7 Essential Features You Need for your customer education technology Stack
In the present competitive environment customers' education and training is no longer just an "nice-to-have"--it's essential for scaling your business and building lasting customer relationships.
Through providing engaging education experiences, your team can assist your customers in getting the most out of your products, increase retention, create loyalty and build a community that is full of happy customers.
While the costs of customer acquisition continue to rise, focusing on the education of customers allows you to create value at every stage of the customer experience, from beginning to onboarding, all the way through renewal.
In this article, you'll discover the critical aspects of the ideal customer education tech stack, and the best tools that will help you expand your training programs, engage your customers in every interaction and expand your company.
Read on to find out the 7 essential elements your customer education platform must have to drive the right direction and be noticed in today's market.
Skip ahead:
- The reason why customer education is an effective tool to help grow
- Utilizing Plus to encourage growth via educational efforts for customers
- The ideal technology stack for customer education.
- Conclusion
Why customers education is a method to help grow
When you educate your customers, you're not just providing them with your product but creating ongoing value that encourages customer loyalty, increases product use as well as encourages the growth of your business.
If your clients are aware of how to maximize the value of your products They're more likely to renew contracts, expand their usage, and even become advocates for your brand.
In an ever-changing market, providing education that delivers constant bursts of quality instead of an one-time event gives your company the edge. Incorporating education for customers into each step of the process starting with onboarding and ending with advocacy, will set your clients (and your company) up for long-term success.
The new age of customer education spans multiple levels of the customer experience that include:
- Onboarding
- Adoption
- Renewal
- Expansion
- Advocacy
By utilizing the appropriate technological stack to support customer education companies can create learning programs that foster long-term relationships with customers, increasing customer loyalty, and converting many of their customers into brand advocates.
"We enjoy teaching the next generation of social media professionals. With the integration of online learning in the higher education classes Students graduate with a certification that they are able to display... and even land their ideal job within the Social ."
- Sarah Whyte, Former Education Marketing Specialist, Hootsuite
The numbers are clear. Companies with extensive customer education programs have an average increase in revenue of 7.6 percent. Additionally, there's an average 38.3 percent increase in product adoption for products specifically targeted by education as well as an average of 26.2 percent increase in the satisfaction of customers, and a 35 percent improvement in the life-time value of each learner.
Utilizing Plus to encourage growth through customer education
With Plus, your organization can design inspiring educational experiences, that are interactive and enhance customer interactions. By helping them succeed with your product, you'll improve customer satisfaction and loyalty, and increase product adoption, renewals, as well as expansion over time.
Plus is designed to scale alongside your business, handling everything from course development to learner management without technology limits. When it comes to educating hundreds or even thousands of customers, Plus ensures you can give them the right training in order to maximize the benefits they receive from your product--leading to lasting customers' loyalty as well as growth for your business.
" Plus provides exceptional capacity, which allows companies to expand their courses and students base without any limitations. It can handle unlimited classes, students as well as bandwidth. It ensures that companies are able to expand their online learning offerings without worrying about the technical limitations ."
HTML0 - Guy Marion, Chief Marketing Officer at Chargebee
The perfect educational tech stack for the customer
A good customer education technology stack is crucial to build lasting, meaningful relationships with your customers. Your technology stack must allow you to deliver customized, engaging learning experiences that meet your customers' needs while supporting your business goals. By using the appropriate tools, you can scale your education programs effortlessly, reduce customer churn, and empower your users to get the most value out of your products.
In this article we'll look at the seven essential features the platform for customer education must have to create impactful learning experiences that will lead to long-term success:
- Content Creation Tools
Your customer education programs is dependent on the tools you employ for creating and delivering information. To create engaging and scalable learning experiences, you require content creators that are easy to use versatile, adaptable, and straightforward for your team to use--regardless the technical expertise.Platforms such as Plus have a broad range of tools for creating content, including:
- Drag-and-drop course creator Create and manage your courses without coding knowledge.
- Multimedia supports - Incorporate video, quizzes, surveys, and downloadable resources to cater to diverse learning styles.
- Interactive capabilities You can engage your clients with interactive quizzes, assignments and other gamified features.
- AI-powered content creation speed up the creation of courses by using AI tools that help you make quizzes, courses and outline in just a few minutes.
- The Online Community and Engagement
A strong and vibrant community for your education program drives engagement and fosters the long-term relationship. Platforms like Plus include community-building features which allow customers to meet, exchange knowledge and develop as they gain knowledge.
Some of the key characteristics are:
- Discussion forums and forums. Create special areas where users can post questions, discuss their experiences and help one another.
- Remarks and threaded replies Create greater connections, allowing your users to participate in meaningful discussions in your system.
- Personalized recommendations Send personalized learning recommendations, award digital badges, and hand out certificates to recognize learner achievements.
- Social sharing - Encourage learners to share their successes and your content across social media platforms. This will increase your reach naturally.
By integrating community-building tools, you'll create a community where customers actively engage with you and each other--ultimately boosting customer loyalty and retention.
" Plus provides the capability and versatility to assist us attain the objectives of business we want. If we'd had begun using Plus one or two years previously, we would have gotten to where we're in the present much more quickly. "
- Ryan Chynces, Former Online Education Manager at Hootsuite
- Commerce Engines
The platform you choose for customer education will not only provide value through learning but also allow you to profit from your educational content. Platforms like Plus offer built-in engines for commerce that make it easy to earn revenue from educational programs.
Important features in commerce include:
- Multiple pricing models offer flexible choices such as memberships, subscriptions as well as one-time payment options to cater to different customer needs.
- Sales tools that are advanced manage promotions, design bundles, and launch promotions to boost chances to sell.
- With built-in payment processing Safe and seamless payment solutions with integrated tax management to simplify the process.
- Models of recurring revenue Increase long-term earnings through subscription-based classes or membership-exclusive content.
- Integrations and Connections The smooth experience for your customers depends on the way your platform is integrated with the rest of your tech stack. Look for platforms that offer powerful integration features, which allow you to connect with the applications you are already using to streamline workflows.
Important integration characteristics are:
- CRM integrations Join platforms like Salesforce to handle customer information and monitor learning progression along with customer interactions.
- Email marketing - Integration with tools like MailChimp to send customized learning reminders, courses updates and campaign to engage.
- Analytics platforms - Connect with Google Analytics or other business intelligence tools to track learner engagement and course performance.
- Automation Utilize integrations to your stack of tech to simplify and automate processes like the enrollment of students into classes in response to triggers like purchases of products or inquiries from support.
- Scalability and Customization
The ability to customize is essential for creating an educational experience for your customers that is consistent with your branding and fulfills your business's requirements. Platforms such as Plus provide a range of options for customization that permit you to tailor your educational environment to fit your business and enhance its features.
Key customization features include:
- White-labeling Fully brand your mobile app, and course pages with your own branding, colors, logo and domain name for an effortless experience.
- Custom-made coding possibilities to You can access advanced customization options through coding to modify the look, feel, and function of your website when needed.
- API Access - Make use of APIs that are open to connect more deeply to your stack of tech that allows you to enhance the capabilities of your platform and create your own workflows.
- Flexible course layout-Customize the content of your courses, such as learning paths, prerequisites, and layouts of courses, to fit your customers' specific demands.With these customization features it is possible to assure that your educational course is consistent with your branding and delivers an optimized learning experience that is in line with your goals for business.
- Enterprise Features As your business grows, your customer education platform must scale alongside it. Platforms like Plus offer enterprise-ready features designed to handle large-scale operations and ensure your customer education program is secure, efficient, and scalable.
Key Features Include:
- Single Sign-On (SSO)- Streamline access for your users through allowing them log into your corporate account using existing login credentials.
- Multi-Factor authentication (MFA) - Enhance security with additional layers of authentication, protecting the data of your users and your application.
- Unlimited administrators empower your team with multiple administrators who can manage courses, users, and reports without added fees for licensing.
- ScoRM-compliant - Ensure seamless content integration by supporting SCORM, allowing you to import courses from other systems.
- Enterprise-grade security Security for enterprise-grade securitySOC 2 security, user authentication that is secure and privacy safeguards help protect your data from theft and in line with the industry standard.
- Analytics and Insights In order to continually improve your customer education program It is essential to have deep insight about how learners are engaging with your material. Platforms such as Plus have robust tools for analytics to help you make informed decisions based on data and increase your programs' effectiveness.
Some of the key analytics tools include:
- Learner progress tracking Track individual student progression, completion rate of courses as well as engagement levels in order to determine areas for success and areas for improvement.
- Custom-designed reports - Generate tailored reports to monitor key indicators like the amount of time spent by learners in the course, effectiveness of the content, as well as overall performance of the course.
- Data export It is easy to export learners data to integrate your favorite analytics or business intelligence tools for additional analysis.
- Engaged insights Learn which content feature, modules, or content are most engaging for the users you serve, and allow you to improve and refine the content you offer.
By using these tools for analytics let you eliminate the any doubts about customer education. You can assess the effectiveness of your education program and continuously improve the education experience in order to achieve more effective outcomes.
Conclusion
A successful customer education program is a matter of having the appropriate stack of technology. To deliver impactful learning experiences and scale your education programs for customers Make sure that the platform you choose has these key features:
- Content creation tools Flexible and intuitive tools to allow your team to design engaging, interactive courses with ease.
- Engagement and community features that create a the feeling of belonging and interaction among learners, boosting the retention of students and building loyalty.
- Commerce engines integrated payment processing, pricing models, and tools that help make your content more profitable.
- Integrations: Seamless connections with your existing tech stack, which allows you to simplify processes and increase efficiency.
- Customization Full branding and the flexibility to customize your learning environment to meet the specific needs of your business.
- Enterprise-ready features Secure, scalable options including SSO MFA, sSO Unlimited admins, as well as compliance tools to support large organisations.
- Analytics and insight: Robust data tracking and reports to continually optimize your program for customer education and drive better performance.
If you choose a platform such as Plus with these vital capabilities, you'll be able to provide high-quality educational services in a massive way and observe significant improvements in the engagement of your customers as well as retention and growth.
Unlock The Full Potential Of Customer Education.
To unlock the full potential of your program for customer education, you need a platform that's built for scalability, flexibility, and ease of use. With Plus, you can create personalised, engaging educational experiences that allow your customers to gain the most out of the product, resulting in higher satisfaction, retention, as well as revenue.
Ready to evaluate whether Plus is the best choice for your business?
Download our Customer Training Evaluation Guide for a look at what Plus can assist you in creating a the best customer education system which drives engagement and growth.