Do you have screen recordings in your marketing yet? This is how.

Using screen recording tools to help your marketing efforts is a game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

They're sweet, short, and visual, so you can ramp up your presence on multiple channels without spending a huge budget for production.

Screen recordings let you demonstrate instead of explaining to the customers what your service is about. They also aid in creating rapport, solving problems, and bring your material to life. If you don't have a good editing system screen recordings could appear sloppy and unprofessional at most.

In this post we'll provide tips and best practices so you can create eye-catching screencasts that draw the audience you want to reach the next steps.

In this article

1.    Why start making screen recordings for your marketing?
2.    How do you crop and edit your screen videos
3.    6 ways to use screen recordings & why you should
4.    FAQs regarding screen recordings
5.    The whole thing

What are the reasons to start using screen recording to promote your business?

The public is visual, and they are demanding more video content -for example, 31% of marketers claim that their primary audience seems to prefer video content over other forms of media.

At their core, screen recordings are an incredibly versatile instrument which can assist marketers in communicating better with their intended audience. Because they're affordable and easy to produce, it's no surprise they're increasingly a part of video marketing campaigns.

By 2022, 57% of video marketers created screen-recorded videos.

Improve user experience

Screen recordings can make it simpler to talk with your customers. Customers are more likely to watch a short screen-based video than to read a plethora of text and try and determine what your service will be about.

Short screen recordings can also walk customers through their product questions or teach them how to make the best use of the latest features.

Personalize communication

Screen recordings are more sociable than formal video voiceovers. They're a more authentic form of communications and aid in building rapport with customers during initial onboarding, or in tutorials for current users. They're also simple to design which makes it simple to customize them for individuals.

They offer a peak behind the corporate curtain and are a chance to highlight the fun aspect of your company.

Save the resources

Nearly all teams face constraints on bandwidth and budget. Screen recordings are a budget-friendly way for your team to create brand-specific assets and not bother your creative team with a constant stream of video requests.

It's also easy to create- anyone from sales representatives to your customer service team is able to create on-brand products.

How to crop and edit the screen recording of yours

What can you do to capture your screen

1. Start by clicking Get Started for Free. Next, you'll need to sign in or establish your free account.
2. Now you can choose to record your screen from the beginning install the app or download Chrome extension. Chrome extension.

1. To begin recording to begin recording, select on Open Record. On the right-hand side select whether you wish to capture your screen using the camera, or from both.

How can I crop and modify screen recordings in Create

Here's the best way to start:

1. Choose or upload the screen record you would like to edit. Select a screen from your Create Library, or upload a new video.

1. Make use of the Crop + Fit tool to crop the video. Frame your video using the Crop + Fit tool, then select the proper aspect ratio. Then pinch to drag it to reposition or adjust its scale.

1. Save, preview and upload your cropped video. Preview your video so you're sure it looks exactly as you want it to. Then save it to your computer's desktop, and upload to the Create website.

There are 6 methods to utilize screen recordings, and the reasons you should

Screen recordings make your content more visually engaging. Start your screen recordings by using these ideas.

 1. Product demos

Simple how-to videos can be a great way of showing customers your products in action.

The majority of people prefer seeing how something works rather than trying to imagine it through a text--- 96% claim to have seen an explanation video to find out more about the item or service.

Tap into this preference to share screen recordings that are specific to your product on your website. Your customers can see exactly the way your product performs in the specific application they are looking for.

Screen recordings can be a great way to introduce an exciting new feature using a short teaser video instead of asking your viewers to try and interpret a text. For example, Hootsuite is a management system for social media. Hootsuite frequently shares screens of features demonstrations as well as teasers on Instagram.

 2. Troubleshooting

Instead of depending on live chat, emails, or telephone support, representatives from customer service might use screen recording to provide customers with visual explanations of the best way to resolve the specific problems they face. Reps for support are likely to resolve problems more quickly and customer satisfaction will improve.

In order to assist customers with frequently asked questions, it is possible to change your FAQ section to video screencasts.

Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help to provide better technical support. "We use screen recordings to demonstrate our services whenever we set up a Google Business Profile for our clients. This is also the case when we need to troubleshoot technical problems. This helps avoid repeat requests because clients can just review the previous recording about the same problem."

 3. Customer interviews

Marketers may use screen recordings to record feedback from customers, complaints and feedback. The visual interview has an advantage in that customers can share their screens and turn the webcam on to talk with the interviewer.

It's more personal than a telephone call or simple survey. It also has an added advantage that marketing can read clients' body language and facial expressions.

Teams are able to analyze feedback on the video and communicate key details to stakeholders.

 4. Technical tutorials

"You could write the most effective instructional text however, it's not the same as seeing someone walk you step-by-step through the whole process speaking directly to you. It's more natural and simpler to understand and comprehend. These recordings can be repurposed to create social media posts, or even product documentation."   Tomas Laurinavicius, growth manager at SaaS.group

 5. Sales enablement

Instead of sales cards that are generic or videos introducing the product, sales reps can use screen recording software in order to create personalized videos of specific uses for the product.

Emily Brook, a senior marketing manager at The Influencer Marketing Factory explains how using screen recordings can help the team present their product.

 6. Content walkthrough

Utilizing screen recordings within your posts can make the content reach more people. Some people may not have the enough time to go through a 3000-word step-by-step guide. Instead, they may prefer a snappier video summary of the content.

Marketing professionals could, for instance, use screen recordings at the start of blogs as a quick overview of the written material.

Instead of presenting a set of screen shots Why not try using screen recordings in order to make sure that content focusing on products is brought to life?

Berenika Teter Berenika Teter, an SEO specialist at Klaus describes the way she makes screen recordings to highlight real-life examples to her audience.

Questions about screen recordings

1.   Are you able to crop screen-recorded movie?

You can indeed cut and edit screen recordings video. Based on the software you choose it is possible to transfer the screen-recording to your browser or modify it using an application for desktops.

1.   What application do I need to modify screen recordings?  

All that is needed to put everything together

Screen recordings are a great way to develop content that inspires people to take action. They can transform difficult topics or dull written explanations into enjoyable and engaging visual content.

From teasers for products to troubleshooting videos, screen recordings help make sure that your viewers are the first priority. Screen recordings are also a great way of maximizing your resources and not relying on the designer or team of creatives. Keep these ideas in mind to assist your readers with their questions, provide helpful how-to sources, and build relations with your customers.