7 Methods to Personalize Automated emails based on subscriber actions

In an age of personalized marketing, a one-size-fits-all approach of marketing via email doesn't work any more. Email marketers and businesses that deal in e-commerce typically have a wealth of data about their clients, however they usually fail to use this data effectively. With the increasing number of companies using email marketing and it's essential that as an email marketer you come up with new strategies to ensure your clients are engaged.

It was a time that including the "first name" of subscribers in the email was believed to be one of the most effective ways to increase the conversion rate. The ability to send customers timely, relevant emails which will be pertinent to their needs is essential in order to keep them interested about the brand.

Automating and personalization, when combined, can make a difference to business. This analysis illustrates that According to Experian studies, businesses who personalize their marketing messages are able to achieve more specific click rates as well as one-percent greater open rates than those that do not tailor. The study also shows that trigger emails result in more response rates to conversion for the same number of emails, as opposed to "batch or blast" email blasts.

In the process of creating customized campaigns to promote your online store email, you have to follow a few simple but sophisticated procedures for directing your email marketing campaigns effectively.

Answer the Questions You Want Answered

To send automatic emails, it's necessary to gather data from your clients. The best way for collecting this data is asking customers to select particular preferences which will aid in segmenting the information. When customers sign-up to your newsletters, you can question them about their reasons for choosing to receive your newsletters. Their responses will offer insights which can help you mail relevant, targeted messages.

This is a sample of an email sent by Marisa Murgatroyd, the co-founder of Live Your Message. In the message it asks the recipient to take a quick survey, which will allow her to classify the users by their interests, and forward only messages which are appropriate to their interests.

Build Customer Personas

Once you get feedback from your customers You can create individual customer profiles using the data you've collected. If you can understand your clients and your subscribers' preferences regarding email, you can develop better experiences that are more tailored to your customers. This will allow you to provide your subscribers to your email messages with a better-targeted and personalized experience.

 Consider Location and Time

Check your email according to your location and timing to find out what is most effective for your needs. Certain times during the day prove to be the best for delivery of emails . There are many customers around all over the globe, and in various times zones. It's crucial to address all of them. A few customers are more responsive to your messages if they're sent at a specific time throughout the period of time. Make sure you do A/B tests for your emails to identify the most efficient moment when customers are able to reach you via email, and alter your email's sending frequency accordingly.

7 kinds of automate email messages triggered by subscriber behavior

Once you've collected enough data so that you are able to segment your subscriber base into groups It's now time to create automatic trigger emails that are based on specific segments and behaviors.

There are seven types of emails with triggers that could be sent out to your clients:

     1. Welcome E-mails

Welcome emails are sent out in order to connect to the subscriber who has signed up. This is the first message you will send to confirm the sign-up. It will allow you to sort your database using your customers to provide their preferences. It is suggested to deliver the sequence of welcome emails with the initial one is a welcome note and introducing your offerings and then a follow-up one that asks about your subscribers' preferences as well as follow-up emails with specials and discounts on your future purchases.

Check out the sample Welcome Email sent by Hootsuite. It provides instructions for subscribers on how to get started by using their online tools. This is the first email of the series which is activated and delivered when a user decides to sign up.

     2. Mails from abandoned carts

The emails about abandoned carts will be sent out to purchasers who've added products to their cart but did not make it to the checkout. Highlighting the abandoned products by offering discounts or free shipping to proceed to the checkout process can be a great option to get them to finish the purchase.

Check out this email from the company Asics. They've highlighted one the abandoning products by placing it up on the main banner. The banner also shows all the other items in the cart beneath. They also have displayed products that encourage cross-selling to increase the likelihood of a customer to return to the site in order for a purchase.

3. In Stock Emails

Back-in-stock emails are email messages that you can send to those who want to buy an item but was not in availability and have decided to receive an email anytime the item becomes available in your inventory. Sending an email informing customers about the availability of the item/s can be a fantastic method of bringing them back to your website for the purchase.

This message from Kauffmann The Mercantile can be an excellent example. It is an excellent instrument and tool to make your customers feel appreciated.

4. Price Drop Notifications

The emails about price drops go to customers who have left your online store or cart most likely because of the cost of certain products for which there is no discount. If items that you have been to previously are now available at a discounted cost It's an excellent idea to let customers know about the price drop. It is a good opportunity to lure those who previously were looking to purchase from your.

Look at this sample taken from This sample is from Target The Target has notified the customers of the new discounted price for items on their shelves, as well as other recommended products. The information will convince the customers to buy the item.

5. Order Confirmation

When customers are finished shopping and have placed an order, you must immediately be sure to send an order confirmation email to them, confirming as well as thanking them for completing the purchase. It will allow them to recheck their purchase and adjust it should they need to. Incorporate a receipt of payment and an overview of the order in order to ensure that the transaction is transparent. Give them the option to monitor their order, as well as to offer feedback. Also, you can consider selling similar products or cross-selling.

This is an example of an order confirmation email received from Amazon. The purchase in question was an ebook. Notice the way Amazon recommends similar ebooks at the bottom of the email.

     6. Order Following-up Emails

When a customer has placed an order through your website When a customer places an order via your site it is your responsibility to send email follow-up messages. Create follow-up email notifications with relevant product suggestions along with related product recommendations. They will also contain information about tracking orders, the order's summary, and payment details.

Check out this email sent by Etsy, informing customers of the status of their order.

7. Re-engagement Emails

Re-engagement emails focus on rejuvenating the relationship you have with customers and those who haven't opened the emails you sent them or bought your products within a particular period of time. Re-engagement emails may be successful at attracting customers back to your website. You can send a series of emails in order to woo your disinterested customers and encourage them to buy on your website. Additionally, you can include deals or promotions that will encourage customers to return to your site and place an purchase.

Here's an example of a re-engagement email sent by Pinkberry, offering their subscribers a FREE yogurt at any Pinkberry retailer within 7 days.

Automatic emails are the most efficient in the event that they're customized

Hyper-personalization is what will keep your email subscribers interested in your business. The next time you plan for your marketing email campaigns ensure that you go above just adding their names to the email messages. Sending personalized messages that are based on your subscribers' habits and preferences is vital to ensure that your automated campaigns run effectively.

Kevin George is the Head of Marketing for EmailMonks One of the fastest-growing email design and coding companies that is a specialist in creating elegant email templates, including Photoshop to HTML email conversion and the free HTML template for email. Kevin is a fan of sharing his knowledge as well as thoughts about the best email marketing strategies and practices at his blog on email marketing.

Article was posted on here