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3 SEO-related important Strategies for Small Businesses

Mar 6, 2024

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In this post will explain how important it is to optimize SEO in more in depth. In addition, we'll discuss the strategies that you should implement to improve your website for small businesses. Let's get started!

The importance of SEO for small businesses

Due to the nature of the Google algorithm and how it functions the SEO techniques that are considered as the most effective tend to change in time. Fortunately, however, there are some  big players that are unlikely to be in a position to maintain their strength for long.

3 SEO and Key Strategies for Small Businesses

1. The focus should be on the longer-tailed Keywords

SEO experts initially believed that targeting keywords was all it took to attract Google's attention. But, the success of SEO today is based on the keywords that have a long tail.

Also, the long-tail keywords better reflect what a user is actually looking for, and that's what such a search engine as Google are looking for. The theory is that they send around 70% people to websites and blogs, making them an ideal solution for small business looking to make their site's content available on the internet.

The process of researching and using Long-tail keywords is identical to conventional search terms. What's important is to focus on words that sound natural, and consist of three to six words long.

2. Design mobile-friendly pages

Google is beginning to rank sites that have mobile-friendly features above those that aren't (on on an average). It's because mobile-friendly searches have seen a rise in desktop searches by a significant amount. Mobile users account for over 52.2 percent of all online traffic around the world and it's essential to take into consideration their demands.

The best place to begin is to check that the multimedia content of your website can be accessed by mobile-friendly browsers. Make sure your website's text can be read, as well as your loading speeds are top-notch, and that any pop-ups aren't a nuisance. Google's Mobile-Friendly test is a great way to assess your site's mobile accessibility, and provide suggestions for making your site more user-friendly.

3. Utilize Your Social Media Profiles

Most marketing professionals believe that incorporating links to your website through social media sites can make an obvious difference to the rank of your website. These links help search engines to determine which sites are most popular and trustworthy and also determine the best place they should rank for relevant keywords.

You can also try asking your users directly to share their posts and provide incentives for doing so. For example, you can hold a contest or provide a discount code. In the case of SEO or search engine optimization and online-based marketing, the more activities that revolve on your company's image and brand, the greater.

Conclusion

SEO is important because of a myriad of reasons. It's particularly relevant to small-scale businesses seeking to establish themselves. A well-designed SEO strategy will increase your site's SERP rankings, and establish your brand's visibility online. It will lead to more traffic to your site and increased conversion rates.

In this blog, we've discussed about three simple (yet very effective) SEO methods that are able to assist small companies. The three strategies you should take into consideration include:

  1. Focus on long-tail keywords which are comparable to actual users' needs.
  2. Make sure your site is fully optimized for the mobile device.
  3. Utilize social media platforms to hyperlink back to your website, and encourage sharing via social media.

Do you have any other concerns about performing SEO successfully for your smaller-sized business? Let us know in our comment box below!


Zeph Bluestone

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