Why It's Important to Think About Your Course Name -
What you call your course is important. It is true that not only does the title reflect the topic of the course, but as with any book, titles entice readers to find out more.
It's no secret that online audiences have short attention spans and tend to make quick judgments on the basis of a brief first impression. A majority of users stay on a website for 15 seconds at most, so if the name of your course doesn't grab their attention, they may choose to go elsewhere for information that is worth their time.
To help you think more critically about what you're going to name your class, we've gathered six reasons why we believe it's crucial to have this conversation about the course's name.
The course looks more professional when it is branded
If you've ever named courses make sure to bring the course's name in mind: how does the name reflect on your brand? Does the phrasing, wording images, banners, and text all show the learner what you stand for? Everyone should think of how their course reflects on their brand. By using language you would employ to define your corporate style, you'll be ensuring that your program extends the offerings you provide as a whole.
A good course name allows for specific design elements
The more specific and focused the course's name and the more specific, you are able to utilize it as a branding basis. For example, instead of giving the "introduction to photography" course, your customers might say they're took part in a "photography bootcamp" as well as "photography academy." That sort of name unlocks a lot of potential.
In a bootcamp, for example, you could use lesson components as "stations" in which students stop and practice a new ability. The students can also run "drills" (quizzes) in order to check their skills. With a focused, tailored name, the course unlocks greater opportunities for innovative, unifying, and specific course design.
SEO good practices could attract more users
It is also possible to test potential name ideas by using Google Trends. This free service helps you find the patterns of search volume, in addition to related search queries and topics. As an example, if you type "how to make a vlog" within Google Trends, you'll see those related subjects include "YouTube" as well as "TikTok." Therefore If you created your course specifically for "how to create a vlog using TikTok," you may be in a niche where many people will be curious about your program!
You stand out from the competition.
It's one of the primary reasons the need to think about your course title. Potential learners need to see clearly in your title your course is unique in comparison to your competition.
Think back to the photobootcamp model. If your program is a complete embrace of this idea of"bootcamps "bootcamp" and over time, it could be viewed by others as a comprehensive crash course on the subject. Others interested in the subject will begin to recognize that your course has a distinct design from other basic course model and will gravitate towards your course as having a perceived advantage over your competition. All of this begins with the name!
A course name has to "mean" something
The biggest mistake when the process of naming courses is falling into the trap of being too cute or clever. Acronyms, puns as well as other idioms can be fun and interesting to think about however, at the end of the day, they are often empty cliches that aren't very meaningful. Relying too much on puns can confuse potential students or even make them turn off. Clarity should beat cleverness every time.
It defines expectations for learners.
Similar to specificity for SEO reasons, the specificity of your name must also be able to address problems your course going to solve. One approach to think about this is to answer the question "What does the worth of my class?" Most often, this goes back to the learning outcomes that are the objectives you want your students to get of the class.
Think back to the vlogging example. "How to Vlog" does not really mean anything. "How to Vlog on TikTok" is better however, what exactly are students getting from it? "From Beginner to Pro How to Vlog on TikTok" will explain a bit more of the benefits of your class.
The products that people buy are what they are buying is a transformative experience. The perfect course name must set the expectation for what is expected of them, while hinting on the potential benefits. What can your course do to improve their lives?