6 video marketing mistakes to beware of (according the creators of content)

When he started creating videos, Pat Walls, the Founder of Starter Story was guilty of chasing any idea that came to his mind. He spent time making videos that were based on concepts that he later decided to scrap.
Happily, Pat learned quickly that properly planned-out concepts will save him time and produce higher quality content.

In this article we enlisted professional video creators to walk through the biggest mistakes they have made. Among them, chasing virality and talking overly fast, striving to be perfect or perfect, and spending too much on gear before you're even at ease in front of a camera.

Hear from the likes of Jay Clouse, Jay Acunzo Jay Acunzo, and Jayde I. Powell as they offer suggestions on how to avoid making the same mistakes that they did.

Mistake #1: Not vetting your thoughts

If you record videos but don't devote enough time and thought to creating them eventually slows the process and can cost you money.

The creator of Starter Story Pat Walls began creating videos, he made this very error. "So often, I'd have an idea, and then devote the next 10, 20 30, 30 hours to bring that idea to fruition and creating it -editing, shooting as well as post-production and all that."

"I'd be able to have saved quite a bit of time and be more efficient if I had just dedicated a little bit more time to think about the most effective way to use my time." admits Pat.

Since, in the real world, well-thought-out ideas frame how to present your video by way of the thumbnail and title, as well as keep budgets effective and in control.

What can you do instead: Brainstorm and evaluate concepts prior to production

Spend time coming up with thoughts. Then commit to fleshing out the ideas you have selected so that every video shot brings your idea to life.

Start with "putting together an idea list of 20 on a spreadsheet, then grading between 1 and 10. Then, sort them from the highest to the lowest according to their score to pick only the ones most impressive and then throw everything else away," Pat suggests. Pat.

Something to keep track of: instead of rating ideas based on which ones that youthink are best, you should validate the ideas based on:

• What relevance do they have to your ideal viewers
• How well they align with your experience or product you're marketing

The best ideas are ones which combine both.

Spending time creating ideas can make it easy for you to produce videos that will entice viewers. You also wouldn't need to go back and revise ideas once they've been recorded.

Extra tip:Identify who you're making videos for.

Because the success of any concept for video is heavily dependent on its relevance to the viewers you want to reach, ask yourself: what is the type of content that my audience will be engaged with?

Instead of making assumptions, investigate what kinds of questions you would like to hear from your potential viewers in regards to your field of expertise.

Begin by understanding precisely:

• You'd like to create videos for
• What subjects do they research or follow?
• Which channel(s) you watch your the videos?

In essence, the ideal customers are the people you want to market your product to. Enter words describing them in an audience research tool such as SparkToro in order to determine their

• Demographics (age and gender)
• Who do they follow on social media
• What they talk about

Next, review the people you follow on video-driven channels like TikTok and Instagram for a look at the is the content they're sharing. It's not about copying the strategy of their followers, but rather to figure out the tone and content of the content the ideal audience is taking in and engaging with.

The second mistake: thinking that a viral video will drive business results

No matter how good the idea you have, there's no guarantee your content will become viral. There's also no saying what effects a virally-produced video might bring to you, aside from an uptick in your follower count. Yet, Dan Bennett of Video for Entrepreneurs states that a majority of beginner video creators chase virality.

"Oftentimes when I meet with people, especially in the beginning stages people are looking at video as something that's costly, and they're forced to pay a lot for. This video is going to go out and do all the work for them." says Dan. "It's most likely become a hit. It will change the trajectory of their business. And although that happens in one in every probably 10,000 videos, it's not something to be counted on."

What can you do instead: Be consistent

Instead of believing that that one viral video is all you need to win at video marketing, consistently publish videos that inform, entertain and ultimately increase sales. Dan suggests "putting together a body of work -- making multiple videos on the same topic, covering diverse aspects, and guiding someone on a journey [with youto take them on a journey."

An engine for video like this helps you stay on at the forefront of your audience' minds, letting you earn their trust, which is essential for improving business performance. The viral videos don't provide this, however, since people only see it one time and then, soon enough, forget all about it.

Mistake #3: Investing in gear before nailing camera presence

"We want to look good in our clothes, therefore we purchase the expensive lighting equipment, buy an costly microphone, and we purchase an expensive camera, or pay for or spend time on the editing to create flashy images, adding gripping animations and colourful subtitles and emoticons, as well as B-roll and all these things," says Jay Acunzo who is the co-founder of The Creator Kitchen and host of the Unthinkable podcast.

Problem with this? The latest equipment won't be able to help you convey your main idea effectively until you've mastered camera-related presence. Take into consideration how you portray yourself on camera, the energy you bring as well as the manner in which you deliver a story.

"Because the most effective form of video marketing is all about having a good microphone as well as on camera and if you're unable to do that, then all of it is worthwhile until you can master the skill to sit in the chair or before the camera to deliver the message," Jay points out.

What can you do instead: Master camera presence

"Put yourself on a deadline and create enough video content to get better in front of the camera] before you spend any time or any resources, any budget (team or personal) in an effort to get better at what you can do incrementally," advises Jay. Go through the video you recorded for understanding:

• What to do with the camera
• Which non-verbal cues are engaging
• and how do you keep your speech moving to ensure maximum impact

You can then go back and apply the changes in the new material you recorded.

Fourth error: talking excessively

If you are too talkative, you unintentionally divulge a wealth of information -confusing your viewers, and the viewers completely.

The founder of The Em Dash Co and host of Creator Tea Talk, Jayde I. Powell has had to deal with similar. Jayde I. Powell explains "Oftentimes it's because being a marketer I'm trying to convey the message out so much that I don't remember who I'm talking to and what kind of content they consume or what they're looking for in it."

With time though, Jayde has realized, "A part of my job as a creator of content and a content marketer requires me to take a lot of information, and then turn into fresh content but also make it more digestible."

How to handle it: Plan your content However, you shouldn't be over-planning it.

• Refine your opening lines
• Take out any sentences that don't add to the overall video idea
• Edit or delete data based upon your viewers' knowledge of the topic

The information you share is easy to understand and useful to the people who read it.

5th error: talking too quickly

Besides being mindful of how much you're talking, pay attention to the way you pace your speech. If you speak too quickly and you're making it hard for viewers to follow along. If you talk too slow the risk is that you'll lose viewers due to boredom. Whatever the case, unthinkingly pacing reduces the impact of your message since it doesn't give viewers enough time to absorb the information you're providing.

Public speaking coach, Nausheen I. Chen shares she was a speedy speaker in the past. "Maybe it was the nerves, the adrenaline, the stress of making super video clips for social events however it seemed that I was at 1.5x speed throughout the whole duration."

"In actual fact, I prepared for everything, except for my speech skills. I planned for the content as well as the lighting, background, and the setting," Nausheen recalls. "But reality is that you could have the best cameras, the best lights, and the most engaging images, but if you don't know how to show your camera with the appropriate energy when you're not able to vary your pace and make those pauses the message is likely to be lost."

What to do: Recheck your speed and write down your pausing

Sixth Mistake: Struggling for the perfect result

"When I was getting started using video, the error that I made all the time was attempting to make the perfect video and thinking that I was able to," acknowledges Jay Clouse, Founder of Creator Science.

The pursuit of perfection can be impossible and stressful as it is a constant process of rethinking every decision you make. In the end, it hinders your ability to be yourself when you are on camera.

"Because once you begin striving for perfection, you are forced to ask the question: 'what is the perfect?' "And what you probably will end up doing is to compare your work to someone else's work, who's been doing the same thing for a longer period of time than you've. So, you attempt to come up with a similar and memetic rendition of the work that this person has done. "[But] you're never capable of being able to do it as well." Why? "Because they're probably greater experience, and additionally because they're making 'their' videos."

What can you do instead: Find your style

This is easier said than accomplished. But Jay recommends being a little loose in camera to show your personality. "[This is because] you won't feel like you're being rigid. You won't try to imitate your style."

All it takes is getting the notion that there is no need to copy anyone. You should instead, "Make the video that you would like to create, in the same way as you would create your own," Jay points out. Be aware that figuring out your own style requires the time. Therefore, Jay Acunzo's suggestion of creating numerous videos as often as you can in order to master camera presence can be helpful also here.

Make high-converting videos today

The simplest way to summarize it is make time to think about your video ideas. Work on your story telling, speaking and camera presentation skills. Be sure to prepare your script for your video content and highlight:

• What will you talk about
• How you'll cover the issue
• You'll stop for a moment or two
• How you'll vary your speed

And if scripting gets time-consuming, use 's AI script generator. Let's make videos that get your viewers hooked to the close