A guide for marketers to use online video-based quizzes

A video game that is interactive is inarguably the most effective tool in a video marketer's arsenal to engage viewers.

After all, it gets viewers to engage with video , increasing their recall of the experience and multiplying your value.

Unsure how to use video quizzes to train your employees and sell better? We've got your back with this guide. This guide will explain what a video quiz is and how you can make use of it, and how to build one from scratch using .

What you'll be learning

1.    What is a video quiz?
2.    4 ways you can use interactive video quizzes
3.    How do you create an interactive video game using
4.    Pop (video) quiz

What is a video quiz?

The viewers can choose easily between options to answer your questions- even skip ones they're not willing to take on. Based on the type of quiz you've created, the video can:

• Continue with the content until a person has responded to the question you asked or
• Branch out to a different section based on the option the viewer selects

Either way, creating the video quiz (psst! It's easy to create an interactive quizWe'll explain how in a bit) delivers a ton of benefits including:

• Better viewer engagement. Instead of only interacting with your videos to press the pause button and then exit, video quizzes allow your viewers to get involved with your video through sharing the answers to your well-placed questions.
• gathering feedback from the viewer. Alongside making use of video quizzes to educate your audience, use the quizzes to gather feedback from them. Simply add a 'yes or not' or'multiple-choice format' question towards the end of the video, to inquire from users to rate how helpful the video was.
• Improved audience segmentation. Based on the responses that viewers select on your quizzes in video divide them into various groups with similar traits. Use the data you gather to improve your ability to reach your target audience with personalized marketing content.

There are four ways you can make use of interactive videos to take questions

1. Offer relevant, more targeted information

Utilize video-based quizzes to assist readers understand what content is useful for the students and what kind of products would be best for them.

2. Get customer feedback

Inquiring about viewers' thoughts on your new product assortment to asking them how happy they are with your product or educational content, videos quizzes can be great to collect opinions.

What's the best thing? It is possible to collect feedback on new product concepts also. Just create and then share small videos of the idea (based upon customer feedback (for example, requests for a new feature for your SaaS tool , or for a different pricing structure) and ask users to rate to comment on how they feel about it.

3. Examine the knowledge of your guests

It is a great scenario for using video quizzes to test marketers and course creators who create informative content. It is also possible for companies to use video quizzes to test their employees' knowledge when they send out annually scheduled training (think DEI, IT, or cyber security courses which most businesses are required to train employees on).

This video quiz example from the Radisson Hotel Group shows how they use quizzes to train hotel employees on how to provide superior customer service.

4. Simplify education

Sharing complex information is never simple. However, breaking it down to make it a more immersive experience with videos is a fantastic way to make things easy to understand.

Additionally is that by adding a rewards mechanism to the test, you can keep your viewers engaged and more successfully. For example, this EMS interactive video for training awards the participant points according to their answers:

How do you create an interactive video game using

To get started You'll need the following items:

• A account with the Interactive add-on enabled
• A previously uploaded footage that's ready to be made interactive
• An inventory of the questions and potential answers that you wish to quiz your viewer on

 How do you create an online quiz in seven steps

1. Create a hotspot, or overlay to your video. There are many ways to make Quiz questions in your video, by having several hotspots pop up at certain times in the video or having an overlay appear at a certain time in the video. Below is an example

1. For adding, removing, and manage your questions you need to open to the " Question manager"by making any hotspot available or element overlay. Once you've added a question to the Question Manager, you can set additional hotspots or overlay elements as answers to your queries.

1. The Question manager is where you can create, edit questions, or remove them to connect back to your hotspot or overlay element. The drop-down will allow you to select your question to your answer that you've created.

1. Enter the information for answers, score, and if it is accurate. After you've filled in all the necessary details then click Add Add button to save your data in the hotspot.

1. Repetition these steps for additional hotspots or overlay elements connected to the exact question. You must make sure to mark each one of them as the correct answer in order to keep track of your success.
2. After you've finished your video, you can use the Resultselement in the Overlay Editor to display results back to viewers in real time.

1. Download and view your interactive video quiz!

Pop (video) quiz

Just kidding!

In the end, videos can aid in engaging and educating your target audience more effectively -- be it the employees within your company or prospective buyers. Utilize the information from your quiz for a better knowledge of what your customers are looking for, distill complex info into a fresh, immersive design, and entice potential customers in an unexpected way.