7 strategies to personalize automatic mailers based on the behavior of subscribers

In this age of personalization marketing, a standard-fits-all method for marketing through email does not work today. Email marketers and businesses that deal in e-commerce generally have plenty of information about their clients, however they do not always use this data to the fullest advantage. With more companies relying on emails for marketing, it's vital for you as an email marketing professional you come up with new methods to keep customers interested.

Gone are the days when including"the "first name" of subscribers in emails was thought as one of the most effective methods for increasing conversion rates. Being able to send your recipients timely and relevant messages which are appropriate to their preferences is crucial in keeping them interested in your company.

Personalization and automation, when used together, work wonders. An study shows that, according to Experian, companies who tailor their promotional emails have 27% higher individual click rates as well as 11 percent higher open rates as compared to those that do not personalize. In addition, the report states that trigger emails result in greater results in conversion for the same number of emails, as opposed the "batch blast" emails.

In order to create custom-designed email campaigns to promote your online store emails, you need to utilize a couple of easy but advanced techniques to run the email marketing campaigns efficiently.

Be Prepared to Answer the questions you should ask

For sending out automated emails, you need collect data from your customers. An effective way to do this is to request your clients to make particular preferences which will help you in segmenting the data. If your customers sign up for your emails, it is possible to ask them to explain their motives for selecting your emails. The responses you receive will give details that will help you in sending more pertinent and more specific messages.

This is an example of an email sent by Marisa Murgatroyd who is the founder of Live Your The Message. In the email she asks email recipients to fill out a brief questionnaire, which allows her to separate the people who prefer to be separated and to send only emails that are most relevant to them.

 Build Customer Personas

Once you get feedback from your customers When you receive responses from customers, make personalized profiles of your clients from your data. For the purpose of understanding your customers and subscribers to your emails better and gaining more personalized experience for your clients. This can help provide the recipients of your emails a better experience and a more targeted.

Be aware of Time and Location

Review your email in relation to the time and location in order for more insight into what works for your needs. Certain hours of the day are proven to be the best to deliver emails . Customers may be spread across the world in different times zones. Therefore, it's crucial to ensure that all customers receive the same service. Customers might respond better to your emails if they're sent out at a particular period of time during the day. Make sure you do A/B testing for your emails and find out what is the most optimal time to are reaching out to you and alter your email's sending frequency accordingly.

7 types of automated emails triggered by Subscriber Behavior

When you've gathered enough data to divide your subscribers into segments and then create automatized trigger emails for certain segments as well as specific activities.

The following seven different types of trigger emails which can be sent out to clients of yours:

     1. Welcome E-mails

The welcome emails are a great way to establish connections with your new signing subscriber. The first email you send to confirm sign-up. It will allow you to filter your list by asking your subscribers to reveal their preferences. The best approach is to send a order of greeting messages with the initial one as a pure greeting note that introduces your service and the third one will ask about your subscribers preference and subsequent emails will inform them of special discounts and offers on their future purchase.

Have a look at the example welcome email from Hootsuite.. This email directs the user to sign up for their online tool. This is the first in the series of messages that will be sent out. The email will be delivered as soon as the customer opts in.

     2. Abandoned Cart Emails

The emails about abandoned carts are sent out to clients who have added items to their cart, but didn't make a purchase. Highlighting the products that have been abandoned, through discounts or offering free shipping to proceed to the checkout procedure can be a fantastic option to encourage them to finish the purchase.

Take a look at this email sent by The Asics. They've highlighted one of their items that have been abandoned by placing it in the top banner and showing the rest of the items that are on the cart. They also have displayed products that have been cross-sold to increase the chances of the customer to revisit the website to make a purchase.

3. In Stock Emails

Emails that are back in stock those which you can send out to people who are looking to purchase a particular product which was not in availability and they have decided to be informed when the product is back in stock. The sending of an email to inform your customer of availability of the product is a fantastic method for getting customers to return to your website to buy the item.

This message from Kauffmann of the Mercantile is a good instance. This email is a fantastic way to let your customers feel valued.

4. Price Drop Reminders

Price drop emails are sent to clients who have abandoned your store online or abandoned their cart due to the prices of items that aren't discounted. If the items you previously looked at are offered at a reduced price you should notify customers about the price drop. This is a fantastic opportunity to convince those who used to be interested in purchasing from you.

See the below example from Target, the retail store. Target as well. Target informs its customers of discounts on the items they have in their cart. It also lists other products that are recommended. It will then convince the buyer to buy the item.

5. Order Confirmation

Once customers check out and placed an order You must deliver an order confirmation email to them. This will acknowledge the purchase as well as thanking them for having completed the transaction. It will allow them to re-check the order and alter it if necessary. Also, include an invoice for the payment along with an order overview to ensure that your purchase in the public realm. Offer them the chance to monitor their purchase and to give feedback. Also, you can contemplate cross-selling, or offering similar products.

Here's an example confirmation email from Amazon. The item in question was an ebook. Pay attention to the way Amazon offers similar books on the bottom of the email:

     6. Order Following-up Emails

Once your customer places an order through your website It is your responsibility to send follow-up emails to the customers who made an order. Send automated follow-up emails that include relevant product recommendations and suggestions on related products. The emails also contain information regarding tracking orders, as well as details about the purchase, and the details of your order.

Have a look at this mail sent out by Etsy that informs buyers about the progress of the shipped order.

7. Re-engagement Emails

Re-engagement emails are designed to renew relationships with customers and clients that haven't read your emails or purchased from you within a specified timeframe. Re-engagement emails that are effective will encourage people to go to your website. Send a string of emails in order to woo back those customers who aren't interested and bring customers to your site. Additionally, you can include deals and promotions that encourage customers to go to your site and buy something.

Here is an example of an email re-engagement from Pinkberry which offers their customers free yogurt when they visit any Pinkberry store within seven days of:

Automated email messages are more effective when they're personalized

Hyper-personalization is what will keep your email subscribers interested in your business. When you next plan for your emails ensure that you are not just putting names to the email messages. Making personalized emails that are that reflect the interests of subscribers and their behaviors is the key to making sure your automated email campaigns work effectively.

Kevin George is the Head of Marketing at EmailMonks one of the fastest-growing email design and coding companies that specializes in the creation of elegant email templates including conversion of PSD documents to HTML email templates, as well as a free HTML templates for emails. Kevin loves to share his expertise and thoughts on methods for marketing emails and best methods in his blog on email marketing.

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