What Jay Acunzo uses to help creators "make things that are important" |

Jun 23, 2022

It's not easy to become an entrepreneur, and can be a risk, which can lead to unpredictable difficulties. This is how Jay Acunzo has adapted to the online-only world and has created a successful business online.

An amount of $15,000 in two weeks.

This is what Jay Acunzo did on his online course launch .

There was no easy solution. The journey wasn't always easy.

Jay was scheduled to appear on the public speaking event which was later cancelled due to the worldwide closing in the year 2020. Similar to many other people Jay met, he realized the source of his income at risk due to the disease. He realized that he had to adjust to fill the gap quickly.

Things are going well for Jay.

"I am earning 6 figures from my work online," he explains. "I may be able end some of the customer service work I'm performing but still be able to enjoy my life as it's."

Here's the way Jay is adapting his business to the world of online just where it's appropriate to his current location as well as what he's got to share with us regarding how to maximize the things that matter in order to make profit throughout the life of his company.

How did Jay began his business journey

The sales department at Google was not the best job for him. He wasn't happy in his job but discovered "that businesses and creativity collaborate. There's lots of conflict and friction, but in the end, it's effective."

In the wake of this learning experience Jay transitioned from selling to content marketing.

"I found a job with an innovative company that was in selling content instead of sales and didn't look at it again," Jay recounts. "So I've kind of developed into a content marketing specialist predominantly for tech-related companies and also writing a lot of blog posts and speaking on topics in the area."

In his role as the author of content Jay was inspired by business broadly and also by storytelling as a tool which can be beneficial. Jay wanted to develop high-quality media for companies that could make a real difference.

A year ago, Jay's passion for storytelling led Jay to start his first show-running venture.

"When I was employed by the venture capitalist firm that manages their brand I was given the opportunity as host of their popular radio program that I was able to call Traction ," Jay states. "It it was my first foray into the world of audioand storytelling in long form and showrunning. It was a great experience and I fell in the very first love."

Jay discovered he was fascinated by podcasting. He decided to launch an own podcast, Unthinkable .

However, at the same time there was an alternative option that came to mind:

"A my friend came up to me with the question, "I'm setting up a management company for future business speakers and authors. Would you be willing to take on the role of guinea pig? Then I said "yes."

Jay found out that he was employed in a continuous capacity for the venture capital firm which was the source of his site for public speaking and writing an incredibleall at the same time.

Following that, he decided shifting from a full-time job into full-time entrepreneurship.

"When it became too challenging to control each of the three aspects it was possible to move from full-time work to part-time employment, and then on to an entrepreneurial full-time path" Jay describes. "So I managed to reduce my risk and generate an income that was substantial before quitting my current job for full-time work."

Jay is an all-time entrepreneur. Jay established a business that has been successful, using two aspects:

Supporting customers in creating podcasts of the own (including "'s" podcast).

Attending events and events live.

Then, 2020 happened. Like millions of people, the world changed completely for Jay.

The transition to an entirely online world with the help of

The world was went into an unrest state in the midst of the epidemic, Jay found out that the company he was working for was around.

"Three years working hard to earn six figures through speaking came to an end at months after booked events ended or had delays and leads had been closing. They were considering not having these events and that new leads weren't coming in."

Jay was aware that it was time to revamp his public speaking as well as customer service company to be able to adapt into the internet-driven, digital world. Jay was already a well-known presenter, but gatherings in person as well as consulting on financial plans were not on his agenda.

Then, he was able to put his showrunning talents and storytelling skills in digital form.

"I was looking to create an online course for podcasters. Instead of serving as the host of an employee show along with director, producer, and creator on the podcast, I'd be able to teach the show's running" Jay explains.

He came up with Marketing Showrunners as well as The Showrunner Sessions A group-based, live online class.

The training drew its inspiration from "all the methods, systems and frameworks that I've used for my clients,"" the author states. "So in the beginning I had people that wanted to develop presentations, but was directing them towards a different software."

Jay was host of two intensives which ran for eight weeks from 2020. Both of them were extremely profitable. Both required a significant commitment from the participants as well as Jay in addition.

Growable Shows is "an online training course to help you create better audio or video content to help your organization or cause and the local area."

"I am taking advantage of a lot of the knowledge I gained from the serious issues that were addressed in the course . I am also preparing an online course," Jay elaborates.

"My desire is that the course doesn't serve as a replacement for the education that is available to a lot of users as a method to move into the more costly workshop, or members who are more regular."

Within the first two weeks following the debut of the Growable Showson , Jay made $15,000. Since it earns an income that is not dependent, it is Jay's highest-profit product.

"Because my professional speaking was declining, my work through the platform's website to market products I needed to market, like courses was an enormous aid in assisting me to get my year back on track."

But while the course may be one of the top-performing items, the product that is most well-known Jay provides is his membership service which he refers to as"Make What is Important and which is also available through .

"We live in a world that the capability to learn and connect with people who have knowledge of something is an opportunity to earn money. It is free to find out more about the subject.
What is scarce include connections, prestige and accountability. They are what consumers choose to invest their money in, which is what they ought to be investing into, but not necessarily.
If you're selling a Know-How product, you're trying to let buyers feel a sense responsibility and belonging. It's the reason they're buying it. This is the reason why I'm seeing it more than ever before within my group of members."

In the beginning, when he was creating these products, Jay discovered through fellow creators. Jay knew that a platform designed by creators (and bycreators) is the ideal choice for his company as well as for the clients he served.

" It's similar to Shopify for creators on the internet that sell information instead of a tangible items," he describes. With Jay , Jay is able to host, launch and market the information products all on the same platform.

"Having put in all this money, time and time creating a beautiful personal website and I'm so happy included in the website I developed for my brand. It's like my personal , yet it's . That's why I am in love with it."

Helping others "make critical decision-making" every day

On his website along with his programs, books and his shows, Jay's style of teaching is based of connecting with people and expanding beyond sharing of information.

"I want to help those who want to develop products that have more value. The majority of work is content or commodity. This is why I usually say"Don't advertise enough, but make an influence.'"

How does that play out everyday life of Jay?

Every decision he makes is a direct result of his ultimate mission"his "why".

"With the business that I'm running, that comprises educational products, a membership group, TV shows, and other content and my newsletter that I send out every week It all falls well under the goal to help people make choices that matter."

Jay's "why" is "helping people to create something important". In the next step, we'll look at the "how" employing an example to help demystifying the process of creating . Next, he'll take a examine the "what," meaning the actions he'll take to achieve his goals:

"I could help to understand this process by creating a posting in my member group, or by streaming live streams on my website every month.

I can write a story to be published in my newsletter each week for a better understanding of the process of creating.

I was able to explain the process of creating my podcast, by breaking down great podcasts and interviewing hosts on"The Show."

Being an Entrepreneur isn't always a simple walk in the park . "Being an entrepreneur has proved to be significantly more stressful for my life, than employed by a company. It's the type of reality which most of us have to face," he shares.

"My firm is much better connected in the sense the sense that I'm not required to stretch myself across issues of others," Jay says. "I focus on one goal and utilize diverse methods in addition to different methods in order to find ways to solve the problem."

Jay suggests that other business owners and potential creators follow the same principles.

Jay's advice for fellow creators

Jay is an accomplished businessman who is adapting to a different digital, exclusively online society, Jay wants others to be aware that they are able to do precisely the same. They just need to focus on the goals they've set for themselves.

"The one thing that's been the most beneficial in this change is making clear my goals I'm working toward first, and the product and content I'm focused on second," Jay reveals. "Understanding what I'm all about is making it much easy for my customers to become completely focused on my projects."

"Because that when you are expected to the place after your day's activities, to meet with your family and your acquaintances it's expected to appear more energetic person. If you're exhausted the way you present yourself will be evident how you conduct the rest of your day."

At the end of the day, Jay recommends finding tools that will help you to stay in the direction of your goals and keep your eyes on the important aspects that matter.

"The best value I've received from myself has been putting me in the direction I'd like to be following," he shares.

"In watching what's happening as well as the ways they're trying to help teach innovative thinking, inspire creativity, and generate income from your work. The tools they create aren't only to help creators but they're creators. It's something I truly enjoy."

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