7 ways to personalize automated emails, based upon subscriber behavior

In this age of personalized marketing, a standard-fits-all method of marketing via email doesn't make sense in the present. Companies that use email marketing and use e-commerce usually have lots of data about their customers, but they are unable to utilize that data to their full advantage. There is a growing number of companies using emails for marketing. It is essential that as an email marketer you think of creative ways to ensure that your customers are engaged.

Gone are the days when using a 'first name' of your subscribers' names in email was considered to be among the most efficient strategies for increase conversions. Making sure that subscribers receive pertinent, timely emails that are appropriate to their interests is crucial to ensure that they're interested in your business.

Personalization and automating, when utilized together, work wonders. Its research compilation shows that, Experian reports that companies who personalize their emails for promotional purposes have an increase of 27% in individual click rates, as well as 1 percent more open rates as compared to those that do not personalize. Additionally, it says that trigger emails result in more response rates to conversion in the same quantity of sends as compared to "batch or blast" email blasts.

In the process of designing custom-designed campaigns for your e-commerce email marketing, it is essential to use a couple of basic but effective methods to run the effectiveness of your email campaigns.

You must be prepared to respond the appropriate questions

For sending automated triggered emails, it is necessary to collect customer information. An effective way to do this is by asking your clients to select particular preferences which will help you in segmenting the information. Once customers have signed up for your emails, you could question them about their reasons for opting for your emails. Your responses can provide insight that will lead to sending more targeted and relevant messages.

Here's a sample email sent by Marisa Murgatroyd, who is the founder of Live Your message. In the email the recipient of her email is asked to complete a short survey, which will allow her to sort people by their preferences and mail only emails that are relevant and relevant to their needs.

 Develop customer personas

When you have received the response of your customers, build customer personas with the data. In order to get to know your customers and subscribers better, you can develop more personalized experiences for the recipients. This can help provide those who receive your email with a more enjoyable experience, and more relevant.

Take into account the timing and place of your visit.

Examine your email accounts according to location and time to get a clear idea of what works best for you. Certain hours of the day tend superior when it comes to . Your customers may be scattered across the world in various time zones. It is therefore essential that you provide all customers the same level of service. Some customers will respond better to emails if they're delivered at certain times of the day. Be sure to conduct A/B tests for your emails and determine what is the most optimal time for when clients reach out to your emails and then set the send time to match.

 7 kinds of automate E-mails triggered through subscriber behavior

After you've got enough data for you to correctly segment your email subscribers and then set up automatic trigger emails for specific groups or events.

There are seven different types of email that trigger a certain action. are sent to customers:

     1. Welcome E-mails

The welcome emails will join you to the new subscriber. This is the first message you send out to confirm that you have signed up. It can help you filter your email list by asking your customers about their preferences. You should preferably run an series of welcome messages which include the initial one as a welcome email as well as announcing your products in a subsequent one that asks for subscriber' preferences, and the subsequent ones with offers and special offers that customers can avail for their future purchase.

Take a look at this sample the Welcome Email by Hootsuite.. It guides subscribers to get started using their online service. It is the initial email of a sequence of messages that trigger. The email is sent when subscribers decide to join.

     2. Mails left behind by abandoned carts

The emails for abandoned carts are ones which are sent out to customers who've placed items in their cart but didn't complete the purchase. Highlighting the products that were abandoned with discounts, or offering free shipping, and then allowing them to go through the checkout process is an excellent method to get them to complete the purchase.

Check out the email that was sent out by The Asics. They've highlighted the item that were not sold by placing it on top of the banner, and displaying the other items on the cart beneath. The site also displays items in order to promote cross-selling and increase the likelihood of customers returning to the website in order to buy.

3. In Stock Emails

Emails with back in stock are messages that are sent to customers who want to buy a particular item which was not available in inventory and who have chosen to receive an email notification when the product is available in inventory. Informing customers about availability of the product is a great way to bring customers back on your site to purchase the item.

This email is from Kauffmann The Mercantile is an ideal illustration. The email you receive is a great way to let your clients be appreciated.

4. Price Drop Notifications

The price drop emails go to those who have abandoned your website or shopping cart, most likely because of the price of specific products for which there isn't a discount. When the previously browsed products have been reduced in cost, it is your responsibility to let customers know about this. It's a great opportunity to get customers initially interested in purchasing at your.

Take a look at this example from the retail store Target that provides customers with information about the lower prices on items that are that are in their shopping cart, in addition to other products that are highly recommended. The information will motivate customers to buy the item.

5. Order Confirmation

Once customers check out and have placed orders, they will receive an order confirmation email to them, validating the order and thanking them for making the purchase. They will be able to check their order again and make changes if necessary. Incorporate a payment receipt as well as an overview of order in order to keep the transaction in order. Also, give them options to monitor their order, and provide feedback. It is also possible to think about cross-selling or offering similar items.

This is a sample of a confirmation email from Amazon. The purchase in question was an ebook. Note how Amazon recommends similar books in the middle of the email.

     6. The Order Follow-up E-mails

After a client has placed an order on your site It is your responsibility to send follow-up messages to your customer. Make follow-up emails which will be automatically sent out, and include product-related recommendations as well as related suggestions for items. The emails also include information about specific information on tracking your order, the purchase's overview, as well as information about payments.

Check out this email sent by Etsy that informs the customer about the progress of the shipment of the order.

7. Re-engagement Emails

Re-engagement emails seek to improve your relationship with users and clients who didn't open your emails or didn't purchase from you within a specific period of time. Re-engagement emails may be successful in getting visitors to your site. It is possible to send a sequence of emails to woo the customers you have lost interest in and encourage them to buy from your site. It is also possible to incorporate discounts or offers in order in order to encourage your customers to revisit your site and make a purchase.

Here's an example the email reengagement from Pinkberry that offer their customers free yogurt for visiting an Pinkberry retailer within seven days of:

Automated emails are most effective when they're personalized

Hyper-personalization is what will keep your email subscribers interested in your business. As you plan the next phase of your email marketing campaigns, be sure to do more than simply include their names in your email communications. Making personalized email messages based on your readers' preferences and desires is vital to ensure that the automated emails work well.

Kevin George is the Head of Marketing at EmailMonks which is one of the fastest-growing email-related companies and coders which specialises in creating stunning templates for email, Photoshop to HTML email conversion and free HTML email templates. Kevin loves to share his expertise and ideas on emails marketing and best techniques on his blog about email marketing.

This post was first seen on here