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I spoke to Lisa as well as Leo Laporte, the husband-and-wife team behind the podcasting company TWiT regarding how to create a fan base that is so involved in your enterprise that they're eager to hear your advertisements.

"When when we first began TWiT, the business, we had a certain group of true technophiles. Now, we're saying, "Where's the technology? !" smiles Lisa Laporte who is CEO of TWiT. "It's fully developed." The element of community in podcasting meant that this industry was thought of as a "logical expansion" of chief TWiT's objectives throughout his career and was one of the reasons Lisa began to become a fan of emerging media.

The couple had been building their podcast empire over more than a decade before the epidemic hit in the year 2020. "Those two years of being isolated were isolated," Lisa explains. "We were in tiny Zoom boxes. However, there is a tech audience that loves and wants to be part of the community." TWiT had to come up with a new means of connecting with its users in the time of solitude.

Lisa was talking with one of TWiT's sponsors the tech-training platform ITPro.TV in regards to ways of providing something to its TWiT's fans. "Simply enough ITPro.TV lets its members be in the premises to connect for about an an hour at night. Sometimes they would play games, and sometimes simply chat." Lisa continues. "I kept thinking"That's the goal I'd like achieve.' I wanted to let the people who follow us find a space where they can relax.

Lisa affirms that having the option to include an Discord server into the membership program officially made the experience "a richer experience" rather than simply establishing the first online club. "It was high time for us to give our members that more; they'd had enough of locking themselves inside their homes." Club TWiT was set to launch.

From content to cruising The debut of Club TWiT

Lisa explains that Lisa clarifies that she explains that the TWiT community encourages their members to participate in the group effectively. They solicit feedback about their program and also organize regular Ask Me Anything (AMA) sessions. They also have a space where their supporters are welcome to come and socialize. This was particularly important for the internet during the pandemic but is becoming more relevant in real-world scenarios.

"We are going to exhibit our work and it's a great idea to tell people"Hey we're coming to be at this event. Join us for a photography stroll and photo shoot"" continues Lisa. The team envisions doing several additional experiences that are in-person. In fact, TWiT held a recent excursion for its 100 members. Leo and Lisa are both of their opinion that perhaps contrary to what people believe that it's the experiences held in person that are really the "fundamental basis of what the podcasting industry is about" and is what sets it apart from other media.

Lisa and Leo are also using Club TWiT to premiere and try out new shows; once a show starts getting noticed, it may be added to the top Club TWiT offering or become an advertisement-supported series. When this happens, Lisa will approach the host of the show and invite them to practice ads, then include the show in their arsenal in order to start working with advertisers. All ads need to be read out by the host so that it appears as organic and a part of the show.

The sponsors of your business can help you sell better than the way they sell themselves.

Making sure that the advertising strategy is beneficial to sponsors and the listeners is essential to TWiT's achievement "Our advertising is successful since our audience trusts us. It is possible to suggest items and services that they might like in addition and they're happy to be a part of our team, which is why they choose to purchase the products and services. We are able to sign up advertisers whenever we sign them up to review the business they represent and then we review their ratings," says Lisa.

She says: "We do such a excellent job with our ads-supported section that Club members tell us, 'Hey, we have to include ads.' Actually, we have an official Discord channel specifically for advertisements we play on our shows!" She adds that their viewers request that they advertise every month for each program because viewers are interested in knowing where to purchase the advertised products: "They trust us so they ask us to feed us so we can go and listen to ads once in a while.'"

Now, I need to verify the information I'm getting. Lisa says that TWiT members are able to make entries into the shows for the TWiT's advertisements to be connected. "Isn't it hilarious? !" she smiles. She adds: "Our Club TWiT members get the shows for free but they write to us and tell us that we're not getting the ads, we are eager to hear advertisements! So, we frequently drop on us courtesy advertisements to sponsors that are currently present as and when we've gotten an exciting new partner. They're so compelling."

"Our sponsors have asked if you send us a complimentary commercial with each advertisement that you've have read? Sales trainees are required to take a look as you've created them to be watchable because you've helped us sell our brand better than half our younger staff I thought that was very cute."

The importance of starting small

What are you able to do to create an organization that members love and trust enough to ask to hear the ads you put out? "Really take a look at the options available, and then take a glance at what other businesses are undertaking," Lisa suggests. "Look at others who have similar goals to yours and take a look at what they're doing before you jump into the fray. Contact me, or contact anyone who has done this before."

She suggests "just slowing down" and examining different ways and structures. "Don't chew more than you're capable of chewing. If you're trying to complete 50 things, you'll find you can't do those effectively. Begin with a smaller amount similar to what we didwhen we first started with AMAs."

Leo and Lisa speak about the way they've explained that TWiT team is slowly but steadily figuring the problem as they move further down the road. When they're confident with the whole process, they're beginning to expand the content they offer with bonuses. "I never want to over-promise to meet my expectations only for them to fall short," Lisa continues.

Lisa advises podcasters to review all their services included in their membership package. "See the things that make sense within the context of what you're trying do and look around for the best service. Since we're both audio and video there are a few oddities, which are uncommon for a podcast network."

Supporting the community

"If you're seeking opportunities in technology, have a the time to check out our channel. We've got a show for everyone!" she says with a smile. "We have shows that are suitable for those who are just starting out like Tech Guy; we have iOS Today, which is entertaining if you own the iPad or iPhone and are interested in learning more about the apps We also have some 'geek' shows like Security Now if you're into security. If you like this show, then sign up to Club TWiT and download the podcast! Important to keep in mind that we must support fellow members of this community."

The support of the community of podcasters and the incredibly inclusive nature of the industry has always been an important goal for TWiT's team "We remain committed to providing gratuitous content. It's an ideal opportunity to give the added benefit of this to those who're super fans. I am a huge fan of both because everyone with internet access has access to our content and doesn't have to shell out for it. This is very democratic." Lisa adds. Lisa.

She ends: "We have fans in third-world nations who have written to say "I've been hearing about your podcast. I often went to the local electronics shop as I listened to your podcast and learn a few things. Then I got a job in tech""

It's possible that Lisa, Leo, and TWiT's team TWiT are not the only ones to witness tech's evolution from a subject meant for geeks and geeks, but it's also a common issue nowadays. Perhaps they've contributed to the change.

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