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This blog post is part a series, based on the ebook 'Top 21 marketing channels for membership sites', written by The Subscription Coach Amanda Northcutt.

 Download the whole series in a book

I'm hoping that 3-4 of these channels appealed to you, and you're prepared to run some tests for marketing in the months ahead. Follow the steps outlined at the start of this book to identify which channels are viable (both lucrative and secure) for your membership. Follow the steps outlined at the beginning of this guide to determine the channels that are suitable (both lucrative and secure) for your membership.

Marketing is essential to the lifeblood of your business However, it's not the be-all and all solution to long-term achievement. You must first have a viable membership product. You must then attract by utilizing your marketing skills the people with the potential of becoming powerful users. If you're already aware of the secret to what actions members take on your site to become powerful users, then you're already half way on the right track!

Once armed with the knowledge of the things your members love the most about your membership and the problem you solve for them, you're best prepared to try different marketing avenues for ways to draw in more members that have the same characteristics as those powerful users.

Whatever the medium, your marketing messaging should point prospects to the features of your site that your power users love the most. When you first begin to attract these types of users initially rather than searching for a broad audience to get as many sales as possible, you're setting yourself to be profitable and expandable. Not to mention that your customers are more satisfied, successful, and rave about you on social media!

After you've identified two or three acquisition channels that are most suitable for those who are likely to grow into power users and you've got a lead nurture sequence set up (emails + retargeting ads), all you have to do is maintain those users around. Easy, right? I'm afraid not. The phenomenon of churn, also known as cancellations by members is the main cause of decline of membership-based businesses in general, and in many cases will lead to their eventual end of life.

According to Harvard Business Review, it costs between 5 to 25 times more to acquire a new customer as opposed to keeping an existing one! This is a difficult decision for someone who relies on a recurring revenue model similar to you.

Your job as the owner of your site to monitor your members' engagement levels and take action to ensure that your members' hard-earned money disappear and become less engaged. If you have the right customers paying your subscription, it's your responsibility to assist them realize the value that they're paying for.

Are you ready to take your subscription to the top of the line? Explore our coaching and consulting services to get one-on-one insights as well as accountability and everything else you'll need to get ahead.