What Topics Should You Choose to teach in a Saturated Market --

Being an expert in your area, there'll be a point at which you'll be able to offer online courses. Depending on your industry, your competition may have already beat your record.

Are you saying that your goals of running a successful online course are over? Absolutely not. Learn more about the reasons below.

A saturated market doesn't suggest there's not room for your own ideas and thoughts. Saturated markets offer a unique chance to show a different perspective on topics that your competitors have previously covered. Here are a few strategies to select a subject in an already competitive market.

     Begin with pain points    

The majority of people don't purchase online courses just because they like these courses. Students purchase online courses because they are facing a massive issue which needs to be addressed sooner rather and not in the future. Marketing experts define this as a pain point.

The pain points can be a good starting point when creating an effective online course since no matter what information is already available, people struggle with something. For example, a lot women are keen on improving their fashion, but have trouble making their looks work. Fashion courses are widely accessible, but they can only cater to women that are average size. This is a unique problem for women who are larger than average. For this issue to be broken further down, there are even postpartum, plus-sized women who are struggling to find a look which is fashionable as well as functional. Another option is an interesting course.

The strategy is applicable to any industry.

     Make use of social media to your advantage    

Social media platforms provide a breeding ground for online courses ideas. Social media isn't just useful in keeping you connected to other people around the globe, they can also be utilized to collect important data and details. There are millions of people who are asking questions, venting their frustrations, and even begging for courses that they want to take.

Looking through Instagram comments, participating in Facebook groups, or searching for job opportunities on LinkedIn can give you the idea for your content.

     Keep in mind, there is no way to teach a course the way you could.    

Issa Rae has said "Nobody knows what you know like you know the things you're aware of. The way you view things is quite distinctive." This could be applicable to your course topic and is especially effective in the event that you've already established a community.

There can be a million classes that cover a subject but none of those courses will ever provide information that is in your own unique way. That's the beauty of online education.

Make time to "spy" on your competitors to find out what they're up to. Make note of the things they're doing well and what they can improve on. Develop your course on the same topic with your own unique experience and expertise. Put your personal sauce on it and present it.

Creators of content and bloggers follow this strategy perfectly. They know that users want to create content that's like their own. Even though there are a ton of content creator courses those courses differ in the way they're taught by who's teaching them.

Don't let competition deter you from teaching a course with a subject you're passionate about. Selecting a topic is as easy as adding your voice to those already in the market.