30 key Membership Site Statistics for 2023 + Tips to Supercharge Your Membership Strategy

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                  We've searched the most up-to-date research and brought you the most current information on membership sites as well as insight into the booming subscription market.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The growth of the creator environment has provided opportunities for creators who want to monetize their unique concepts. Thanks to tools such as Member, launching the first membership site has become more accessible than ever.

A comprehensive list of information about your site's membership can give you the confidence you need to navigate the constantly changing environment.

There's a vast array of membership websites available. In this piece we focus on three defining categories in this industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only guide your marketing efforts but also offer a peek into trends to come in the field you are in.

Are you prepared to begin? Let the numbers commence!

Learning Management Systems (LMS) Stats

An increasing number of companies have embraced learning management systems (LMS) for the development of websites for education or to incorporate education elements in their membership sites. It's a smart strategy to boost the value of your business and expand its offerings.

We'll now look at the LMS platform market.

• The report on market research for 2023 from Fortune Business Insights discovered that the global LMS market size was valued at $16.19billion. This year it's expected to rise to $18.26 billion.
         
  
• By 2030, that number is projeced to grow to an astounding $47.47 billion.        
         
  
• The most rapidly growing market is Europe however the largest markets can be found in North Americaaccording to a study by Straits Research.
         
  
• This growth can be attributed to improved internet connectivity, higher use of smartphones in educational institutions and the growing preference of students to LMSs.
         
  
• More than 40%of Fortune 500 companies use the e-learning platform or LMS to take on and educate employees in accordance with the eLearning Industry.        
         
  
• LMS users use the following devices to log into their online courses: desktop (89%), laptop (76 percent), tablet (25 percentage), and smartphones (19%). It is evident that it is essential that LMSs be adaptable in order to cater to the different needs of students.
         
  
• The top-requested LMS features between 2022 and 2023 were accreditation and compliance management (53 percent), content authoring (15%)) and course libraries (15 percent). (Capterra)
         
  
• The average LMS budget for software varies between $15 and $40 per user.
         
  

Statistics on Association Membership

The majority of associations are small organizations dedicated to a specific industry, profession, or philanthropic goal. They usually collaborate with member organizations, trade collectives or even a combination of both.

The main purpose behind these associations is to foster information exchange, encourage top practices, increase member networks, and champion the interests of their members.

As opposed to traditional businesses, association members are a specific audience with special demands.

The character of every association is often shaped by its sector or the cause it serves. Let's look at some valuable insights to enhance association marketing and bolster member recruiting.

• Most of the reasons why people join associations are: networking opportunities (64%); continued training (39 percent) and understanding the how to apply best practices in their field (33 percent).
         
  
• 49% of associations reported increased membership by 2023, up by 38% from 2022 while 26% reported in 2021, with a dramatic increase in membership uptake over the past 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The top reasons associations believe prospects are not signing up for membership are: the perception that there is no value (60%) and lack of branding awareness (39%), lack of financial support from employers (29 percent).
         
  
• 34% of organizations ask participants to sign up for their community as a way of connecting with existing members.
         
  
• 48% of associations give members a 3 to 6 months grace time in which they can access their benefits following their membership expires.
         
  
• Engagement is by far the most frequent issue for organizations, with 51% equating lack of engagement with the reason why members did not renew their membership.
         
  
• Innovation is key when it comes to members' retention and acquisition. But, only 25% of associations reported as highly or exceptionally innovative. (Marketing General)        
         
  
• 13% of associations which added, changed or cancelled events saw increased engagement from members, indicating that it's important to change your plan. (GrowthZone)
         
  
• 60% of HTML0 offer its members monthly automatic payments 14% provide automatic monthly payments, but only 26% offer both options in 2023.
         
  
• The only thing is that 38 percent are using a procedure that can be used to reconnect churned members.        
         
  

Subscription Model Statistics

Businesses and subscription services have been popping up all over the place, and for good reason. Who doesn't love predictable cashflow as well as customer loyalty?

And, not only that, customers are fast to catch at the advantages of subscriptions versus the actual ownership. So it's not surprising that this type of model is taking off in a big way.

Let's delve into some pivotal figures that define the economy of subscription. These figures will help you understand why everyone's hopping onto the subscription train, and the reasons it's set to take over in the next time.

• An early report estimated the value of digital subscriptions as $650 billion.
         
  
• Then, by 2025, the figure is expected to rise to $1.5 trillion in accordance with the most recent estimates. (Lineup)
         
  
• 205 million Americans have reported using more than one service that is increase of 23 million more since 2020.
         
  
• By the end of this year, three quarters (75 75 percent) of direct-to consumer brands will offer subscription-based services. (RetailDive)
         
  
• The average growth of the subscription billing companies is between 30 to 50 percent each year. (The Paypers)
         
  
• According to a survey by Global Banking and Finance, 70% of senior business leaders in key industries including finance and retail think subscription models are crucial for growth..
         
  
• 53 The majority of finance chiefs polled by CFO reported hat 40 percent of their company's revenues is derived from a subscription product or service.
         
  
• More than three quarters of businesses claim that their subscription service helps retain customers and builds loyalty.
         
  
• Worldwide use in the world of subscriptions is at around 16% and is expected to increase by 30%. (Citi)
         
  
• By 2027, a projected 83 percent of U.S. households won't longer subscribe to a traditional television channel. (Leichtman)
         
         

Tips & Best Practices What Have We Learned?

Okay, let's wrap the story! Hopefully, you've picked up an understanding of the membership game by checking out those three kinds of membership.

There's a wealth of insights to help you change your approach and make better decisions and optimize your membership site. Here are just a few tips and the most effective techniques we've found:

        1. LMS (Learning Management Systems) Best Practices:

• Maintain Content Control: Ensure your LMS gives you full control over your content. Making real-time updates, additions or adjustments is vital for adapting to the ever-changing requirements of your customers.
         
  
• Prioritize Responsiveness: The statistics demonstrate a variety of devices being utilized to connect to classes. Select LMS systems that respond providing a seamless experience for your students whether they're using laptops, desktops, tablets, or smartphones.
         
  

        2. Best Practices in Association Membership

• Value-Driven Engagement In light of the fact that networking opportunities are the primary motivation for joining organizations, think about hosting regular webinars, virtual meet-ups, or forums to facilitate this desire.
         
  
• Customized Marketing With a significant rise in membership growth during the last three years, it's essential to know your target audience. Utilize targeted marketing strategies that are based on the specific requirements and needs of potential members.
         
  
• Re-engagement Strategies As only 38% have the ability to reconnect those who have been churned, you need to develop a strategy to bring back members who have left. This could be through special deals, surveys of feedback, or by highlighting benefits that are new.
         
  

        3. Subscription Model Best Practices:

• Multiply Payment Options In light of the various preferences for payment frequencies, offer multiple subscription choices, ranging that range from annual to monthly, in order to meet the different needs.
         
  
• Keep up with the latest trends with the online subscription market projected to grow dramatically, be sure to pay attention to new trends. It will allow you to adapt your offering and keep you ahead of the competition.
         
  
• Focus on retention More than three-quarters of businesses saying subscriptions help retain customers put money into strategies to improve loyalty. It could be via exclusive content, discount offers for members and regular feedback loops.

If you follow these top practices, you'll be better positioned to maximize the potential of your membership site, whether that's an LMS, an association membership, or a subscription-based platform.

In Summary

It's obvious: the subscription world is growing rapidly and has no sign of slowing down. Are you thinking of creating an online course, or adding an ongoing stream of cash for your business? There's no better time then today.

Remember, it's all about providing an excellent service that eases the burden for your members. If you can do that, you'll be able to see profits increase each year.

Start with the proper tools that will make setting up and managing your site's membership in a snap.

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