Creative tips and tricks

Black Friday and Cyber Monday the Ultimate Guide to Selling Digital Products in 2022 -

Nov 12, 2022

In the case of many businesses online, Black Friday and Cyber Monday are one of the busiest times of the year, offering plenty of opportunities to achieve revenues that are higher than that of all the other days of the year. It can, however, be among the most challenging shopping times to prepare for.

This is a short list of the topics that we'll be covering today:

 What are Black Friday and Cyber Monday

Black Friday, which occurs the day following Thanksgiving in the US is not officially announcing the start of the shopping season for Christmas. Cyber Monday is the following Monday, after Thanksgiving day in the US. When it comes to Black Friday and Cyber Monday all over the world, consumers are expecting big discounts and sales from their preferred businesses since they are ready to spend!

Recent years have seen internet-based spending on desktops surged during Cyber Monday across the United States, reaching nearly $6 billion in the year 2020. The figure is an increase of almost 30% in comparison to the previous year. For the year 2020, Black Friday desktop spending was approximately $4.3 billion and the Thanksgiving spend totaled around $2.7 billion.

This year, Black Friday will take place on November 25, 2022 and Cyber Monday will be on the 28th of November, 2022..

After we've got the essential information out of the way, it's the time for you to prepare your online store for the most popular shopping time of the year. If you're feeling overwhelmed, don't worry! Here are the most important (free) methods and tools that you can try to increase your digital product sales this year on Black Friday and Cyber Monday this year.

 10 Cyber Monday and Black Friday Marketing Strategies to Try in 2022

1. The offer is only available for a limited time.

Black Friday and Cyber Monday are two of the very few times when you are able to provide significant discounts to your products price without losing your brand identity. Most popular limited-time offers that online businesses can provide are:

  • Coupon codes for a percentage discount on purchases made by customers. Also, you can give exclusive coupon codes to the customers who are loyal to you in recognition of their contributions to your company, and to increase the loyalty of your customers to you.
  • Gifts with purchases. Also, it creates a sense of community that helps customers keep coming back to your store. Be sure to give your customers exactly what they would like i.e. items that are complementary to the ones they're intending to purchase.

The free gift can be added along with your primary digital item so customers will receive all of them instantaneously when they make a purchase.

2. Launch Limited Edition Products

Release of limited-edition merchandise usually means creating a new spin on your best-selling products. If, for instance, you're selling digital wall art then you could offer a limited edition personal wall art that your clients can write their name as well as their family photos.

It gives you to try your hand on new product ideas, and if this goes well, you can potentially create innovative products that are best-selling through this activity. Launches of limited edition products bring attention to your web-based branding and business. This extra exposure can often result in increased customer numbers and sales for existing as well as new offerings.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) to complement their initial purchase. This is a good way to increase the purchase size of your clients who are returning and/or new to your store. may otherwise leave some things behind in your shop due to the fact that they haven't had a an opportunity to view other products they might be interested in.

Say one of your customers bought an ebook on "Beginner Stage Vegan Recipes". Recommend they check out the "Advanced level Vegan recipe" and provide a discount for them to purchase both books in the same order. Use engaging phrases like "You may also like this" as well as "Others have bought" to attract your customers.

It is possible to set up one in less than 1 minute using 's free cross-selling tools.

4. Bundle Multiple Products

To put an interesting approach to this You can offer this product as a limited-time product listing to evoke a sense or FOMO (Fear of Missing Out) for your customers and encourage them to buy before the product goes away.

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5. Create the Affiliate Marketing Program

Affiliate Marketing is a method where affiliate partners can make a profit by promoting products from your online store. In return for any successful sales that affiliate partners manage to deliver to the store, you'll pay your affiliates with a portion of their commission each month.

Making your product available through affiliate marketing is a great way to multiply your marketing and sales efforts, allowing your network to market your product in your behalf. Black Friday and Cyber Monday is the perfect opportunity to collaborate together with bloggers, creators of content and other high-profile individuals to advertise your product and share your revenue with them in the form of affiliate commissions. It is possible to offer them an increased commission during this most popular shopping time of the year to incentivize the people to advertise your product further.

It is easy to create an affiliate program to promote your online store at with this step-by-step guide.

6. Create a Referral System

Unlike affiliate marketing, a referral program is a different kind of marketing that does have no commissions. Unlike affiliate marketing, a referral system does not include the distribution of commissions. Referral System - or sometimes known as word-of-mouth marketing one of the strategies used to encourage your clients to recommend your product to their family members or on social networks. As a reward for a successful purchase, both your client and their referral will get discount codes for their purchases.

This is a powerful marketing technique because customers' family and friends are being referred to by their trusty networks, making it much more likely that you will successfully land multiple sales on your website.

It's easy to create the system of referrals for your online store at with this guide.

7. Run a Giveaway

Running a giveaway on your social media pages is an excellent way to encourage real participation from your audience. You can offer the possibility of winning prizes for those who have completed some specific goals e.g. following your social media accounts or sharing your content through social media platforms, etc. This is a great strategy to grow your social media presence while delighting your existing and new potential customers.

8. The launch pre-sale is now open, or you can pre-order products

A pre-order or a pre-sale is an order placed for an item that hasn't launched yet. Pre-sales or items for pre-order on BlackFriday will allow you to determine the interest buyers have for your upcoming products. Additionally, they provide your customers with a reason to be excited when they return to your website and can generate revenue for other items as well.

Check out this article for how to setup pre-orders on your online store.

9.  Upgrade Discount

Be aware that the season of shopping does not stop with Black Friday or Cyber Monday. Christmas is also one of the largest shopping periods of the year. Offering upgrade discount to customers is a great way to encourage them to come back to your store at an earlier date and purchase additional items at a discounted price.

See this guide about how discount upgrades work and how you can set it up.

10. Social Discounts and Offers

It's generally accepted that among the most effective methods to get consumers to share your goods on their social media networks is to offer them an incentive, perhaps in the form of discounts on social media. Social discount feature lets you provide customers with a discounted rate for their purchase by simply sharing your product's information via Facebook and other platforms. It is an effective method to reach out to the network of your clients who might potentially become your future customers. It also increases your brand's reach.

 8 Tips for Preparing in advance for Black Friday and Cyber Monday 2022

You can determine whether the popularity of certain items is trending upward or downward during the holiday season through Google Trends. Remember to tinker with Google Trends' settings for specific countries and timespan. For example, if you look up "personalized gift" in Google Trends, you'll see that its popularity tends to increase during the Christmas season. This is a great option to incorporate into your shop if you make things like personalized digital art.

2. Optimize your Product's purchase conversion and SEO

Online store sales do not occur by chance. Keep in mind that your clients have to go through complex decision-making before deciding to buy your products. Optimizing your product pages allows the customer to be influenced by your in their decisions, and make sure that you are turning most of your site's visitors into paying customers.

Here are a few ideas for how to improve the conversion rate of your website's product pages:

Implement Countdown Timer

Utilizing timers in order to create an atmosphere of urgency for customers visiting your store online can encourage more people to make purchases now, instead of wandering off in order to "think about it later". A lot of customers delay their purchases. However, while you should not trick customers into buying something or turn them into frantic buyers, we want them to take action. That's where timers could save the day!

Allow Payment Buttons to be Activated

The payment buttons can provide you with a sense of security in transactions and improve your sales conversion. On , you can enable payment buttons by going to the Store Builder > Footer > Show payment icons

76 percent of consumers want safe payments more than convenience when they're shopping online. This loop should be closed for those clients who are concerned about the security aspects of buying on the internet.

Showcase Customer Reviews

88 percent of customers trust online reviews as much than personal suggestions.

Because your buyers can't physically touch your product with their hands and see them with their own eyes, they'll need to rely on online reviews by other users for social proof. The reading of other buyers' reviews will help in the decision to buy. Instead of having them leave your online store to look for reviews elsewhere, make these reviews easily accessible on your own online store rather.

The following is a quick tutorial on setting review reviews for customers to be displayed on.  The feature for customer reviews is also equipped with the ability to approve reviews as well as automatic post-purchase review requests to facilitate the collection of reviews more simple.

Optimize Copywriting Copywriting of Product Description

Words can be powerful when it comes to improving your pages for sale. If you want to encourage your visitors to make a purchase, consider optimizing your description of the product in order to remind them about the benefits of your product.

Be aware that copywriting on your page helps with SEO optimization efforts, allowing the pages of your products to rank higher in Google result pages. This results in more traffic to your website's product pages as well as your online store overall. It is possible to use tools like Ahrefs Keyword Explorer to find keywords that you should use to give your product's visibility in Google Search.

This is a quick guide on how to further improve your SEO for your site for the holiday season.

Turning your website visitors into paying customers requires a meticulous review of the customer's journey. Just throwing a few random product listings in front of your customers won't do it!

Create a special holiday collection of products consumers are most likely to be drawn to on Black Friday and Cyber Monday. Also, think about designing a collection that is specifically designed to sell merchandise.

This is a quick guide on how to create collections of your products using.

4. Optimize Your Website for Mobile Ecommerce

Based on Statista, 72.9 percent of all online retail sales are expected to be generated via mobile-commerce increasing from 58.9 percent in 2017.

There is one thing for certain the online store you have created should be optimised to attract customers planning to make purchases using their smartphones. You must ensure that all important information about your products is visible on mobile view, and any other unimportant details should be grouped under an FAQ page.

's store builder lets you change between mobile and desktop perspectives so that you can ensure your website is optimized for both perspectives.

5. Enhance the Experience of Checkout

A slow checkout will result in a lower purchase conversion as this puts an unnecessary barrier between your customers and their purchases. Don't let your customers' enthusiasm wear away just because of an unpleasant check-out experience.

Thankfully 's checkout experience has been optimized for online product sales as it doesn't ask for irrelevant information like an address in physical form.

Go through your online shop's checkout procedure as a customer and ask yourself if there's any way to improve. If you've implemented coupon code, make sure to test the checkout process to ensure that you've setup your coupon code correctly.

Additionally, you should check to see if you've already provided the most payment options is possible for your clients. In the meantime, you'll be able to connect directly to Stripe and Paypal to offer the most payment options feasible for your customers

6. Make Your Customer Service Available

The process of bringing your customer service in order requires anticipating the types of inquiries you expect to receive from customers. You can create an FAQ section for your website to address your customers' urgent questions and reduce the number of ticket requests for support.

You must ensure you have sufficient bandwidth to deal with support requests from customers because poor customer service will make for online negative reviews. Make saved responses for your most frequently-asked inquiries to speed up the time taken to respond to customer support inquiries.

An excellent customer experience is essential to build trust between your company's online and customers.

7. Make the Noise! Promote, Promote, Promote!

Remember that your amazing sales on online stores don't talk for themselves. It is now the best time to heavily promote your Black Friday and Cyber Monday offers and spread the word out through every possible means including but not only:

  • Email newsletters. Your clients will look through their emails for the best discounts from their preferred websites. Consider segmenting your email list and sending out more relevant messages that are engaging with your clients, and delivering deals that are targeted to the right people. Be aware that Black Friday and Cyber Monday is all about timing-sensitive sales. Make sure your email content evokes a sense of urgency.
  • Social media. Channels on social media like Instagram, TikTok, and Facebook are great channels to communicate your Black Friday and Cyber Monday deals with your audience (through organic posts and advertisements that are paid).
  • Blog. You can create gift idea guides for your customers to spare them from struggling to find amazing ideas to present their loved ones.

8. Be prepared to be ready for The Next Biggest Thing ....Christmas!

Once you've increased the sales from your online store for Black Friday and Cyber Monday It's time to start thinking about the next big thing... the Christmas season! Rather than thinking about buying one-off items during Black Friday, think about the ways you can convert these one-time customers into long-term customers.

It is possible to implement the marketing strategies we've laid out earlier for the Christmas season. It's also an excellent idea to stay in contact with your clients by either sending an instant email regarding your upcoming Christmas promotions, or by sending an online survey for customers to ensure that you are taking into consideration their feedback regarding ways to improve the Christmas shopping experience with you more.

 Top Digital Product Ideas in Black Friday

E-book

Sales of ebooks topped 1.1 billion dollars by 2020, up 11.86 percentage from 983.3 million in 2019.. Adult fiction is responsible 41% of ebook sales by 2021.

Ebook sales allow you to provide your book to the public without having to go through the lengthy procedure of publishing paperbacks. Your ebooks are available for purchase on the internet and download them to their electronic devices.

Audiobooks

In a study conducted recently, almost 20 percent of Americans listen to books on audio.

The margin of profit of audiobooks is substantial because the expense of changing books into audiobooks is minimal. Some book-lovers are not interested in reading. Therefore, audiobooks let readers to connect with people from different backgrounds. Many individuals who are deficient in reading, visually impaired or simply busy are buying audiobooks. Additionally, adding an audiobook can boost ebook purchases.

Customized Digital Art

Christmas is right near after Black Friday and Cyber Monday. Personalized gifts are one of the most sought-after Christmas gifts for families and friends. When you search for "personalized gift" via Google Trends, this item is consistently popular around the Christmas season.

Customized digital artwork allows clients to give memorable gifts. As an added bonus is that it's an eco-friendly present since it doesn't need packaging.

Online Course

Bundling it with a free digital download gift (e.g. free ebooks, free workbooks, free printables, etc) will make it quite attractive to buyers to buy the bundle of online courses.

 Ready for Black Friday and Cyber Monday

Do you have your store online ready for the biggest holiday shopping season? By preparing your store and preparation, you will be able to dramatically increase the amount of sales you make during this festive season.

If you play your games right, your Christmas sales revenue could be more than you imagined. Let us know in the section of comments below should you have questions.