Are there any ways that we can allow AI allow creativity to flourish? Perspectives from filmmakers and Vice President of Creative

The fact is that AI isn't going anywhere.

Although there's a valid debate about whether AI can replace editors, writers and concept artists Many individuals accept that AI is inevitable and are now considering the possibility of changing how work is completed. At Cannes I was listening to the opinions from artists like will.i.am from Black Eyed Peas fame discuss the way in which AI will change the way we live our lives over the next 10 years. Much discussion has been made on how AI can quickly unleash the creativity of people and their effects on creative processes.

I've been a creative director for 20or more years. I've always decided to write about my experiences and see this as an opportunity to begin a dialogue with the people in our community.

What's the situation? And how can we get there?

This is how AI can do today.

"I was an entertainer prior to the time I began my film career. Very quickly, once you're a magician you discover that even the most technologically advanced device can be compared to illusions. The technology can also be terrifying in the event that you don't know how it's working or the process. That's the same way I am feeling about AI: as an artist or other individual that earns a living from thoughts that are on your mind, onto a screen or on the display, AI is a scary aspect because it may take over your work." Ben Proudfoot, Oscar-winning short Doc directory Found and CEO of Breakwater Studios

Creativity is an essential human characteristic, and one AI can't easily replicate.
 
  Midjourney was launched in the month of July 2022. ChatGPT was launched the following month during the same month in November of that year. In the time since, we've witnessed self-described "non-creatives" realize the power of their talents and talents, that have been not utilized due to skill gaps.

Certain of these inventions can be quite amazing, as technology has developed at such a rapid pace that it's as if you've forgotten the fact that we're an entire year old.

AI will help you to communicate your ideas

Complex concepts for film, stories, images or even music are limited by the methods and skills needed to bring these ideas into existence.

In the recent year, these images are possible to create by using a few simple keys

  Highly experienced creators like award-winning filmmaker Hashem Al-Ghaili, the chances are higher.
 
  Think about his video " Last Stand," which depicts how humanity might react if extraterrestrials met.

  "AI can make us think about the world in ways it's never been thought about before," says Crystal Edmonds Director of Accounts and Events Activation with Magnet Media Films. "I think it's going to cause us to think. We'll learn something we've never realized we needed to learn about. It's likely to witness people unlock a fresh level of creativity through AI."
 
  For instance, Staff Pick winner Paul Trillo's short movie "Thank You for Not Answering."

Instead of seeking authenticity, Designers aim for an ethereal aesthetic that is characteristic of Runway's Gen-2. "As a man [that] left a voicemail to someone in his past life and is flooded by fragments of his fading memories and is imagining what the future might have been."

Like a true artist, He's adjusted to the weaknesses and potential of the medium in order and has created a work of art that is unique.

AI will help you verify your ideas and help you market them

It is clear that even though these are incredible examples of the ways in the way AI is used to express an artistic idea, AI for commercial use is still a mystery.

Check out the artificially generated beer commercial. This is an item from today, and it's not able to be considered a serious ad even if it's an actual advertising.

However, it does give more than sufficient information in order to convey the idea to managers better than any mood board, or an elevator pitch has ever.
 
  Generative AI is a way to ensure that it is no longer necessary to depend on your words alone to draw images for a group of 10 or more individuals. Instead, you could utilize a descriptive prompt in order to generate the perfect sizzle movie as well as animatics and pre-visualizations that make people believe in a vision.

What do these mean for today's creatives?
 
  Begin to learn how to create an effective AI-related prompt. AI.
 
  "I believe that the next generation of employees will grow more adept in the latest technology at our disposal and be able to use generative AI to write and visual media," says Orlando Baeza the Chief Marketing Officer as well as Chief Revenue Officer of Flock Freight. "I believe there are plenty of potential for growth within this field, but it's going to require retraining our current force, and after that, the new generation will take over and improve this process."

AI can speed up production

The process of making videos currently is averaging between two and three weeks to make from beginning to end. However, AI is speeding the process, allowing creators to be more creative and giving production experts more time for work that needs a sharp focus.
 
  "I believe that one of the main issues facing the film industry is how expensive it is to make a movie. It's an extremely high bar for the entry required to create films and one of the best advantages of this making films is the fact that it's democratized," continues Baeza. "So if AI and machine learning tools are able to assist someone with little resources to make films with mass appeal, that's something we should be grateful for, isn't it?"
 
  AI has already made the process of making video simpler by automating tasks like the transcription and editing, personalization and planning. In particular, the process of removing or adding objects to the video's background took a lot of time and effort- but it now just calls for tools like the Generative Fill tool.
 
  "I believe organizations will perceive AI as efficiency and productivity improvements," says Baeza. "I think AI will become a powerful companion and can be a integrated into innovative companies."

This is exactly what AI won't assist you with.

AI can't make you go viral

Machine learning works by looking at existing data, and then studying the patterns it before consuming. For example, a algorithmic AI program can produce a gorgeous picture of a blue-colored cup from thousands of photos it's taken of blue cups.
 
  It's important to note that creativity isn't just about the same old thing that's already been done before; rather, it's the process of framing ideas differently by putting a different view on old ideas and making a connection which no one else has made before. As Steve Jobs famously said:

"Some customers say that they should give customers what they want but that's not my approach. It is our job to find out what customers are likely to be looking for before offering them the things they're looking for. I think Henry Ford once said, "If I had asked my customers what they were searching for, they'd have told that they were looking for a horse with a higher speed.' The people don't have any idea of what they're looking for until you present the item to them. The job of us is to understand the things which aren't visible on the paper." Steve Jobs, Co-founder of Apple

Creativity can be described as a blend of art and science, and AI excels when it comes to the science aspect of the equation.
 
  Certain formulaic and repeatable best practices which we employ in this area, and that AI can replicate, for example, the rule of thirds, or making use of a big red font to promote the sale. Yet, AI isn't able to see the future as it is unable to detect virality or the new and innovative approach that customers will appreciate.
 
  Creatives can rejoice. Develop your own concepts, and then utilize AI to help bring your ideas into reality.

AI can't replicate the creative approach.

One of the best benefits of creativity is that regardless of what level of fineness your concept has the idea is given a new life which is unique when it's developed. Every person that touches your idea brings their own thoughts and ideas about it. This means that the final product has an appeal that was not possible to have imagined.
 
  A film editor in the industry I worked with once stated, "You might have shot your storyboard, but it's not worth much right now. I'm just going to make use of the footage I've got." If everything was executed according to the plan, that film editor might emphasize certain aspects or alter or alter the film in a way that was not in line with the initial plan.
 
  At the moment, I can't think of how to utilize AI to replicate the process of creation in this way.
 
  There's no distinct artistic perspective it can bring to the table in the same way that a certain filmmaker or editor could. So, even if AI is used in the process of creation in order to speed up the process of ideas or edits -human beings remain an integral part of the process of creation in and of itself.

Be curious and keep your mind wide open

It's clear that AI can increase our ability to think, and it's a catalyst to enable a new generation of creatives to rise and do feats we would've not imagined. If I had to capture this experience in one word, I'd have to say that it's both nervous and exuberant, because for the first time in lengthy time, we're gazing toward the future.

In reality, I'm one person and have an assortment of thoughts and ideas. I think we should keep exploring possibilities with curiosity and playfulness, keep an open mind, and engage in a dialog.

As of now, I'm interested in knowing where you stand? What is your method of making use of AI at present? And where do you believe it will bring our industry?

Article was posted on here