What happened after Amy Lang Made $113,000 Helping Parents to teach Sexual Health
Amy Lang assumed that as an adult and a mother of children and children, she'd understand how to conduct 'the dialog' with her son that she was able to have.
As a teacher who was self-employed and self-employed of sexuality and parenting over the last 17 years, she was used to speaking about sexuality each day. It was her first time noticing the amount of discomfort or how ignorant this experience could make her feel once she was asked to discuss sexuality with her son. "I felt embarrassed having "the dialogue" with my son. I'm a sexuality teacher," she says.
Wanting to know how to make herself a reliable resource to her child as well as relatives, she started looking into. She rely on her previous knowledge of applied behavioral sciences as she was able to talk to children about sexual health issues. This is an interaction that she believes is vital, yet neglected. "We know that children need to have a good physical, emotional and social wellbeing, yet we do not speak about sexual health issues because it's taboo" she adds. "We aren't equipped with sufficient information regarding the healthy sexuality of children and the development of sexuality in children."
After carrying out studies and conducting research and gaining experience in the field, she was able to expand her toolkit, and felt encouraged to keep helping parents with this issue however this time, via online courses. The first course she created was: Birds & Bees Solution Center for Parents. The following year she launched her second program, Preschoolers, private Parts as well as Playmates. "My conviction is that knowing empowers," explains Lang. "The higher your understanding of hand, the better you will be in a position to help the kids of your ."
Now, her online courses comprise 50% of her overall revenue. Since the launch of her first course in 2017, she's raked in an estimated 11,000 dollars of revenue. The best aspect? It's all built on the email addresses she has and her word-of-mouth to promote these items. "I do not have to do anything difficult," she laughs.
"I'm making money when I wash dishes."
Even though her achievements increased with the normal course of events however, she ensured she considered the decisions she took. There are many examplesof her choices:
Skip ahead:
- She uses HTML0.
- She makes an electronic database
- Social media is used as a marketing tool However, it is not used to promote anything.
- She creates a member course
- She develops her bonus courses
- She creates content with trials and
- She thinks about the viewer's needs and wants
She utilizes
Lang had been in business for over a decade prior to when she launched her first online course. Although she's enthusiastic about giving classes in person, and attending numerous live workshops and events however, the idea that online classes could be a natural evolution in her career.
In addition to access to children's parents as well as other people involved with children. Students should be able to be able to study at their own pace. Sexuality and sexually explicit conversations are difficult for many which is especially due to the fact that online classes provide students the space they require to study.
She chose the platform to host her class on instead of other platforms for e-learning. "It was the most user-friendly platform and the easiest to navigate as well as most affordable" she shares.
She creates an email-list
Lang began her online course, Lang started her online class, Lang had built up an impressive mailing list which is now averaging over 17,000 subscribers.
The procedure of making the bulk in her publications was easy. In live classes, she would hand her learners a QR-code that sends users to the sign-up page to receive the newsletter. Also, she would pass out an iPad in the room so that they could input emails. The smart thing to do was ask for emails during her classes which made the students fascinated and eager to learn more.
The email lists are being collected via live shows as well as her website. The navigation bar on her website, there's a button that reads 'free tips. Click on it and then go to a web page which allows them to sign up with the email of their choice to get a freebie: Seven tips to enjoy amazing Birds & Bees Talks. This freebie comes by an email. It also provides users with directions to the website of the school.
Even though she's got a huge list of mailing addresses, she reminds online courses instructors who design online courses it wasn't an event that occurred in a flash. "I've been in the business for over 17 years," she says. "That's 11,000 people a year. This isn't something that I'm brand new to. It's an extended process of constructing a profitable course in the absence of an extensive base."
She leverages social media to promote marketing, but she does not sell anything.
Although she has a YouTube channel which hosts around 850 people, she also has an Instagram page that has over 4,000 followers, a Facebook group that has 10,000 people in it, as well as an audio-based podcast with a Q&A format She claims emails on her list have most conversions. The social networks for promoting the courses she offers, but rather her email lists. "It's far more personal to receive an email. It's true," explains Lang. "Social media are primarily meant to be used for marketing rather than selling . My personal life ."
While Lang does not rely on social media for selling her classes, she finds that the channels can be effective in marketing her classes. In order to make her job easier her posts are identical across all platforms every week. In addition, she plans her posts in advance. Each article includes a call for actions. Her advice is to sign-up to receive the newsletter each month and engage in private conversations with her, which she humorously names"Quickie Consults"," buy an online course or to offer her an online course.
Though she doesn't have any community which her students can be part of, she has that she is part of the sense of community that she can feel on social media , especially via her blog series she calls 'Help Another Parent. In this series, Lang poses questions to parents, then asks for members of the community to provide helpful and helpful tips. "I have regular students, and the majority of they can be extremely helpful when they offer advice to other parents," she says.
Lang advises course designers to modify their material for social media based on their clients' needs. In addition, approaching marketing in correctly is essential.
"Believe that the data that you share is of value."
Apart from social media and her email lists, her following are organically cultivated through word-of mouth. Many who come to her sessions in person or her online classes have passed the word to other teachers and parents.
She designs a membership course
Her primary audience is parents of children between the ages of 5-12 years old and professionals , with a focus on early education.
Her programs are targeted towards parents. Birds & Bees Solution Center for Parents offers an annual membership for $89 USD for the year. It was undetermined before they finally settled on this price. the goal was to be as affordable she could. "I don't want there to discuss the price," she says. "I prefer that it be simple and straightforward"yes" ."
Lang is a term used to describe the class by the term "library," which refers to various kinds of information like handouts, documents and even video clips along with videos. webinars, which are current along with additional resources along with weekly classes dubbed "Hump Days Half Hours.' These sessions include a lectures lasting about 10 minutes and individual coaching. "These sessions are some of my top events due to the fact that they're live and I can interact with my students," shares Lang.
Her program was designed using a similar format to a library since many parents are only dealing with just one concern. Instead of having hours and hours of material to peruse to find the answer you need asked, the library allows its the users to select what they require. "With this library, you do not have to worry about whether you're getting the appropriate material for your age or study since it's already available," Lang says. Lang. "People frequently tell me, "Thank you, this is making life easier' .'"
The course is designed before being added to the curriculum according to a scheduled schedule. "I have this opportunity to help many parents, but they're not required to take part by needing to attend," she says. "It's the only benefit of having a site that gives members ."
She develops an additional course
In addition to providing support to parents, she also collaborates with experts particularly early childhood educators for to aid in the fight against sexual assault.
Her next course Preschoolers Parts and Playmates for Preschoolers Parts and Playmates is targeted towards children in this age group. In this class, she will teach about the child sexual behavior and teach what's normal, in addition to certain unusual behaviors and the most effective way to determine the need for help.
The company also has the option of hiring her. "Some companies aren't able to accept me as a worker," she says.
When students complete her courses, she doesn't upsell her students with any kind of product. Her goal for 2023 is to put more energy into promoting an 'I'm An Instant Consult' or book Sex Talks with Tweens: What To say and How To Say it.
HTML0 She makes content with the help of trial and error along with
It took her some time to grasp the steps required to create the material required to create her online course, which required several trials, trials and. If Lang reflects on her journey to create an online class, it's evident that the hardest part was working out the best duration for her video, what handouts she should contain (and how they could be useful) and what kind of information resonated with her viewers.
As a way to look at the progress to look back on the development Lang She would prefer that be able to do an audit in the aftermath of the first year of operation to determine the type of content being watched and make adjustments in response to feedback. Although she's modified her content as time has passed, she believes that feedback from users will help her improve the skills of her creators.
Her first videos that ran through the entire duration of her classes however she realized it was way too long. The videos she makes are shorter and easier to access as her intended audience is composed of busy parents with a limited quantity of free time. "I would like to make videos that are easy and understandable," she says.
Family members aren't in the position to help create content. Instead, she claims that she's a reader is always researching, and allows children's worries to drive her to develop fresh ideas. There are colleagues she have contact with who help her flesh out ideas and give advice.
She decides on the requirements of her target audience and wants
If you're thinking of creating an online course company She suggests that the creators determine why they want to make the course. This could help set a specific goal in which the course can be started by taking smaller steps.
Lang stresses the importance of figuring out the needs and desires of your audience as well as. "What you imagine they want and want isn't necessarily what they really want and require," she explains.
In order to determine the requirements and wants of your prospective client Lang recommends that the designers distribute to their students an online survey using the data for the purpose of directing the development of online courses. "Be perseverant and keep the mindset that this isn't about your personal preferences. Your family members are the ones which are important," she says.
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