Cassey Ho of Blogilates shares the secrets to success ahead of SXSW

In the midst of the possibility of a recession, many are seeking ways to protect their businesses, which is a good idea for creators of content. This is why some are starting to see that is the sole reliance on brand agreements or sponsorship agreements to earn revenue isn't sustainable..

In the case of recession, brands' deals as well as similar ones do not have the same reputation for creators that have huge fanbases. When you throw a downturn in the mix and deal could cease to be an income source for certain artists.

Solutions to this issue were developed. Among those solutions is social media creator funds such as those offered by TikTok. While they appear to be a good concept, there has been some criticism for the amount of payouts that aren't that big because of the high number of creators who want to share of the funds. To address this issue, TikTok is actively investigating a redesign of the fund for creators that will give creators more payouts. It's too early to tell whether this new version will be able to do what the 2020 version could not have done.

To discover the root causes of the creative minds' ability to build viable businesses unaffected by the limitations of social media We have organized a meeting to debate this issue with the queen of entrepreneurialism herself, business mega-entrepreneur Cassey Ho, better known as Blogilates.

In the past 12 years an unassuming pilates class at home YouTube video gained Cassey's acclaim for her position as a powerful person. She's motivated over 14 million viewers with her videos that were seen more than 2 billion times.

The end result is that Cassey may be able to focus on her love for fashion. Cassey has now two, not two, but two multimillion-dollar portfolio brands: Blogilates and POPFLEX and an alliance together with 24 Hour Fitness, where her unique form that she calls POP Pilates is taught at fitness centers across the United States. Also, it comes with her renowned POP Pilates online certification course, which Cassey provides on .

With the help of her followers, as well as adapting to the requirements of her followers through a wide range of products Cassey has the ability to build a successful business that has been in the spotlight for over 10 years.

Take a look at our Q&A interview of Cassey to find out more about the strategies she employs to diversify the sources of her income that include digital and physical products as well as various other.

The answers were slightly altered to increase clarity.

Which is your most favorite elevator song? What are you using?

One could call me the fashion and fitness business proprietor. My career began by joining YouTube in which I worked as instructor of pilates. In all social media platforms I have more than 14 to 15 million users and 2 billion page views. My career began with free videos of training that were made for people of all ages, however, that was not my primary goal. I've always wanted to be on the cutting edge of fashion. I started teaching workouts and helped create a community and later due to this, I was able to get back to my first fascination with fashion. People I taught required yoga mats, yoga clothes and clothes that's why I started to dress my students. It's been an incredible journey as the social media platform has allowed me back my love for yoga from my childhood. Yoga mats can be bought at Target in the category of Blogilates. POPFLEX is my business in clothing.

Then we'll examine the lessons you've learned from your social media experience. What was the motivation behind you creating your YouTube channel?

I worked as a freelance instructor of pilates during college. I taught POP Pilates specifically. It's possible to teach it using music however there was there was no teacher for that method. Pilates was taught due to the absence of music or at the least classical music. It's the reason I taught at 24 Hour Fitness, and I was planning to complete my studies at the time. I accepted a job at an organization that was located in Boston and was aware that I had to move to another state, and nobody was likely to be teaching this style of pilates in the future. Because of this I decided to create a ten-minute workout that I posted on the YouTube website in 2009. It was only for forty participants in the fitness center. That's it. After the video was uploaded  then deleted, I did not look at it for another time until one month following. The video was watched by thousands and numerous requests for information. That's one of the reasons for Blogilates!

How have you approached your decision to how you use social media evolved in your daily life since you started Blogilates back in the year 2009?

The site in 2009 was YouTube in the form of a video, and Facebook was the best place to build a community online. It was an excellent location to return. In the past, we've seen different social media platforms join as well, and frankly it's exhausting. But you have to remain on top of the game and adapt to the new media platforms. You are the one to decide what you will convey to the people you want to reach on all platforms and also the way you'll create content to suit each. It is essential to continue playing your game, however social media in the end it's all is a tool. Therefore, it is dependent on those that are following you on that tool however I think that it's useful because it breaks down walls and no one is able to stop you from reaching the goals you set. You can keep trying and striving until you find a kind of material that you like that you are working to improve each day.

What's changed from the time YouTube was launched in 2009, in terms of creators of YouTube? YouTube?

The world has seen a lot of changes! It was 2009 and not an option to earn profit through agreements with brands was not an choice. AdSense was not even yet a concept in its early times. videos were uploaded to YouTube for the primary purpose of wanting to display their knowledge as well as their funny videos and videos. That was it. The goal wasn't to become popular or becoming an YouTuber. The year 2023 is here, and this is something completely different and, in many ways, I believe there's more authenticity.

Certain people are seeking to become influential or grow because they want publicity and fame. Their value is determined by numbers, and it is a shame since the vast majority of musicians who started their careers in 2009 wanted to connect. So that's the reason I decided to attend. I had a desire to instruct POP Pilates. In my opinion, that is one reason why Blogilates has been around for over 14 years. It hasn't stopped going around as you can see occurring frequently with the emerging authors. This is a completely different world and aggressive. It's an excellent opportunity for entrepreneurs since you do not have to depend on traditional media or advertising to promote your business to the world; you are able to connect with your audience by using your smartphone and make a TikTok shortvideo, YouTube video or Instagram Reel.

Was it like when the beginning of earning income via YouTube? Did you have a plan which you could implement for generating a consistent revenue? If yes, can you describe the particulars of your plan?

In all honesty, I'm not sure what the strategy actually was. The idea was always a chance to make a profit. My goal was never to become a superstar on YouTube. I was in the background and it didn't matter if I was selling goods or working on my first or final job at a company. This meant that I didn't have a plan. At first, I started to realize that YouTubers and bloggers were signing agreements with brands, but I had no idea that or that hiring an agent or manager could be a possibility. One of my bloggers said to me "Don't worry about it, you don't have to worry about being on the outside. Continue to build your following and eventually they'll show up.' That's what exactly happened. I'm not sure if I consider that to be an appropriate strategy but I really focused on my target audience. I also provided my followers with great content that I felt passionately about. Everything else came out of the content. AdSense, brand agreements and other agreements make up the bulk of my earnings. However, I now generate a fraction of my earnings because it's my primary reason.

It was always that method that you preferred? Or did it first begin through social media?

The initial phase was probably more than a split, as I was always making yoga bags, mats along with brand partnerships. The possibilities were always at the forefront and they would begin to increase but the more they grew and I became less content. I was not a big person who was a fan of brands deals since generally, in these contracts, you're bound to a company which doesn't fully understand or trusts in your opinions. Follow the bullet points in the brief. After that, you submit your information and then knock off each bullet points. Then, they want to alter the design as they're unhappy with the design. There was always a sense of someone was telling me what I can or cannot make use of my material along with the users on my site. I became so dissatisfied with brand partnerships that I've made it my mission over the last few years to get rid from those contracts and concentrate on focusing my attention on my personal brand.

Let's talk about the algorithm. Are you of the opinion that algorithmic changes have hindered your ability to earn cash via social media?

When I first created videos a year and half ago, similar to the way it was made and it was the way that the TikTok algorithm, or YouTube algorithm was in use, although maybe not quite as well as it is now with the Instagram algorithm. The algorithm will determine the future of a product and assess the speed at which it's likely to become sold out. The leggings videos we make are a hit and can reach at least 25 million views or higher within hours, and we've have sold out of our leggings in a matter of hours. Sometimes, something may be highly loved on one platform but won't be at all on another, even though it's similar to what you're watching. It's interesting to see how it happens, but I'm not certain if it's due to my users' preferences that differ for every platform. I'm thinking it's because of the fact that for instance, TikTok has this high probability of becoming viral due to the fact that they have an audience similar with that found on TikTok regardless of which viewers you're viewing. It's an interesting. The algorithm plays a significant role in the way videos function, which is why it is a crucial factor in selling. However, when you're focused on making quality products, like I and my team produce every day, there's no need to have to be able to create viral videos. The videos are great however, my business isn't reliant on their becoming famous. Instead, it depends on a great product.

As time goes on Creators will begin to realize that they need to use social media more as the opportunity to expand number of followers as well as to be a source of traffic that is not directly monetization tools as you've achieved. What are your thoughts on this latest trend?

It's essential to offer something that's worth watching to the people who watch it. The goal is to give worth, whether it's for entertainment or education. It's hard to build your audience when you're trying to attempt to make profit from your followers. So, whatever you're offering for those that are watching to you right now is: What is that aspect of your interaction with the people which they will take home to keep in mind? Just keep trying to assist your customers when you're getting ready to introduce your new product. People are likely to be able to recall the way you assisted them. They'll be eager to join the journey you take when you launch your new product. The experience I had was even though I didn't intend to do this but it's the way it played out.

YouTube free videos throughout the period of 10 years and during the process of creating products as well as fans who have been witnessing changes in the product and eager to be a part of it. Then, by including individuals who are actively involved in designing the initiative I've created is a genuine community.

Most creators believe that the sole way to make money is via brand affiliations and agreements through social networks. Do you have any suggestions for creators to increase their income streams?

This article will examine all of the methods creators have to diversify their revenue streams. Of course, there are companies as well as AdSense on YouTube and the creator fund of TikTok. Creators may also consider making merchandise or products, or digital products like the online course or service . When you are done with your work it is important to ask yourself what value is what you are offering. What do people want to purchase? It is important to consider the questionsince it's possible to make material for free. But it is not advisable to offer the world for free. In the event that you do, you'll wind feeling exhausted. Additionally, studies have demonstrated that when a person buys an item, they're more likely to stick with the action than if they receive it for free.

It's crucial to understand the importance of the data initially, then wrap the value into something else, which can be an item, a product or even an object of details.

How have you managed to gain more social media followers to benefit POPFLEX and the Blogilates range of goods that can be purchased at Target? How did you direct the users from social media to your site?

It's my duty to tell the viewers exactly what I was thinking of while I was coming up with an idea. If I show off an amazing sweater I'm not saying 'Ooh, this is an excellent piece of clothing'. Buy it. We do not sell to our audience. We educate them. I design in order to address problems. I include them in my design process and incorporate them into the design process, and also in the product in the final product. Their design requests will be sent onto the team who is in charge of the development process, and then we transform the concept into a real-world application. This happens, and in doing this, we gain confidence from my customers. They aren't treated as customers, rather we're taking them on as collaborators on the design side. This makes it enjoyable for everyone.

To move my followers from my social media accounts on my site My focus is on the obvious, such as putting the Instagram link. For example, employing tags to market your merchandise. Links can be a method to bring my fans from my social media accounts to my website. I use different authors to display my items in addition to showing how my clothes be suitable for women of different sizes and shapes. Our content is what funnels my audience toward the website. Additionally, I utilize newsletters to generate a substantial amount of sales.

How did you start ? What inspired you to develop Pop Pilates? Pop Pilates courses on ?

I'd been searching for a site that would offer my instructor-training program , and so, at the time of the podcast's launch, I spoke regarding possible options of offering POP Pilates in the 24 Hour Fitness. The next few years, POP Pilates becomes the officially-approved pilates class for every hour of 24 Hour Fitness in the US. This is the reason I sought an online program or website which would host the complete collection of instructors and also share the routine. It was difficult to come across anything. This incident happened towards the close of Chalene Johnson's podcast. It was a casual conversation on something that she mentioned . Then I stumbled across it! It was really the sole platform to let me do the things I had always wanted to do at the scale I wanted to achieve and am forever grateful that I found it.

The current landscape of creators. What are the most common mistakes that creators making in the present?

Some creators commit many mistakes currently, however one of the biggest issues I've observed is when the creators get a great deal of attention from the media and have large followings. Then comes the time when they're offered contract terms for their brand and the material begins to look very strange. They're sure to require a salary in addition to paying bills, but it's at the same time, they're losing trust in their followers. I've observed that posts like thisare damaging to the image of the creators. Additionally, I'm interested in observing how the life of a creative on the basis of his other job is developed. An educator, for instance, turns into an influencer. Their entire fame comes from teaching, however what happens after they no longer are a teacher since they've become an entrepreneur?

Our solution? Start a new program .

Is there something that you don't see creators making enough of?

Every day I hear that people want to purchase your product or services. They would love to be able to choose from a variety of options so they do not have to think about different brands every time. In reality, however, I'm of the opinion that to want that you must have the motivation to operate every type of business based around items. Anyone who has built an audience must offer something of a service. This is where creatorsmust be. But, it is important to be confident and trust the product you are creating, because if it doesn't, it's likely to be difficult to promote.

Is there any piece of tips you'd recommend to anyone who is just beginning on this road and is trying for a way to get started using digital options?

It's probably an acknowledgment of the issues I've mentioned before about determining the worth that you could offer your clients, and then finding a method to store it in a manner it's accessible to purchase. You have to identify the worth. If you're not sure, it's okay. You are able to test your idea with no cost online video clips. You have to feel those around you who are watching you. However, I would like to point out that you should be wary of letting individuals around you guide you in an area that you aren't confident about. If you observe the numbers overly closely and post excessive comments, it may cause you to lose your own. You could lose the purpose you're working towards and may not know the value you place on it to come in the near future. This is one of the reasons for creators to become burnt out. Creators who do this feel unhappy because they are unable to pursue the goals they'd like to do. They're doing their best and living their lives to serve others. So, be attentive to the signals that come through, and not only your heart. When you are done with your day, make sure you produce content that's enjoyable for you otherwise it will result in failure.

Create your own Digital products

There's no doubt that the way to achieve creation for artists lies in diversifying their revenue sources to build viable businesses, just the way Cassey did.

Through digital platforms including online learning, along with physical merchandise along with branding partnerships, Cassey has been able to expand her reach around the globe and, eventually be in control of her future.

If other creators begin to follow and begin using social media could alter. It will be used not to generate income generation but instead be for a source of customers to guide their visitors to other, reliable ways for earning cash, like digital goods.

"The most important role it has been instrumental in helping me build an instructor group that is active for Pop Pilates." Cassey Ho Cassey Ho

It has helped over 55,000 entrepreneurs who are creative to achieve $4.9 billion. It is increasing the days go by.

We've cut out the middleman , and you'll get to keep all your profit, as well as own your model for your company and your customers as well as your brand identity.

For more information on the best ways to master your goals and become entrepreneurs and creators, can take a look at Cassey alongside Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback at the sponsored stage of SXSW in the coming month..

If you're interested in expanding your earnings via digital offerings, test your luck your options with the 14-day trial that is free.

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