as the base for the creators.

mockup of the Tissus Lionel site

Making use of the right tools

Extensions are a major attraction for customers , Tissus Lionel uses several websites. In order to pay for transactions Tissus Lionel utilizes Viva Wallet which is a widely known payment system that is a favorite among European merchants as well as PayPal.

They use Cubyn to handle the logistics, but an API integration that is specific for Cubyn is required.

Viva Wallet

Viva Wallet solves these issues and this is one of reasons retailers see it to be important.

Tissus Lionel came across Viva Wallet through the recommendation by a local merchant that is an indication of trustworthiness as well as the effectiveness of the product. Tissus Lionel has now adopted it as one of their most reliable devices.

Outside of the personal advice, Tissus Lionel chose to join Viva Wallet because of the numerous payment options and the option of linking transactions on the internet to physical stores.

They also have retail stores they sell in. They are pleased by their brand new payment machines. On their website Tissus Lionel is pleased to take payments directly on the order page.

"The Viva Wallet implementation was very fast," says Tissus Lionel Web Ecommerce Project Manager Gerardin Julien. "Our conversion rate went up by 2 percentage points and the funnel to convert was cut by only one stage."

Tissus Lionel says that they've never had any problems over the last three years since they began of using Viva Wallet. Julien added that "the setting up process is among the most straightforward we've experienced in comparison to other choices for payment, such as Stripe, PayBox, and PayPal."

A site they're proud of

Tissus Lionel's high standard in quality has been the key to its continued growth. The website is no different. Through an announcement on their website, this website takes visitors to the most recent advancements they are most proud of.

This includes one-click registration on the users' active Facebook and Google profiles. It also includes advanced security measures to track orders and feature wishlists with the capability of making requests for the delivery of samples, local delivery free of charge plus additional features.

Software programs like Viva Wallet make financial management simple for employees, while providing an array of options that are seamless for customers. This leads to greater efficacy in the operation as well as greater conversion rates.

The trip to Paris isn't an option for you, nevertheless, thanks to this Tissus Lionel online store built using WordPress Connect to one of the largest manufacturers of textiles at the ease of living room.

Visit their site to see the action. TissusLionel.com.

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