Creative tips and tricks

The Zealous Art Movement Has Changed To An Online Art School

Jul 7, 2022

The moment BC was placed in lockdown in the month of March, 2020 Freda Lombard was watching the broadcast from her Surrey house, and wept. "My husband told me"you need to painting'" she shares. "So I painted and began contemplating, how many others could paint. ."

Jump ahead:

Lombard wasn't ever an artistic person. After moving to Canada after a couple of months in South Africa in 2009, her husband gave her his first easel. From the very first moment she was intrigued by how art could assist her relax to unwind, and allow her to let her creatively express herself.

Friends began inviting her to and paint with them. They soon discovered she had a knack for instructing art. After three months of acquiring an easel was organizing regularly scheduled "paint evening" classes at local restaurants cafés, shops or restaurants. They even offered classes in schools. Then, she started her own art studio. during her first year teaching art, she earned 100 million dollars from sales.

"People wanted to know the college that you attended in Business and Fine Arts? Truth is, I don't have any art degree, or business education as I do not have any clue what I'm doing. However, when I consider how arts can positively impact people, then it's good enough. ."

After covid-19 stopped her in-person classes It was clear that she had to shift her company into an online format. Although it appeared to be an intimidating task at first, she was optimistic about the notion that online classes will allow her to interact to a wider audience and aid them with the strength that the arts could bring.

"I decided that if could offer these classes to users of the internet, that it could assist them during the epidemic."

The company currently has three products under the brand name Zealous Art that comprise a membership plan, individual classes along with course bundles. The way she was able to come up with the idea:

A pivot to an art online course

Her approach to teaching is built upon enjoyment and not on high-end art. "If you're seeking an art piece that's high-quality and you're not looking for me to be your type of instructor," she says. "I try to not talk too much about rules of painting because I like creating art as I do it. I'd like people to relax and not get worried or overwhelmed by the terms such as "art" and "fancy ."

The company she chose to work with was her online host of the class to host the class for Zealous Art since it's a local Vancouver firm. "It's user-friendly, and comes with an easy-to-follow guide that helped me to complete my course" Lombard says. Lombard.

The idea of "Netflix of night-paint"

The first step she took to advertise her studio on the web was to offer online classes via Facebook several times per week at no cost. "People would like to contribute to for my classes, but I felt that the students needed to ensure their psychological well-being. I wanted to aid others," she says.

In her classes, she would guide participants through the process of painting from beginning to finish. This was an inspiring experience due to how quickly live classes started to become popular so she decided to start an online subscription service giving her students the chance to participate in painting.

"I have had over 200 participants join my class in only a few minutes since they wanted to attend more lessons," she tells us.

Her membership program is described as the "Netflix of paint nights." Participants are able to select the classes they want from a selection of 120 classes, as well as three new classes each month added.

"People love the membership and also the easy access. It is a platform where everybody can use and purchase whatever they like ."

In case you aren't yet ready to join the membership the website offers individual courses and course bundles. Additionally She often advertises promotions offers; on Easter, she provided 20 recorded Facebook live streams for $20 and then was able to sell out of 220. "That was a huge boost in my income," she explains.

 Live classes can be used as a lead generation tool

Lombard discusses her live events , which is her main drawin addition to how she's built her audience.

Instructors also promote their online Zealous Art classes by making Facebook pages for each. Facebook to every. during the weeks leading up to class, students are notified when their acquaintances join and receive notifications about the date and time when classes is scheduled to take place. "That's the way my community is growing," she says.

     There's no charge to live-teach as her intention is to help make painting easier for everyone. In addition, she is an avid participant in conversations with other people in live workshops, which allow her to sell her digital products.

     Participating in conversations engaging in conversation using Facebook communities. Community on Facebook

Live workshops also provide her students an opportunity to participate in the Zealous Art Facebook group - which has seen a rise from 1000 to 15,000 people in the last year. "The most significant growth occurred on November 20, 2021. It's hard to say what I'd have done to have done the same thing differently" she says smiling.

On her Facebook page students are able to share their projects, as well as interact, and even ask questions. She also invites users to join her email list in order to be updated on live classes as well as new classes as well as announcements.

Asking her readers: Which could you spend on?

In the beginning, when she introduced her membership program she asked the Zealous Art Facebook group audience what price they'd like to shell out to be a member. The process was conducted via surveys, and she found that participants were prepared to shell out anything from 10 to 20 dollars. They settled for $29 per month for the membershipand for $12 for classes on their own, which can also be purchased as bundles of $15 and $49.

It's worth up or five thousand dollars each month. certain months, she'll be earning $15,000 if she chooses to release a different bundle of classes.

The plan is to relaunch her membership during July with the membership priced higher. The goal is to earn an additional $20,000 in revenue throughout the month. The new membership includes many more tricks and tips, along with a tutorial for her students on using their work into gift cards, or art book designs, as well as murals.

"It'll continue to be similar to the paint-night Netflix videos, but I'd like to include various promotional items that will help to make it more unforgettable."

For processing payment transactions the merchant uses Payments as an option which lets customers process payment transactions, and also regulate the refund process as well as payouts and payments within the identical Dashboard. On her checkout page, she makes use of Order Bumps to encourage upselling for her other digital goods.

Simple and easy

In the event that she records her class using paint, she keeps it as minimal as is possible. She makes use of her iPhone or iPad, tripod as well as ring light to film the classes. "I do not own any specific audio equipment or speaker," she says. "I utilize simple audio equipment ."

For the majority of her time, she's spending between two to three days recording and editing each video prior to uploading them on . If she's creating social media content it is typical for her to reuse the content she has created and says that other creators of content do the same thing in order to speed up the process. She says she uses both Instagram and Facebook for promoting the classes she teaches. She gets the biggest exposure via Facebook.

 Her fears are resolved

Though she had any experience with starting an online program she admits to feeling somewhat intimidated because of the technology aspect of it. "I was scared the most by the idea of having to present myself out in front of other people," she shares. "That was probably the most scary part.

"There are lots of people who are worried with placing their companies for sale because they would like to separate their personal life from their professional," she continues. "They think they have to share everything, but they aren't ."

In her struggle to overcome her fears of stepping outside the safety of her home, she pondered the kinds of comments and feedback received from students.

"My knees feel a little numb prior to teaching in the classroom live. Yet, I need to stay focused on the benefits my students receive from my classes in order to push through ."

 Feedback's strength

Focusing on student feedback is one of the major goals in making online courses according to Lombard. "I was always concerned about negative reviews being received," she says. "But negative reviews don't necessarily represent that they're good. Consider all feedback you receive from students. Study it, and then go ahead."

She's grateful for the program that gives her more time and freedom. "I'm extremely grateful for having this kind of membership program," she says. "Now I'm looking forward to moving on to the next step ."

The expert has a great tip to those planning to start their first online class? "Just do it," she suggests. "Put yourself on the market and let people know the ways you can help other people ."

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