What precisely was it that Semrush achieved? Semrush revolutionized the concept of B2B with the launch of an advertising campaign for branding that set new records.
Semrush Semrush are of the opinion that traditional B2B marketing is no longer relevant.
"We do not intend to restrict our efforts to the type of advertising typically called B2B-focused marketing." Says Semrush CMO Andrew Warden. "Consumer brands usually communicate with us as individuals. Businesses that are B2B and technological... These don't work." is the opinion of Olga Andrienko-Semrush's Vice President of Brand Marketing. "
To better understand how Semrush has broken free of the B2B traps, we decided to conduct a deeper analysis of Semrush's " My Life, My Terms" campaign.
Learn more about the important lessons of this series, or watch all the footage on YouTube.
| The name of the project | "My Life, My Terms" | Semrush |
| Participants | Andrew Warden, CMO Olga Andrienko and Vice President of Brand |
| The aim for the campaign | Instead of focusing on the advantages and functions Semrush offers instead of focusing on the advantages and benefits of Semrush instead of looking at the benefits and benefits of the product. Semrush business wanted to grow the number of customers who sign up, by altering the norm of B2B marketing and making it appear as a brand well-known by its customers. Through the use of Gaby who is from NYC for her work as a SEO expert and DJ in the late at night as well as a DJ who is regularly booked. This campaign explores how Semrush assists her in living in a better way and allows her to enjoy living life beyond hours. |
| Goals |
* Boost the number of monthly new users of recurring revenue (MRR) - Boost the measurement of payments • Increase engagement on social media
* Convert the cost of trial fee to trial |
| Timeline | The entire campaign took 2 12 years from the initial meeting with Gaby up to the date of launch as well as the day of implementation. |
| Resources |
Utilizing the skills of internal and external assistance through organizations, Semrush made around 400 products. They included:
- 3 main campaign videos Interview video in full with Gaby Pages to land Retargeting advertisements Memes and Memes Banners It was also translated to seven languages. |
| Key lessons |
People will be everywhere. make sure you're looking!
The ability to think more creatively can boost your thinking in your workplace when you're in a position to. Brand content could have a significant impact on the economy overall (even for B2B) |
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