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Google Analytics is a free online tool that gives you the path to success for digital sales. If you're unfamiliar with the marketplace, Google Analytics can seem like the most intimidating part to begin with. It is, however, very simple to utilize provided you are given the correct guidance. This article will take a take a look at the five tips to be aware of Google Analytics tracking for eCommerce sites.
1: It Is Much Easier than It Seems
The first thing you should be aware of while exploring the world of Google Analytics is that it looks deceivingly complicated. It is actually more simple than what it appears.
Google Analytics launched in November of 2005. Since the beginning the software has evolved countless times--16 version updates are scheduled to be released by 2021. Every time an update is released, Google Analytics becomes a smaller amount smarter, and more accessible to users. Actually, there are just 3 simple steps to set up your eCommerce tracking with Google Analytics.
2: How Do I Set Up Google Analytics eCommerce Tracking?
Naturally, the method of the integration of Google Analytics into your selling platform is contingent on how well-suited your system is to Google Analytics. For sites, it takes only 3 steps to do so:
- enable enhanced eCommerce tracking in Google Analytics
- embed Google's Global Site Tag Into Your Products
- Set up Google Analytics eCommerce Tracking In Your Marketplace Settings
We have a complete tutorial (with photos) for setting up your Google Analytics monitoring here.
3. What's the Reason I Need Google Analytics for my eCommerce?
The more data you have to boost sales more effectively. Without the right data, your business online is selling in the dark. This tool aids sellers in understanding how customers interact across their apps and websites. Google Analytics will tell you:
- The number of views that certain items have received, allowing you to decide where you can increase production.
- What is the source of your traffic from? Do users click a link on your social media sites? or via an internet search? Understanding how customers find them can assist you in expanding and refine your sales tactics.
4 What is the Accuracy of Google Analytics eCommerce Tracking?
Ask the app not to monitor? It is tracking that fuels Google Analytics' fire. If users disable cookies or choose to opt out of tracking, Google Analytics will go completely blind to their data. So, there's every chance that your website has witnessed more interactions from consumers in comparison to Google Analytics reports.
However, the data that Google Analytics can track is extremely accurate. The platform has an automatic filter to exclude bots and spiders (web crawlers operated by search engines) from data.
5. How Can I Contact Help With Google Analytics?
offers paid services you can access for Google Analytics support:
- Grow: Our Grow Membership level gives you the ability to receive 1-on-1 assistance from experts, which includes questions regarding Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels You will have a designated expert associated with your account. They will guide you through the process of setting up your Google Analytics setup or help to resolve any issues you might encounter using the system.
What About Google Analytics 4, Google Analytics
We've mentioned before that Google Analytics is constantly evolving--and Google is working on an important platform change. Google Analytics 4 is the latest version of the platform. Google Analytics 4 offers updated privacy features, improvements in integrations, improved trackingand better insights fueled by Google's machine learning technology. The eCommerce platform supports both Universal Analytics and the new Google Analytics 4. Be on the lookout for our guide on GA4 coming shortly.