8 Ways to Reward Loyal customers on your Membership Website
Who wouldn't want to be rewarded by a company for a job well done? Perhaps it was an award of gold in grade school, the right to attend the party of your youth and cashback on purchases, no one can resist a good reward.
What if you applied this same mentality and implemented it in your membership company? Would it be different if your website for members included attractive incentive programs that helped you keep your loyal and active members?
But, what types of rewards should your membership site offer? Here are 8 great ways to thank your website's clients and maintain their great graces!
Exclusive Discounts
Everyone loves a good deal, right? Discounts are a fantastic way to attract customers to try your membership business a try, especially if they've been watching your site's membership page from afar.
Discounts may come in many kinds and are appealing:
- The amount of the membership after a specific number of months
- Discounts on services and products from partner companies
- Additional service discounts
All of these discounts are wonderful, but can be even more appealing if customers understand that these discounts only apply to members! The idea is to encourage existing customers to stick to your membership company and encourages new customers to sign up for your membership website!
First Dibs
A great method to reward loyalty of your members is to give your customers first dibs on new products or services!
For instance, if there is a newly launched feature within your membership portal make sure you give the highest-level members the chance to experience the feature first!
Not only will this make customers feel valued and appreciated, it could also assist you in determining whether there are any kinks or opportunities to improve the feature before it's accessible to everyone!
Free Demos
This concept can be used similar to how first dibs are utilized. Give this offer to certain customers in order to make them feel loved and help you see the way your clients respond to you, creating an overall win-win.
Referral Programmes
It's true that referral programs are powerful and work. Just like the abovementioned loyalty schemes, this one is beneficial for both the business that runs it and the customer.
For a variety of advantages, including cash, additional discounts, gifts, and additional benefits, customers of your membership site send other users to your website.
Partnerships
A great way to reward loyal customers is by paying attention to what companies your customers love or like, and partnering with them in offering rewards for your customers!
Imagine that you are members of a website that are history buffs and you see that they're constantly attracted by a popular historical podcast.
One great method to reward your members is by reaching out to the podcast and working together with the podcast to provide the opportunity to attend their shows for free, exclusive podcast episodes, or the chance to appear on their podcast.
Your customers will see that they are being listened to by them and that you want to keep them interested and invested!
Exclusive Merchandise
If we hadn't mentioned it already, people love feeling unique! The idea of offering exclusive items for members only is yet another method to integrate into your loyalty program.
This does not have to be difficult or costly! When a member joins your site the members will receive an unbeatable shirt, a complimentary ebook, or other item that you know your potential members will love.
Customers will thank you for this and you will entice members to try you out, simply off of freebies!
Personalized messages
An excellent idea to consider for your membership company is to add a bit of individuality to your rewards program. Your members will feel connected with you and make members feel as if they're actually being noticed by your organization.
Sending a personal email greeting each time your customers sign up to your website, or when they reach a milestone in your business (such such as a membership year, referring five or more members and so on.) can be a wonderful, personalised way to reward your members and demonstrate that your online business truly cares.
Social Reward
When you start an online company, you understand that social media is crucial for the growth of your company. Why wouldn't you utilize social media as a way for rewarding loyal customers?
Consider highlighting your members who are active and successful Take a snap in the event that you bump into a current member, tell your top members that you wish them a happy birthday. ....this also shows that you really care about your members, acknowledge them, and want to help them shine!
In Conclusion ....
Whatever the kind of membership website you choose, loyalty will always be a huge deal for every online company particularly membership-based businesses!
It's always a great idea to look into implementing some kind of reward system into your online business. We hope that this post has given you some ideas for how to motivate your employees!
Owners of membership sites What do you think of when it comes to how to honor your members? Membership customers, how do you feel about being rewarded? We can have a discussion on the comment section!
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Jessica Starks Jessica is a creative entrepreneur as well as a professional writer, who seeks to make use of her skills to educate and entertain. When she's not working she enjoys reading, writing, genealogy as well as spending time together with family.