ConvertKit review: The best (and the worst) options, based on the 31 customers who have used ConvertKit before |

The following ConvertKit review it will be a chance to hear from 31 former ConvertKit clients about the benefits and drawbacks, as well as the reason what drove them to switch to Email.

ConvertKit is a popular email marketing tool for designers. It's a well-known visual automatization builder, templates for registration forms, landing pages and sign-up forms with detailed audience statistics, but is it a good option for you?

In this ConvertKit review, you'll hear the stories of 31 former ConvertKit customers about what they enjoyed, as well as the aspects they did not like and why they made the switch to Email.

Your email marketing tool is one of the most important elements of your business online -- It's how you'll expand your customer base, communicate with followers, and promote your online products. Important doesn't need to be expensive and complicated.

In this post this post, we present our research findings, and also discuss:

What do ConvertKit's customers like most regarding their marketing software for email

Customers of ConvertKit's past faced issues regarding their product

What is the reason that some users decided to switch to the use of email marketing

Although we'd lovefor you to choose  but we've tried to offer an honest assessment instead of simply critiquing ConvertKit because we would like you to discover what is right to run your business no matter what you choose.

TL;DR

• Former ConvertKit users were pleased that there was a free package, but the limitation of features made it difficult to use. 37% said ConvertKit's high price was their biggest problem in using the service.
• A few users appreciated the ability to run complex automations, while others were disappointed by ConvertKit to be too complicated and overwhelming to configure.
• ConvertKit offers attractive templates for landing page and email forms. However, the templates aren't easy to customize. Customers who desired more flexibility felt limited.
• 54% of respondents said the main reason they changed from ConvertKit to the other was because they wanted to manage their entire company (email and website, merchandise and so on.) together.  The affordable price was the third most frequent factor that prompted people to change.

Simple automations that accomplish what you need them to and a complete free plan with endless landing pages are customizable in any way you like - try Email at no cost today .

What are the top attributes of ConvertKit?

ConvertKit offers an email platform where creators can grow their following, interact to their followers, automatize their marketing via email, and earn money from digital goods.

You can start by making the opt-in forms for emails that are embeddable as well as standalone landing pages that bring people on your newsletter. When you're ready to send a broadcast or newsletter, ConvertKit has a point-and-click email designer and a library of templates you can use as a starting point and you could also create a custom email from the ground up.

It is also possible to create automated campaigns using the builder for visual automation as well as add tags and segmentation for your customers in response to actions they make (like clicking a link in an email or buying a digital product).

Of all these ConvertKit options These are the features that our 31 survey respondents liked best:

ConvertKit is a service that offers a trial plan for free.

ConvertKit's no-cost plan lets you get up to 1000 customers, and allows you to make unlimited broadcasts. It is possible to create as many forms and landing pages you'd like but don't get access to automations or integrations in this plan.

The free plans are a great method to get a feel for the basic features of the platform, like the email builder and the landing page creator, prior to making the decision to sign up for a paid subscription.

Create visual automations

ConvertKit is known for its builder of visual automation, which lets you build precise workflows, paths as well as funnels for your clients. An earlier user of ConvertKit specifically stated that they enjoyed the fact that they had "multiple channels, triggers, and tags" to use, and that you could utilize as many segments or tags as you'd like to arrange your subscribers.

ConvertKit shines for creators who need to build elaborate customer journeys that include multiple access and exit points or who need hyper-specific automated methods to market their the products.

Create pages and emails using ready-made templates

Some former customers said they enjoyed the fact that ConvertKit's editor for emails and landing page builder had pre-designed templates to help them create emails, opt-in pages and landing pages quickly.

Although there are some limitations to what you can customize (particularly in your webpages and forms, which we'll go over in the next section) However, they look excellent straight from the box. All you have to do is add your text, images, or links and you'll be on your route.

ConvertKit can also help you create custom email templates you can use again and again.

Track data and stats for every subscriber

Another place where ConvertKit has top marks is audience analytics. One respondent pointed out that they liked being able to access "more detail about every person who is in my group, including the URL they visit, which email they open, etc."

Subscriber stats and subscriber scoring (available through the Creator Pro plan) which means you'll be able to see many details about your audience. For example, you can see which opt-in forms are most popular as well as which customers are cold, and which emails are the most reliable in terms of deliverability and open rates.

Like we said earlier, ConvertKit can be used in conjunction with ConvertKit to make endless tags and segments to your audience so you always deliver the correct message to the right individuals.

What didn't previous customers like in ConvertKit?

On the flip side, those who were 31 previous ConvertKit customers we interviewed did not like the costly price, complex automations builder as well as the limitations of the design of landing pages.

Pricing for ConvertKit is costly.

37% of users who have used ConvertKit in the past stated that the biggest issue they had for ConvertKit was the high price fee.

There is a free plan however it comes with basic functions for 1,000 subscribers. If you're interested in more functions it is recommended to purchase an upgrade to a Creator paid or Pro plan.

In both plans, pricing goes up when the size of your list increases. Here are some examples of what you might expect to pay on different ConvertKit plans:

Then, what's the distinction between these plans?

The ConvertKit free plan (up up to 1,000 subscribers) It includes:

Unlimited landing pages

Unlimited kinds of forms

Unlimited TV

Tags for the audience and segmentation

Offer digital subscriptions and products

Community assistance

With Creator, you receive everything for free. This includes:

Support for Live Chat and Email

Free migration from another tool

Automations

Third-party integrations

A teammate from another team

With Creator Pro, you get everything from the two plans, and more:

Unlimited team members

Referral system for newsletters

Scoring of the subscriber

Advanced Reporting

It's good having a plan that is free, but it won't work for a lot of customers because ConvertKit gates important features like automations, integrations, and customer support for the paid plan only.

You'll need to shell out minimum $15 per month (for the plan Creator with 300 customers) for the first time to experiment with automated campaigns or get help with your business.

The visual automation building tool is one of ConvertKit's most popular features however, it's not accessible when you're on the Creator plan, which can drastically jump up in cost as you add more items to your wish list.

Building automations and funnels can get complicated

In terms of the visual automation builder the majority of users considered ConvertKit's automations to be too complicated to set up and manage. Many reviewers enjoyed having a lot of options, but other reviewers mentioned things like, "UI (user interface) was slow" and "segmentation was so complicated" as their top cons.

Although it's possible to create a variety of intricate workflows and campaigns using ConvertKit, most creators simply need a system that will send out emails, and manage basic automations like welcome messages as well as sales funnels as well as nurture and sales funnels.

If the process becomes too complex, email marketing can feel as if it's a burden. Additionally, nobody likes going into their email accounts and looking at a myriad of automations with no idea how to use it.

Creators typically don't want their businesses to be more complex. There's no need to shell out the highest price for features which you do not actually require. In the event that you're sure you'll need very specific automations to your company, ConvertKit could be more complicated and pricier than necessary.

Landing pages and opt-in forms contain design restrictions

It's true that ConvertKit has nice-looking landing page templates and email opt-in forms, but there are limits on what you can customize. One user has said, "I didn't like the limitations on the opt-in forms I made, and the previews weren't actual images."

Presently, ConvertKit doesn't have a method to create form pages or landing pages completely from scratch. You have to edit the existing templates provided to you.

If, for instance, you select a landing page template with two columns, there's only one option to add elements (like images, buttons, dividers, or bulleted lists) within the columns. There's no option to include additional sections beyond the base layout. There are a lot of options to consider in the event that you've a layout you're thinking of that isn't in line with the design template.

Additionally, ConverKit's landing page templates are designed for email capture, not selling products or sending people to other URLs. Most template landing pages include an email sign-up form as a default feature, but you'll need to add your own CSS if you want to eliminate the sign-up box on your landing page.

It's impossible to make use of ConvertKit's landing page for any purpose beyond collecting emails and you may be required to shell out extra money for the creation of a landing page by a third party.

Why are people switching to ConvertKit to ?

When asked why they switched from ConvertKit to , respondents highlighted the lower price point as well as the easy email builder and the ease to have everything all together.

It is cheaper for almost all users

If you do not have more than 1,000 subscribers All Email plans are less expensive than their ConvertKit equivalents. Here are a few instances of the way pricing works out for ConvertKit and based on list size:

Apart from a reduced price, Email plans also have other features that can help you run an online business.

The email editor of's is simple to operate

Make a design you love? Use it as a custom template in your email or broadcast campaigns for as many times as you'd want.

In your email messages You can include columns, text-based sections with featured callsouts, social media links, videos, CTAs, and files that your clients can download.

allows you to manage your business all in one location

Over half of the people polled (54 percent) stated that the top primary reason for switching from ConvertKit to ConvertKit was because they wanted to run everything they do in one place.

ConvertKit is an ideal choice for marketing via email, but its e-commerce capabilities aren't as extensive and it doesn't have a website or community-based tool. The majority of creators that we talked to found the all-in-one approach to be simple and affordable because they don't need to join (and pay for) a ton of extra tools.

You can also customize how you send emails to your followers based on whether or not they've purchased an item or joined a waitlist or expressed interest in a specific topic, without lots of complicated tags or integrations.

If you were to set up waiting lists for an online course you plan to sell.

In ConvertKit, you'd need to set up an opt-in or a landing page for your waitlist. You'll also need to tag all subscribers that sign-up via that form. At the time of launch it is possible to send out messages to people who have this tag to promote the new product.

But once the course is up and running, you won't want to keep messaging customers who've already purchased it. Therefore, you'll be required to integrate ConvertKit into your online course platform. You would then need create a tag for those who have bought the product and utilize that tag to exclude them from any future marketing messages that you'll send out to waitlist members.

The courses, emails, and clients are all in the same place. The only thing you have to do is set up the course and place it in waitlist mode. It will automatically create a landing site to the course, and any student who registers will be added to the waitlist for that course.

It doesn't require any fancy setup in the background or to remember the various tags are, and you'll never have to worry about getting your wires crossed since has all your information regarding the customers you serve in one location.

There are many ways the one platform that is all-in-one can make life easier:

Send welcome emails automatically whenever new subscribers join your email list.

Automatically send personalized email sequences to clients after they have purchased the product they want to purchase.

Message only people who have (or haven't) purchased a product

Keep in touch with those on your waitlist.  The waitlist feature is accessible on all plans, including the no-cost plan.

Make lead magnets available that direct people to automated marketing automations

Utilize link clicks to apply tags to subscribers, then create automated email sequences about the topics they're interested in

If you want to consolidate your online business into one place and get rid of any additional fees or integrations, could be the perfect fit for you as well.

Is ConvertKit right for me?

ConvertKit is a great option for creators of content and entrepreneurs who require an email provider that has many complex automatizations. It comes at a steeper price point than platforms like  and, but could be worth the cost if you need a visual automation builder. ConvertKit is also a good choice if you only want landing pages that collect email addresses (not selling products) as that's the purpose for which ConvertKit's templates are designed for.

This is an ideal choice for online creators who want to simplify their business with all the necessary information in one spot. You can make unlimited emails and campaigns, use stunning email templates (or make your own), build a full web site, and create landing pages from scratch for any purpose you need to use them, and then sell any kind of product that you think of.

As you will not require lots of additional tools or plugins the total cost of your business will likely be lower than they would be when you put everything together yourself.

To get a cost-effective, simple-to-use and powerful marketing features that don't feel too overwhelming, try. It's completely free to begin .

We're eager to see what you make.

FAQS

Email marketing FAQS

What exactly is ConvertKit?

ConvertKit provides an online marketing tool that lets you grow your mailing list by utilizing sign-up forms and landing pages. It also lets you create automated campaigns, send broadcasts and even sell digital downloads. The free version is only available for up to 1,000 subscribers. Paid plans start at $15 per month.

What are the alternatives to ConvertKit alternatives?

Our top ConvertKit option is Email! You can also read about different email marketing tools that are that are similar to ConvertKit in these tutorials.

What are the benefits of ConvertKit?

ConvertKit allows you to create unlimited broadcast messages, and create endless campaigns. It has pre-designed templates for email and a simple email creator, as well as visual automation builders. Additionally, you can offer digital downloads through the e-commerce option.

What are the drawbacks of ConvertKit?

ConvertKit is a great tool for managing your email. However, you'll have to join with other software to construct your own website as well as sell products other than downloads. More tools means more tech you'll be managing as well as a higher risk of fees. In addition, ConvertKit's prices become expensive as your list grows and as you need more options.

What is the best email marketing software?

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