9. Black Saturday email templates to generate a profit from the holidays |

To turn a profit during the holiday season, download these nine Black Friday and Cyber Monday email templates. This template is pre-designed and ready for you to modify.

You're gearing up for the season of giving (is this the right time to start?) and are planning the holiday promotions.

In the end, it's the season for sales.

First, let's cover the most important elements you should include in your email marketing campaign before diving into the Black Friday email templates.

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What is the key to a successful Black Friday email?

To simplify things, I'll refer to Black Friday and Cyber Monday interchangeably, since our tips and templates apply to both. Naturally, you can modify our strategies based on the specific campaign you're running for your holiday.

After that caveat is out of the way now let's discuss Black Friday messages. The content of your Black Friday emails won't see the sunlight if you do not have an interesting subject headline.

It's not easy to convince the people who read your email every regular day.

After all, 47 percent of people who receive emails open their emails just based on their subject lines all by itself.

It's even more competitive during Black Friday and Cyber Monday -- when 116.5 million email messages and the equivalent of 106 million emails are sent and received, respectively.

Use, for instance, the concept of scarcity or urgency in the subject line of your email to get recipients to open their emails, like in the On  On!'s "Last Chance: Sprint for Gifts" subject line:

Another option is to surprise your viewers with gifts as in Mod" 's "A small gift to make you more prepared for Mod"" subject line.

In addition, as Mod" and Mod" use the case, you could use an emoji within your subject line in order to improve the number of people who will be interested in your message.

If you're convinced that emoji aren't appropriate to incorporate into emails for Black Friday email subject lines Consider this:

Companies that include emoji in subject lines have as much as a 56% higher open rate when compared with companies that do not.

Why not take advantage of the spirit of joy and experiment with a festive emoji that will make you smile?

In any case, once you have your readers open your email The battle for half of them is over. Truly.

Another crucial element which will help make your Black Friday email campaign a great success is having a clearly stated call-to action (CTA).

Make it clear the steps your subscribers to email do next. An easy "shop right now" CTA that stands out from your other emails should be enough for holiday emails.

Check out any number of Black Friday and Cyber Monday emails and the CTA doesn't seem to differ all over the world.

Plae  For instance, it uses an obvious green "SHOP NOW" CTA at the bottom of its Black Friday email.

Additionally, Baggu has a large "SHOP now" CTA that extends across the length of its Black Friday email design.

To get a slightly different look check out Rapha  for a subtle variation, including a red "SHOP The Sale" CTA that pops nicely against the black email background.

It's easy to understand. Create your CTA as clear as you can.

Also you can make sure that the content of your Black Friday and Cyber Monday emails could also contain the use of a GIF if you want to add a little festive flair to your email messages.

For instance, 700 million people use GIFs each day and Giphy offers a staggering 10 billion GIFS each day. People love their GIFs is an understatement.

The message doesn't need to be elaborate either. The simple GIF at the top of an Black Friday email that I received from BabyCenter in 2019 can be enough to draw attention to its CTA and spread holiday joy.

GIFs aren't the only thing, but the most important message is:

Use a catchy subject line, powerful and concise CTA, and (optional) GIF in your Black Friday email campaign.

"Anticipation" Black Friday and Cyber Monday emails

Nothing is more satisfying than creating anticipation and excitement about your brand.

A way to achieve this is to generate excitement about your products in emails that lead up to the Black Friday and Cyber Monday offers.

As in, send emails well before your holiday discount days and think about starting your Black Friday sale in the weeks leading up to Black Friday.

Why? The majority of people don't want to wait for Black Friday.

Particularly when it comes to the online purchase that has been prompted through email marketing campaigns.

Actually, even during Thanksgiving, consumers purchase almost as many products on the internet through email marketing campaigns as on actual Black Friday. In addition, click-through and open rates are generally greater before Black Friday weekend hits.

Type #1. The mysterious announcement email template

Hey [first name]

There's a new and exciting trend in the making, and it's headed your way.

I can't say much more than that.

Apart from that, the fact that I believe that you'll love this.

So, keep your eyes on the horizon this week.

(And yes, it's better over your usual Black Friday deal.)

Just keeping you posted on what's happening here on [brand name[brand name]!

So excited,
      [your name]                                    Copy and paste to clipboard

Type #2. This is the complete email template

Hey, [first nameHey, [first name

It's the time of the year.

Be it your opinion, or not, the holiday season is a great time to celebrate But, you'll make it through this.

(We all require this reminder, especially this year, am I right?)

In order to make your life a little easier, this isn't just another push email to promote you to buy a Black Friday deal.

The email reassures us that we've got everything you need to resolve your problemsolve the issue.

Especially this time of year, I'd like to ensure that the brand is helping the most.

You will receive all the information you require to solve your the problem.

Truly.

This is what we have for our readers:

• If you're having trouble with [problem] If you're having trouble, we'll provide the product.
• If you're facing problems, we offer you our product.
• If you're having trouble with [problem] If you're having trouble, we'll provide the [product].
• If you're facing problems If you're having trouble, we'll provide the [product].
• If you're facing problems If you're having trouble, we'll provide the [product].

(Yes We're still providing a classic Black Friday deal [timeframe] for everything. Keep an eye out for discounts details.)

And if you're still unsure about which option isn't the right fit, just hit respond to this email, and we'll make it work.

Since we are able do it, and we'd like to.

And we could all use an extra helping hand right about now.

We are here for you.
      [your name]                                    Copy to clipboard

Type #3. The template for product recommendations email

Hey, [first nameHey [first name

Just thought we'd help make things a little easier to shop (online) this season of giving.

As a fan of [product], we believe you'll also love:

• [product]
• [product]
• [product]

If you're looking to [solve your issue], these can help you with that.

And of course, we'll be joining this Black Friday and Cyber Monday discount party by giving discounts on the [products].

We'll forward it to you in the [timeframe].

Also, keep alert for our best offer of this year!

Help is here,
      [your name]                                    Copy and paste to clipboard

"Sense of urgent" Black Friday and Cyber Monday email messages

There's a good chance you'll see plenty of these in your own email when Black Friday and Cyber Monday are around, but there's also an important reason behind it.

It's working.

Basically, the more limited your product is in their scope, the more appealing and at-tuned to the people who purchase them.

For an iconic view into how this backend psychology works Look no further than the well-known cookie jar experiment , where 200 people were asked to rank cookies. Ten cookies were put in a jar and the other two were set in a second (of identical cookies obviously).

As you'd guess, the cookies contained in the two-cookie container were rated 2x higher than the 10-cookie jar.

What can you do to inject scarcity and a sense of urgency into your holiday emails?

If it's a special discount, timeframe or inventory, our next series of Cyber Monday and Black Friday email templates are designed to conjure up a fear of missing the opportunity (FOMO).

Pro-tip: Combine these templates with a countdown timer or inventory counter on your landing pages as well as eCommerce product pages to create more excitement.

Type #4. It is a simple FOMO email template

Hey [first name],

To help you avoid FOMO, I'll be super straightforward.

Here are our biggest deals of the year.

We'll be offering a discount in 2020 as part of our Black Friday deal.

If you're trying to solve a problem], you'll want to use this killer discount for access to:

• [product category]
• [product category]
• [product category]
• [product category]

If you're thinking about when you should buy [product topic] is, the best time to buy it is currently until [date].

Here's to [solving problem] (at a major limited-time discount)!

[CTA]

Cheers,
      [your name]                                    Copy and paste to clipboard

Type #5. Simple discount email template

Hey [first name],

Our best Black Friday deal is here, just for you!

Between now and [dateWe'll give you a [discount] off the products we offer.

Use discount code [discountat the time of checkout to receive your instant discount.

If you (or anyone you know) struggles with [problem] Now is the perfect moment to address the issue (at the price of a one-time offer).

[CTA]

Happy Black Friday,
      [your name]                                    Copy to clipboard

Type #6. Last Chance Email Template

Hey [first name]

We'll remind you that there's only [timeframe] left to avail our discounted.

Our Black Friday sale ends on [datethe date.

If you're looking to resolve a problem you could do so for a [discount] before [timeframe].

It's a discount that's valid until the sale closes on [timeframe] for:

• [product category]
• [product category]
• [product category]
• [product category]

Don't be a victim of our largest discount for the entire year if trying to get that desired outcome.
      [CTA]

Cheers,

[your name]
      [script box end]                                    Copy to clipboard

Type #7. The template for email scarcity

Hey, [first name]

Just a quick heads up:

Only [a limited amount] remaining of the discounted [Black Friday dealBlack Friday sale.

If you're someone who struggles with [issue], don't skip the Black Friday deal that could be a real solution.

(And at a heavy discount, is there more appropriate than the present?)

If you're thinking about joining/purchasing [product], I'd hop to it prior to the time that the last [product] is taken.

[CTA]

It's not too late!
      [your name]                                    Copy the clipboard to your computer

"Follow-up incentives" Black Friday and Cyber Monday email messages

Our last set of Cyber Monday along with Black Friday emails is designed to seal the deal.

By reminding your subscribers once more to take advantage of the Black Friday deals, and adding another incentive prior to that Black Friday sale ends, you're giving them another reason to act right now.

If you're worried that you're overdoing this by sending additional reminders in the course of your Black Friday email marketing campaign, think again.

In terms of getting responses, follow-up email usually have a higher reply rate than your first email.

One study showed an 18% rate of response for the initial message, 13% for the next follow-up, with a whopping 27% on the sixth.

What's more, sending an additional number of follow-up emails can be said to double your rate of reply .

Basically, if you want to get a response from your customers It's likely to happen in the follow-up messages. Therefore, don't overlook the chance to tack on some additional appealing messages in the Black Friday email marketing campaign.

Enter #8. The contest email template

Hey, [first name],

There's a great news announcement to share with our readers:

The first [number] customers who buy our productare eligible to win a [prize].

How fun is that?

Also, you are able to take advantage of our Black Friday discount [code] for an additional [discountof] 5% off.

We opted to sprinkle some extra cheer into the mix this year since... well, it's been a sort of year.

[CTA]

Have a great time!
      [your name]                                    Copy to clipboard

Type #9. The template for loyal customers' email

Hey, first name [first name]

This email is simple in order to express our gratitude.

Thank you for being who you are and for trusting me to help you [solve problem].

To show my gratitude, I want to gift you with an extra little thing.

In the [timeframe], take advantage of an additional discount for [products].

There are no conditions. Use access discount code during checkout to redeem your gift.

I just want to appreciate you for allowing me to excel in my endeavor to help [solve problem].

As always, if you have any suggestions or things I could do to help make your life easier, please reach out.

[CTA]

Gratefully,
      [your name]                                    Copy to clipboard

Supercharge the sales of your business this Black Friday and Cyber Monday

With 93.2 million buyers who made an online purchase during Black Friday last year, it'd be silly not to be part of this Black Friday sale frenzy and increase awareness of your business's offerings with a solid holiday email campaign.

This year was especially notable, since the outbreak slowed down the in-person shopping experience.

To create a effective holiday marketing email campaign, you must follow our Black Friday email tips and templates:

Use a catchy subject line and a powerful CTA as well as some holiday-themed flair by using the use of a GIF in the Black Friday email designs.

Use one of our "anticipation" template for emails to build hype and excitement around your brand.

Use our "sense of urgency" email templates to create demand for your items and push your subscribers to purchase right now.

Make use of our "follow-up incentive" email templates to remind your customers the time that your Black Friday sale ends and encourage loyal customers to buy more.

Let us know what you think of your best Black Friday emails, and have an epic Black Friday sale and beyond.

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