5 Strategies Course Creators Have to Take Advantage of Black Friday Sales -

Every person with an email inbox knows that big businesses use Black Friday to bring in new customers, market their products and build relations with their current customer base.

Even if you're just small-sized business owners on the internet doesn't mean you can't take a bite part of Black Friday pie, too.

There are five methods to maximize the benefits of Black Friday and Cyber Monday for online courses in your business.

Design an offer that will entice you

If people imagine making an appealing offer, then think of dramatically reducing the cost of their service or product. Actually it is simply an efficient arrangement of your product or services in which the price is more than the cost.

Here are some methods to present an offer that's actionable:

• Bundling. Consider putting valuable courses together with a reasonable price to customers that still results in high-quality sales for you.
• Value-added. You could add one-on-one coaching sessions or an appointment for a fee during the office, or earlier access for an attractive offer, which is much higher than the price discount.
• Risk Reversal. This means that your program is able to deliver the outcomes promised, without any risk for the user. It's usually thought of as a "money refund guarantee" exercise or as the initial class is completely free. It could decrease the hesitation towards the purchase.
• Segmentation. Create different offers depending on your previous purchases. Examples include customers who do not require a lot of your initial courses, but could be more attracted to continuing education programs to offer.
• Time limit. The existence of a timer forces people to respond quickly. The coupon's timeframe should small, with "early bird" as well as "last chance" incentive that give the impression of sense of urgency.

Begin to build anticipation this morning

In the days leading up to the Black Friday sale, your message must make your audience enthusiastic and eager for your special offer. You want them clearly aware about the coming the Black Friday promotion.

One of the best ways to build buzz is by creating a "Pre launch" page. The page can be an "Coming Soon" page, which can later be transformed into"the "Special Special Offer" page when the promotion is officially launched.

When thinking of what to add to a prelaunch/landing page consider these:

• Catchy headlines and clear copy: Be sure that you're clear in describing the course of your business and clearly explaining your value claim. You must be succinct and appealing, but you must also be explicit and concise, in order to entice users to sign up.
• Visual component: add pictures, images of your content, or, if there's the opportunity, upload an audio.
• An obvious call-to-actiona CTA (call to action) refers to the click on the button which permits visitors to purchase the products you offer. It is essential that your CTAs be clearly visible and easily available on your landing pages for your prospective customers to be able to find them.
• Social proofing components: if you have collected reviews from your previous students, add them to your landing page to increase your proposition's value.
• An opportunity to gather email addresses If your offer is not live yet include a section for potential customers to add their email addresses so that they are kept informed of your Black Friday offer. After Black Friday, the form may be used to sign up for newsletters.
• Refund Policy Utilizing phrases like "Money Back Refund Guaranteed" and "Risk-Free" will inform your customers of your return policy and assure even the most skeptical customers.
• Contact Information:Provide a way for potential students to get in touch with you , in order that you give them the feeling of security they need and boost your credibility as the creator of the course.

Design an Email Sales Series

You can't just make one email for Black Friday and one email to Cyber Monday any more. Making the best sales your emails is a well-thought-out strategy and plan. It is crucial to create anticipation through the pre-Black Friday and Cyber Monday emails.

The following are the five most popular emails that we think are best to send them for Black Friday/Cyber Monday weekend:

• E-mail 1(2 weeks prior to Black Friday): Announce that there's a huge celebration coming
• email 2(a couple of days after) The email will inform the upcoming sale
• E-mail 3(a one week prior to Black Friday): Launch the sale with a simple Clickable Coupon Code
• Email 4 (on Black Friday) Remind the customers to shop
• Email 5 (A few days after): Offer ending - last chance

Be sure to keep your email messages brief and to the point with clearly visible CTAs. Consider adding a countdown to your emails too. Your email should stick out by using relevant subjects, rather than "Black Friday Sales" or "Our Our Most Exciting Sales."

Configure Abandoned Cart Recovery for abandoned carts

The process of abandoning a cart occurs when people add items to their shopping carts but do not complete their purchase. Recalling carts which have been abandoned allows you to recuperate lost profits through email reminders or follow-up messages.

The carts of shoppers are abandoned for different reasons.

• Additional fees that you have to pay for aren't shown on the page that you will use to register for the course.
• A complicated checkout procedure which involves several stages
• Security issues (is this site safe?)
• Simple fulfillment rules (How can purchasers know when they will have the ability to access this course?)
• Technical issues or website glitches

Or, you can try to stop cart abandonment entirely: think of automating coupon applications, adding live chat on your site along with offering a variety of payment methods. If you can establish these trust-building elements at checkout, customers are more likely to purchase.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a worldwide program that invites people to show charity through giving. Giving Tuesday takes place every year on the Tuesday after Thanksgiving, as well as Cyber Monday. You can incorporate Giving Tuesday into your Black Friday or Cyber Monday plan by running the initial promotion to close of business on Tuesday. There is the option of having a portion of the Tueaday profits going to charity.

Make a custom email to be sent out on Giving Tuesday. The email must include the followinginformation: A short explanation of Giving Tuesday, the purpose of your fundraiser and the charity you're planning to support, as well as how much of your proceeds will go to charities. Make sure to share other ways that your customers are able to contribute to the cause, even if they did buy anything on your site.

Send a customized thank-you email to everyone who has purchased the course. Include a small gift for expressing your thanks.

Create a Black Friday Sale with

If you're really looking to increase sales for your classes There's no better time to start than Black Friday. Launch with confidence and entice your students by offering them an irresistible deal.

Want to try it out and see if you can make it work? Try this demonstration to a test drive before you commit.

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