Brodo: From a Takeout Window to Nationwide Shipping, with the Assistance of

Broth is the ultimate comfort food. What is the thing that we remember most about being sick as a child? Being home after school, sitting on the couch watching the Price is Right, sipping on -- you guessed it! -- broth. It still brings that warm, fuzzy feeling to people of all ages, no matter if they're sick or hunkering down when it's raining or simply seeking a boost of energy to kick off their day.

Broth, and specifically bone broth, is very nutritious and chock-full of nutrients that can improve the health of your gut, skin, bones, and more.

Brodo is a powerful superfood available in their Four New York City locations and, with the help of  their customers across the nation.

Simmering their way to success

It all started with Marco Canora, a James Beard winner of the James Beard Award, who started offering bone broth to-go cups out of the windows in the restaurant he owned in New York City restaurant. It was the year 2014; he had recently started drinking bone broth himself in the course of a brand new healthy diet and was delighted to sell it to people in the community as a substitute to coffee.

The single store grew to four locations physically, all in the New York City area. After that, Brodo began to sell their tasty bone broth online through their online store. They then managed to get their broth into the freezer section of major retailers such as Whole Foods. They now distribute their product across the country and are constantly introducing new products, like their soup kits.

What's the secret to the success of these companies?

One of the main reasons is their commitment to premium ingredients and processes, which they refer to as "The traditional way of cooking made fresh again." They use real bones from real animalsand all-natural, organic veggies, that are simmered for long durations without concentrations or preservatives. They do not cut corners and this is apparent that in the quality and taste of their products.

When it comes to the ecommerce experience, success was found in identifying the appropriate tools and suppliers to support their clients and their businesses.

Brodo and

Brodo's first encounter with WordPress wasn't the best, and it wasn't flawless. Their first website didn't fully meet their needs The company even contemplated changing to a different platform.

But, the team from Automattic came in and worked with them to identify their specific requirements and build the website that met their needs. Now, they have an online store that is responsive, which the Brodo team can maintain as well as provide a fantastic customer experience, and fully is a representation of the Brodo brand.

The brand new Brodo: Mobile-first, great UX, great accessibility

The revamp process began with a mobile-first approach, considering the fact that the majority of online shoppers utilize smartphones. Improving the website's customer experience (UX) and the customer experience (CX) were the main goals.

In order to improve users' experience at the front, Automattic built an intuitive and visual interface that emphasizes the advantages that bone broth offers. Simple animations draw viewers' attention when they first arrive on the site, and a mega menu simplifies navigation.

The site they had previously used was hard-gd, so it was hard for them to create small changes like switching out pictures or text. Their new site was built by using The WordPress Block Editor, so they can update everything from products as well as bundles of product pages to posts and pages. This is a major benefit to a growing, bustling company.

Set up broth subscriptions

Customers can select from a variety of different products, including The Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Pack, then select between a one-time order and a shipment every two to four weeks. Discounts are available for periodic subscriptions.

Active subscribers can log into their account on the site to switch their subscription on and off, pause delivery, skip the delivery, choose certain dates for delivery and even change the contents of their box. You can also see the date when their next shipment is due to come in. The customers benefit because they don't have to call a service line to control their subscription, and Brodo wins because they can allocate support staff for other problems and lessen customer anxiety.

Making the most appropriate tools

Utilizing the best instruments has allowed Brodo to create a beautiful, highly-functional website. There are a number of tools we've discussed options, but let us look at some additional tools they use to achieve exactly the perfect website for their business and customers:

• Pressable The managed WordPress hosting platform comes with built-in tools for speed, security, and scalability specific to the content management system (CMS).
• Jetpack: The speed-enhancing tools included in this pluginsimilar to VideoPress can play major roles in maintaining speedy loading times, while providing stunning photos and high-end capabilities. Jetpack offers secure scanning as well as instant cloud backups that help ensure the security of Brodo's website.

A cohesive experience for all

One of the most significant accomplishments that Brodo's website has achieved is the better user experience for both Brodo's staff members as well as their customers. The entire system is intuitively designed while automations save time and time-consuming resources so that they can focus on other tasks.

The similar results for your company. is passionate about helping real store owners grow their brand and grow their business by offering tools that work seamlessly together.